paw.com

Paw partnered with Solo Media Group to build a smarter, more personalized upsell experience across their Shopify storefront. Using Rebuy’s AI-driven merchandising tools, we implemented a custom strategy that introduced upsells throughout the buyer journey — from product pages to SmartCart and checkout. Each upsell was designed to feel intentional and helpful, not intrusive, with dynamic logic that matched the customer’s intent and behavior. The result is a branded, seamless flow that increases AOV without compromising user experience.

Our Impact

• Significant AOV Increase
• Streamlined User Experience
• Improved Personalization and Relevance
• Conversion-Friendly Offers

• Deliverables
• “Upgrade to a Matching Set” Product Page Upsell
• “Frequently Bought Together” Rebuy Widget
• Conditional Blanket Size Upgrade Offer
• Checkout Upsells for Last-Minute Add-Ons
• Branded SmartCart Drawer Integration
• Dynamic Upsell Logic in SmartCart
• Configurable Products in Slide-In Cart Drawer

• Year
• 2025
• Industry
• Pet Products

Partners

Apps & Integrations on this project

Paw is a pet lifestyle brand offering premium pet bedding and accessories with a focus on comfort, design, and functionality. Known for their curated product bundles and aesthetic appeal, Paw sought to increase their average order value (AOV) and improve the shopping experience through intelligent upsell strategies—while maintaining a cohesive visual identity across the site.

Challenges Addressed

- Strategic Upsells to Boost AOV

- Intelligent Product Pairing Without Disruption

- Disruption

- Branded, Seamless Cart & Checkout UX

- AI-Powered Personalized Recommendations