Silver Knights Chess Academy Case Study: Redesigned

A Smarter Digital Platform for Modern Learning

Silver Knights Chess Academy’s new Shopify Plus site unifies e-commerce and education—offering seamless subscription management, coach-led programs, and flexible student enrollment through an intuitive, family-friendly experience.

OVERVIEW

We partnered with Silver Knights Chess Academy to reimagine their digital platform. As a leading online chess education program, they needed a scalable e-commerce solution to manage multi-tier subscriptions, live classes, and coach-led content.
We delivered a custom Shopify Plus experience integrated with Recurly Commerce—built to simplify enrollment, streamline subscriptions, and support long-term growth.

THE CHALLENGES

Complex multi-tier subscription architecture

Custom product pages for each membership level

Integrated subscription management and customer portal

Automated email routing for different order types

Technical SEO and performance remediation

THE CHALLENGE

Silver Knights Chess Academy, a leading platform for online chess education, needed a modern e-commerce solution capable of handling complex subscription structures and live class enrollments. The goal was to unify their educational experience—integrating memberships, student management, and coach-driven content—while ensuring technical scalability, performance, and a seamless family enrollment process within Shopify Plus.

THE APPROACH

We engineered a custom Shopify Plus solution from the ground up—integrating Recurly for subscription management and building three distinct product templates for Trial, Academy, and Elite programs.
Our team implemented advanced email automation, optimized site performance, and built a dynamic CMS for blogs and coach profiles—giving the client full control without developer dependency.
Through weekly sprints and live feedback cycles, we delivered a secure, responsive, and scalable platform tailored to their educational model.