NGHTMRE

Case Study

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A High-Voltage Shopify Experience for an Iconic Artist
Nghtmre’s redesigned Shopify site amplifies the artist’s bold identity through custom typography, immersive visuals, and seamless navigation—giving fans direct access to music, merch, and tour dates in one electrifying digital space.
OVERVIEW

Nghtmre (Tyler Marenyi) is a Los Angeles–based DJ, producer, and label owner known for his electrifying sound and global collaborations. Since his breakout track “Street,” he’s built a worldwide following, co-founded the Gud Vibrations label, and performed at major festivals across the globe—continuing to push creative boundaries through projects like DRMVRSE and 10 Years of NGHT.

the challenges

the challenges

the challenges

the challenges

the challenges

Brand Identity Consistency

Custom Typography Integration

Mobile Responsiveness Issues

Content Management Flexibility

Design-to-Development Translation

THE CHALLENGE

Nghtmre needed a digital experience that captured the high energy of his live performances while strengthening brand consistency across every touchpoint. The challenge was to merge bold visual design, custom typography, and a flexible Shopify system—delivering an immersive site that performed flawlessly across devices and could be easily updated by the artist’s team.

Hero background
THE APPROACH

We rebuilt the site’s visual system from the header down — integrating five custom fonts, refining color consistency, and implementing an editable theme customizer for easy client updates.
Every component, from the hero to the footer, was optimized for performance and brand impact while maintaining full creative flexibility for future updates.

30% Ad Retention Increase

This item has gained popularity in the past five days.

IMPACT

5 custom fonts integrated across all pages

Mobile scaling issues fully resolved

Full client control via Shopify customizer

Pixel-perfect alignment to design mockups

Seamless social media integration

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