ELM Biosciences B2B Shopify Case Study

Professional-Grade Skincare. A B2B Platform Built for DERM.

Science-backed skincare meets a purpose-built wholesale experience — enabling ELM to scale its professional channel with precision and control.

OVERVIEW

ELM Biosciences needed a wholesale channel to support dermatologists and medical professionals — something their existing Shopify Plus store wasn’t built to handle.

We launched a dedicated Shopify Plus B2B expansion store with gated access, wholesale pricing, and automated ordering rules, creating a seamless and scalable experience for their professional DERM network.

the challenges

No Existing B2B Infrastructure

Strict Access Control Requirements

First-Order Logic & Automation Requirements

Custom-Branded Passwordless Experience

THE CHALLENGE

ELM Biosciences needed a dedicated wholesale channel for dermatologists — something their existing Shopify Plus store wasn’t designed to support.

The challenge was to create a fully gated B2B experience with controlled access, structured pricing, and strict ordering rules — while maintaining a seamless, brand-aligned user experience without heavy custom development.

THE APPROACH

We approached the build by leveraging Shopify Plus’s native B2B capabilities to create a scalable, low-maintenance wholesale experience — avoiding unnecessary custom development while meeting all operational requirements.

A dedicated expansion store was designed specifically for the DERM professional channel, with gated access, streamlined purchasing flows, and automated logic built directly into Shopify.

Every component — from authentication to checkout — was configured to balance precision, performance, and brand consistency.