Shopify Platinum Partner Serving

San Francisco, CA

Custom Shopify development for San Francisco-area brands — from SoMa and the Mission District to the Marina and Hayes Valley.

Solo Media Group - Shopify Platinum Partner - Agency San Francisco, CASolo Media Group - Shopify Platinum Partner - Agency San Francisco, CA

Shopify Agency in San Francisco, CA

We're a Shopify Plus agency working with San Francisco brands and Bay Area DTC and consumer brands on custom development, headless commerce, custom Shopify app development and ERP integration.

The Bay Area difference is who's on the other side of the call. SF brands frequently have engineering teams of their own, and they want Shopify developers who can work alongside them rather than around them. That changes how a project runs.

From $20,000Typical project start, quoted as a line-item estimate
8–12 weeksTypical design-and-build timeline
Pacific timeNearest team in Los Angeles, full working-day overlap

Why Shopify businesses in San Francisco choose SOLO MEDIA GROUP

San Francisco is a global center for technology, finance, tourism, and design-driven apparel and retail. For the city's fashion, beauty, and consumer packaged goods brands we build direct-to-consumer subscription and conversion rate optimization storefronts with sophisticated merchandising, and for its tech-adjacent and product companies we develop ERP, inventory, and headless integrations on Shopify Plus. Multi-location and flagship retailers rely on our Shopify POS work, and every build meets ADA accessibility standards.

SOLO MEDIA GROUP is a Shopify Platinum Partner, and with our Los Angeles office in-state we stay close to the Bay Area. Our senior developers and AI-assisted workflows serve mid-market to enterprise merchants.

Shopify Services

About our Services

Direct-to-Consumer

We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.

Retail/POS

We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.

Wholesale/B2B

We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.

Direct-to-Consumer

We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.

Retail/POS

We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.

Wholesale/B2B

We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.

Industries we serve

Fashion & Apparel

Editorial storefronts, lookbooks, and variant/size UX built to convert.

Beauty & Personal Care

Subscriptions, samples, and routine-based merchandising on Shopify.

Consumer Packaged Goods

High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.

Food & Beverage

Subscriptions, perishable logistics, and local pickup / POS.

B2B & Wholesale

Gated portals, account-level pricing, and ERP-connected ordering.

Retail & POS

Unified online and in-store inventory, customers, and checkout.

Why Bay Area brands work with us

Most markets hire an agency because they don't have engineers. San Francisco often has them, and that inverts the relationship.

Your team will read our code

SF brands frequently have in-house engineers who will review the build, extend it, and maintain parts of it. That means the work has to be legible: documented, conventional, and structured so someone who didn't write it can pick it up. We build for handoff whether or not a handoff is planned. Plenty of agencies write code that only they can maintain, which is either a business model or an accident depending on how charitable you're feeling.

Headless is a real conversation here, not a buzzword

Bay Area teams ask about headless architecture more than any other market, and they're often right to. They're also the most likely to be talked out of it, because they can follow the argument. Headless earns its cost when a theme genuinely can't deliver what the business needs and you have React engineers to maintain it. SF brands frequently have the second and not the first. We'll tell you which situation you're in.

Product companies have integration problems, not storefront problems

For tech-adjacent and hardware brands, the hard part usually isn't the online store. It's connecting Shopify to the systems already running the business: ERP, inventory, subscription billing, an internal admin tool, sometimes a mobile app. That's systems integration work, and it's where projects actually get complicated.

Automation is underused

Shopify Flow automation handles order routing, fraud review, tagging, inventory alerts and B2B approvals without custom code. Most stores run a fraction of what's available. For teams already thinking in workflows, it's the cheapest operational win on the platform.

Bay Area consumers set a high bar

This market shops on mobile, compares fast, and abandons a slow site without a second thought. Performance isn't a technical nicety here, it's the first filter your store has to pass.

Performance is scrutinised here

Core Web Vitals, Lighthouse scores and real-user metrics get checked by people who understand them. A well-optimized Shopify build can hold Lighthouse scores above 90, and that matters for both conversion and organic traffic. It's also the first thing a technical stakeholder will test.

The question we get in SF that we almost never get elsewhere is: can our team maintain this after you leave. It's the right question. Every client should ask it.

Johnathan Solorzano, Founder

Want your engineers to review how we'd build it?

Our Shopify services

Custom development and web design

Custom themes and store design built around brand identity and real UX decisions, not template configuration. Performance optimization and Core Web Vitals work included rather than sold separately.

Headless commerce

Headless architecture on Hydrogen or Next.js where it's genuinely warranted. Our headless commerce guide sets out the full decision framework, including the cases where it isn't.

Custom Shopify app development

Custom apps and private apps where the Shopify App Store's 13,000-plus options don't cover what you need. Also mobile app integration and connecting Shopify to internal tooling.

ERP and systems integration

Connecting Shopify to ERP, inventory, 3PL, CRM and custom platform systems, scoped so they're maintainable rather than fragile.

Shopify Flow automation

Order routing, tagging, fraud review, inventory alerts and approval workflows configured properly, plus Shopify Functions for discount and checkout logic beyond what standard Shopify allows.

High-volume Shopify architecture

Builds that hold up under launch traffic and sustained volume, with checkout and inventory that behave under concurrency.

Conversion rate optimization

A/B testing on product pages, checkout and mobile experience. Published estimates for well-run CRO programs cite meaningful double-digit improvements, though results vary widely by starting point and category.

Technical SEO

Site architecture, structured data and Core Web Vitals for ongoing organic traffic, because a fast store nobody finds isn't solving the problem either.

Email marketing

Klaviyo lifecycle flows and segmentation driving repeat purchases from the first order.

Working with SF and Bay Area teams

We don't have a San Francisco office. Our nearest team is in Los Angeles, which keeps us in-state and on Pacific time with full working-day overlap.

Every project gets a dedicated project manager and a consistent senior team: a solution engineer on architecture, developers, a designer and a Klaviyo specialist. Work runs through your project management tool with a shared Slack channel, weekly syncs and transparent progress reporting.

Two things Bay Area founders tend to ask about specifically.

Scope is defined up front in a written statement of work, which is what prevents scope creep and the surprises that follow it.

There are no hidden fees. Projects are quoted as line-item estimates, retainers are fixed, and platform costs are paid directly to the platform rather than marked up through us.

Defined scope, fixed pricing and weekly reporting are what keep a team accountable. If you can't tell from your reporting whether the work moved revenue growth, the reporting isn't doing its job.

We also provide ongoing support after launch rather than ending at handoff, because the first 90 days is where most of the meaningful optimization happens.

How to choose among San Francisco Shopify agencies

Worth applying whether you work with us or not. Our full guide to choosing a Shopify agency goes deeper; this is the short version.

  • Check the Shopify Partner Directory. Shopify maintains the directory so merchants can verify who's real, and tier is recalculated quarterly against current activity.
  • Confirm they actually build. Not every Shopify partner does development, and many focus on marketing or consulting. Among the top Shopify development companies you'll shortlist, ask what they've shipped that wasn't theme configuration.
  • Test technical depth on your own terms. If you have engineers, have them ask the questions. Custom apps, Shopify Functions, headless architecture, integration approach. You want a partner whose Shopify work holds up under review by people who write code, and ten minutes of that tells you more than any case study.
  • Ask what happens to the code afterward. Can your team maintain it. Is it documented. Who owns the repository. This matters more in SF than anywhere else and gets asked less often than it should.
  • Get scope in writing. Defined scope with clear deliverables is what keeps an agency accountable and stops a fixed project becoming an open-ended one.

Why Solo Media Group

Shopify Platinum Partner badge

Shopify Platinum Partner

Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.

Team of software developers collaborating on laptops

Senior Developers

You work with engineers who ship — not a rotating junior bench learning on your budget.

Enterprise-grade Shopify Plus engineering for established companies

Enterprise-Grade

Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.

Business partners shaking hands in a collaborative meeting

Long-Term Partner

Most clients stay with us for years of ongoing engineering, not a single project.

AI-assisted Shopify development workflows

AI-Assisted Delivery

Modern, AI-assisted workflows that move faster without sacrificing quality.

Motion light trails conveying speed and performance

Performance-Focused

Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.

Shopify Platinum Partner badge

Shopify Platinum Partner

Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.

Team of software developers collaborating on laptops

Senior Developers

You work with engineers who ship — not a rotating junior bench learning on your budget.

Enterprise-grade Shopify Plus engineering for established companies

Enterprise-Grade

Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.

Business partners shaking hands in a collaborative meeting

Long-Term Partner

Most clients stay with us for years of ongoing engineering, not a single project.

AI-assisted Shopify development workflows

AI-Assisted Delivery

Modern, AI-assisted workflows that move faster without sacrificing quality.

Motion light trails conveying speed and performance

Performance-Focused

Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.

Selected Work

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We don't just plug tools in — we build ecosystems that scale.

From subscriptions to retention, upsells to reviews, we work with vetted, proven tech partners that enable performance, flexibility, and speed.

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Rebuy

Rebuy

Upsells, Smart Carts, AI Upsell reccomendations

Recharge

Recharge

Subscriptions, Bundled Subscriptions, Gift with subscription

Yotpo

Yotpo

Reviews, Retention, Loyalty, and more

Loop

Loop

Returns that work with your 3PL, and maintain revenue

Klaviyo

Klaviyo

E-Mail/SMS, Retention, Automation and Flows

FAQS

Shopify Agency in San Francisco

No. Our nearest team is in Los Angeles, which keeps us in-state and fully overlapped on Pacific time. We work with Bay Area brands through shared project tools with a dedicated project manager, and travel for kickoffs and major milestones when a project warrants it.

Yes, and it's common with SF brands. We write documented, conventional code structured for someone else to maintain, agree integration boundaries up front, and work in your repository and review process where you'd prefer that.

Often not, and we'll tell you when. Headless earns its cost when a theme genuinely can't deliver a specific business requirement and you have React engineers to maintain it long term. Bay Area teams frequently have the engineers without having the requirement. Our headless commerce guide covers the full decision framework.

Yes. Custom and private apps where the App Store's 13,000-plus options don't cover the need, including internal tooling connections, mobile app integration and middleware between Shopify and your existing systems.

Yes. We build integrations connecting Shopify to ERP, inventory, 3PL, CRM and custom platform systems. Integrations are scoped in writing so they're reliable and maintainable rather than fragile.

Shopify Flow is native automation for order routing, tagging, fraud review, inventory alerts and approval workflows, without custom code. Most stores use a fraction of what it can do. For teams that already think in workflows, it's usually the cheapest operational improvement available.

Yes. We keep a support window on the original scope after launch, then move to a retainer covering ongoing support, new features and optimization.

San Francisco, Oakland, Berkeley, San Jose and the wider Bay Area, plus brands across California.

Both. We work with growing DTC brands through to enterprise brands on Shopify Plus, and the difference is usually architecture rather than budget: multi-store setups, B2B channels, complex integrations and high-volume requirements. If you're not sure which side you're on, that's exactly the kind of question a discovery call answers quickly.

Yes — Solo Media Group serves San Francisco and the wider Bay Area. We're a Shopify Plus & Platinum Partner agency that has designed, built, and scaled 500+ Shopify stores over 8 years, generating $500M+ in annual revenue for our clients. Our nearest team is in Los Angeles, which keeps us in-state and fully overlapped on Pacific time, and we work with Bay Area brands through shared project tools with a dedicated project manager and weekly reporting.

Solo Media Group is a senior design and development studio for commerce brands. We design, build, and grow Shopify stores end to end — brand-led design, custom development and integrations, email and retention marketing, and ongoing support. One team handles strategy, design, engineering, and QA, so you're not stitching together multiple vendors.

We work with direct-to-consumer and retail-first brands across beauty, wellness, food and beverage, consumer packaged goods, and specialty retail — from new-brand launches to established businesses replatforming or scaling. We're especially strong with brands that sell across multiple channels (direct-to-consumer, retail, wholesale, and POS).

A dedicated senior team: a Shopify solution engineer for architecture, engineers for development and custom apps, e-commerce-focused designers, a Klaviyo/email specialist for retention, and a project lead who runs communication and keeps the work on schedule. You work with the same team throughout — no hand-offs to junior staff.

We run a proven four-phase design process in Figma: (1) Brand discovery — a brand exercise, asset collection, competitive landscape, and a mood board; (2) Concepts and mood boarding — early creative directions that establish the visual language, tone, and feel before full design; (3) Full site design — iterative design of every key page; (4) Handoff — final designs with engineering notes, then development.

Yes — Shopify and Shopify Plus are our core platform. We build custom themes, apps, and integrations, and we architect stores for performance, maintainability, and growth.

Standard Shopify fits most single-brand stores. Shopify Plus adds enterprise features and lets you run up to 10 storefronts ("expansion stores") under one organization — useful if you operate multiple brands, currencies, or regions. We'll recommend the right plan based on your structure; you purchase the Shopify license directly.

Yes. We build on editable, well-structured themes so your team can update content and pages without opening a development ticket for every change. We also provide documentation and a walkthrough at handoff.

Yes. We build custom middleware and apps to connect Shopify with the systems your business runs on — ERPs and POS systems, Salesforce and other CRMs, subscription platforms, and custom logic unique to your business. Integrations are scoped up front so they're reliable and maintainable.

Yes. For brands with physical retail, we set up Shopify POS and keep inventory in sync between online and in-store, so both channels run off one source of truth.

Yes. We build B2B and wholesale experiences using Shopify Plus's native B2B features — gated portals, tax-exempt handling, customer-specific pricing, and automated renewals — often connected to your CRM.

Yes. We regularly migrate stores to Shopify from Magento / Adobe Commerce, WooCommerce, BigCommerce, OpenCart, and other platforms — including the design, data, and integration work required to run the new store.

Protecting search rankings is a core part of how we plan a migration. We map redirects and preserve technical SEO so you don't see a post-launch traffic drop — in past migrations we've replatformed stores with no SEO dip after launch.

Yes. We migrate products, variants/SKUs, customers, and order history, along with catalog structure, collections, and metafields. For large catalogs we confirm the exact data scope (for example, how much order history to bring over) during discovery.

A typical new build runs about 8–12 weeks from design kickoff to launch. Smaller, more focused builds can be 4–6 weeks. Migrations depend on data and integration complexity.

The biggest factor is how quickly feedback comes back from your side. With a single decision-maker and prompt, consolidated feedback each round, we move fast; with multiple stakeholders and longer review cycles, timelines extend. Custom integrations and data migration also affect scope.

When speed matters — for a retail debut or seasonal launch — we can compress the design phase and run multiple design teams in parallel across projects. Focused builds can launch in as little as 8 weeks with quick turnarounds on approvals.

Industry figures for Shopify Plus builds commonly start in the $15,000 to $30,000 range and scale substantially with complexity, with custom app development typically quoted separately. Our design-and-build projects start around $20,000 as a line-item estimate. Retainers start at 20-hour engagements or $3,000 per month.

Projects are billed against milestones — for example, a percentage on signing to begin design, at design approval, at development start, and at launch. Invoices are typically net 15. We agree on the schedule up front in the statement of work.

Both. Many engagements are fixed-scope projects; others are ongoing retainers for continuous design and development. Retainers start at 20-hour engagements or $3,000/month, and for brands with variable workloads we can combine project (tranche) billing with a small retainer to keep us on call.

Yes. If you have your own development team, we can provide design-only services and deliver production-ready Figma files for your engineers to build.

Yes. We integrate Klaviyo with your store and build core lifecycle flows — welcome, abandoned cart, browse abandonment, and post-purchase — plus campaigns and segmentation strategy.

Yes. If your sender reputation has suffered, we rebuild it methodically — for example, using high-engagement, protected sending to restore reputation before scaling campaigns again — and set up segmentation and win-back flows to improve retention.

Yes. We set up subscription programs on platforms like Stay.ai and ReCharge, and we can migrate subscription communications into Klaviyo for better segmentation. Subscriptions work well for routine- and regimen-based products to lock in recurring revenue.

Yes. We set up GA4, marketing pixels (Google, Meta, TikTok), product feeds for Google and Meta, and reviews that syndicate to Google Shopping and Facebook — so your tracking and ad infrastructure are ready at launch.

Every build goes through dedicated QA — cross-device and cross-browser testing, checkout and integration testing, and pre-launch bug fixing — before it ships. All work lives in version control, so changes are reviewed and reversible.

Yes. Builds include a 30-day post-launch support window for fixes on the original scope, and ongoing support is available through flexible retainers for continued design, development, and optimization.

We adapt to your process. We work in your project management tool (such as Asana), share a Slack channel for real-time questions, hold weekly syncs, and provide transparent time and progress reporting so you always know where things stand.

Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.

Ready to grow your San Francisco brand on Shopify?