Paw
Case Study

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Premium Pet Products, Performance-Ready Platform
Paw.com's optimized Shopify experience delivers the same thoughtful craftsmanship as their award-winning dog beds—fast, beautiful, and built to convert.
OVERVIEW

Paw.com is redefining pet products by proving that what's best for dogs can also be best for homes. Founded on the belief that dogs are family, the brand creates premium orthopedic dog beds and accessories that blend seamlessly into modern home décor. Their signature PupRug memory foam beds have earned praise from Good Housekeeping, Cosmopolitan, People, and dozens of lifestyle publications—with features highlighting their 10-year quality guarantee, machine-washable construction, and design-forward aesthetic.

list of challenges faced

list of challenges faced

list of challenges faced

list of challenges faced

list of challenges faced

Page load times needed optimization to ensure fast, reliable experiences during peak shopping periods.

Customers needed better tools to find the right products, including improved filtering, size guidance, and color selection.

Seasonal campaigns required custom landing pages and promotional mechanics that could be deployed quickly.

Customers needed clear, accurate messaging about shipping thresholds and delivery expectations.

The shopping experience needed strategic upsell and cross-sell opportunities to increase average order value.

Paw had the product quality and brand story—they needed a digital experience to match. SOLO MEDIA GROUP's goal was to build an optimized shopping experience that felt as premium as their products.

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SOLUTIONS WE DELIVERED

We optimized Paw.com's Shopify experience through a conversion-first approach that combined performance improvements with UX refinement. Every element—from page speed to product pages—was engineered to reduce friction and drive confident purchases.

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What we did

Stay AI integration

PDP Enhancements

Black Friday Landing Page

Conditional Shipping Messaging

Pre-Order Flow

Affiliate Program Integration

Loyalty Program Setup

Paw
Paw

Apps & Integrations on this project

Shopify

Jebbit

Rebuy

Searchspring

Klaviyo

IMPACT

Faster Load Times

Increased AOV

Reduced Purchase Friction

Clear Shipping Communication

Seasonal Campaign Ready

Custom Flexibility

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We help eCommerce brands move faster—with the structure and clarity to scale on Shopify.