Southern Baked Pie
Rebuy App Configuration
We redesigned and redeveloped Southern Baked Pie’s Shopify website, improving design, UX, and logistics handling for perishable goods. The project focused on zip-code-restricted shipping, optimized product detail pages (PDPs), and upsell opportunities to enhance conversion and customer satisfaction.
Our Impact
- 37% increase in conversion rate within 30 days post-launch
- 50% reduction in customer service tickets related to delivery zones
- Improved clarity on shipping windows reduced abandoned carts
- Positive customer feedback on UX and design aesthetics
- Deliverables
- Southern-Inspired Custom Shopify Theme
- Zip-Code-Based Shipping with Zapiet
- PDP Upsells via Metafields
- Mobile-First UX Optimization
- Urgency Messaging with Countdown & Delivery Dates
- Content Strategy for Story-Driven Shopping
- Subscription Flow Audit & Recommendations
- Stakeholder Collaboration for Brand Consistency
- Year
- 2024
- Industry
- Beverage
- Food
Partners
Apps & Integrations on this project
Southern Baked Pie Company specializes in handmade, gourmet sweet and savory pies. With a growing national following, their products are crafted with premium ingredients and shipped fresh, requiring thoughtful handling and logistics.
Conversion Up 37% in Just 30 Days
37% increase in conversion rate within 30 days post-launch
Support Inquiries Cut in Half
50% reduction in customer service tickets related to delivery zones
Challenges Addressed
- Shipping Perishables with Regional Constraints
- UX & Design Refresh for Brand Alignment
- Upsell Strategy for Product Detail Pages
- Multi-Stakeholder Project Coordination
- Custom Shipping Rules & Delivery
- Scheduling SKU Data Mapping & Accuracy
- Seasonal Launch Planning & Execution
Clearer Shipping = Fewer Abandoned Carts
Improved clarity on shipping windows reduced abandoned carts
UX That Delights
Positive customer feedback on UX and design aesthetics