Southern Baked Pie
Rebuy App Configuration
We redesigned and redeveloped Southern Baked Pie’s Shopify website, improving design, UX, and logistics handling for perishable goods. The project focused on zip-code-restricted shipping, optimized product detail pages (PDPs), and upsell opportunities to enhance conversion and customer satisfaction.
Our Impact
- 37% increase in conversion rate within 30 days post-launch
- 50% reduction in customer service tickets related to delivery zones
- Improved clarity on shipping windows reduced abandoned carts
- Positive customer feedback on UX and design aesthetics
- Deliverables
- Southern-Inspired Custom Shopify Theme
- Zip-Code-Based Shipping with Zapiet
- PDP Upsells via Metafields
- Mobile-First UX Optimization
- Urgency Messaging with Countdown & Delivery Dates
- Content Strategy for Story-Driven Shopping
- Subscription Flow Audit & Recommendations
- Stakeholder Collaboration for Brand Consistency
- Year
- 2024
- Industry
- Beverage
- Food
Partners
Apps & Integrations on this project
Southern Baked Pie Company specializes in handmade, gourmet sweet and savory pies. With a growing national following, their products are crafted with premium ingredients and shipped fresh, requiring thoughtful handling and logistics.
Custom Shopify Theme
Developed a Shopify theme that reflects the brand’s Southern charm through visuals, typography, and flexible content blocks powered by editable schemas.
Product Page Upsells
Configured PDPs to display related product upsells using Shopify metafields, encouraging increased order value through contextual recommendations.
Localized Shipping with Zip Code Logic
Integrated Zapiet to show shipping eligibility based on zip code, providing customers with accurate delivery options
Challenges Addressed
- Shipping Perishables with Regional Constraints
- UX & Design Refresh for Brand Alignment
- Upsell Strategy for Product Detail Pages
- Multi-Stakeholder Project Coordination
- Custom Shipping Rules & Delivery
- Scheduling SKU Data Mapping & Accuracy
- Seasonal Launch Planning & Execution
Mobile-First Shopping Experience
Optimized layouts, interactions, and content visibility for seamless browsing and checkout on mobile devices.
Subscription Flow Audit & Recommendations
Reviewed the subscription journey and shared recommendations to help improve user experience and increase subscriptions.