Shopify Partner Program 2027: New Tiers, Requirements and What Changes
Shopify's partner tiers change on 1 January 2027: Silver, Gold, Platinum and Diamond. The new requirements, benefits and what it means for merchants hiring a partner.
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Last reviewed November 2026.
Shopify is changing how it ranks its agency partners. On 1 January 2027, the tiers get new names, simpler requirements and faster promotions. Here's what's changing, what each tier requires, and what it means if you're a merchant choosing a partner.
What is changing in the Shopify Partner Program?
From 1 January 2027, Shopify is replacing its current partner tiers with four new ones, Silver, Gold, Platinum and Diamond, each with simpler requirements. Shopify says partners found the old requirements had too many moving parts. The new model uses just two measures and promotes partners daily instead of quarterly.
The current tier model was introduced in January 2025. Current tiers stay in place until 1 January 2027, when every partner moves to the tier they qualify for under the new rules.
Source: Shopify Partner blog, "How we're evolving the Shopify Partner Program for agencies," 4 November 2026.
What are the new Shopify partner tier requirements?
Each tier requires both an attributed GMV target and a number of attributed shops. A shop counts if it earns the partner revenue share, regardless of the merchant's Shopify plan. Silver is measured over one year; Gold, Platinum and Diamond over four years.
| Tier | Attributed GMV | Attributed shops | Measured over |
|---|---|---|---|
| Registered | Join the program | ||
| Silver | $25,000 | 1 | 365 days |
| Gold | $5 million | 5 | 4 years |
| Platinum | $50 million | 20 | 4 years |
| Diamond | $500 million | 25 | 4 years |
Why is Shopify renaming the partner tiers?
Shopify wants tier names merchants recognize without explanation. The "Plus Partner" name often led merchants to think it was linked to the Shopify Plus plan. Silver, Gold, Platinum and Diamond follow a familiar order, so merchants can compare partners at a glance.
Tiers won't be swapped one for one. On 1 January, each partner's tier is set by the new requirements, not by its current tier name.
How do partner promotions work from 2027?
Promotions happen daily from 1 January 2027, rather than quarterly. A partner's new tier shows straight away in Shopify's Dev Dashboard. Once earned, a tier is held for at least six months, and partners can still move up during that time.
What benefits does each tier get?
Benefits grow with each tier. Partners from Silver up get a Partner Directory listing and tier badge, plus advisory support. Co-marketing funds start at Gold. Platinum adds strategic support, with personalized planning and regular business reviews, and Diamond adds embedded support.
| Benefit | Silver | Gold | Platinum | Diamond |
|---|---|---|---|---|
| Directory listing and tier badge | Yes | Yes | Yes | Yes |
| Co-marketing funds | No | Yes | More | Most |
| Partner management | Advisory | Advisory | Strategic | Embedded |
What happens to the Shopify Partner Directory?
The Partner Directory relaunches on 9 November 2026, showing each partner's current tier until 1 January. From then, it lists partners from Silver up under their new tiers. Shopify says profiles will be built largely from each partner's Shopify work, so merchants see information based on real projects.
How can partners check their projected tier?
In Shopify's Dev Dashboard, under Organization settings, then Partner program. It shows the tier a partner is projected to reach under the new requirements, plus the attributed GMV and shops needed for the next tier. Partners can sign in or join at partners.shopify.com, and find program details at shopify.com/partners.
What do the new tiers mean for merchants hiring a partner?
A partner's tier now tells you two clear things: how much merchant sales their work supports, and how many stores they've helped. That makes tiers easier to compare. But a tier measures volume, not fit, so still check a partner's work in your industry, their reviews and what they've built beyond theme setup.
- Check the tier on Shopify's Partner Directory, not just an agency's own site.
- Look for work like yours, such as migrations, B2B or subscriptions.
- Read independent reviews, such as Clutch and The Manifest.
- Ask who does the work, and what happens after launch.
See our guide to how to choose a Shopify agency.
Where does Solo Media Group sit under the new tiers?
Solo Media Group stays Platinum under the new model, a tier that requires at least $50 million in attributed GMV and 20 attributed shops over four years. We've been a Shopify Partner since 2018, and have served 500+ merchants.
Shopify Partner Program FAQs
When do the new Shopify partner tiers start?
On 1 January 2027. Current tiers stay in place until then.
What is the highest Shopify partner tier?
Diamond, from 1 January 2027. It requires $500 million in attributed GMV and 25 attributed shops over four years.
What does a Shopify Platinum Partner need?
From 1 January 2027, at least $50 million in attributed GMV and 20 attributed shops over four years.
Are Shopify Plus Partners ending?
Yes, as a tier name. Select, Plus and Premier are retiring on 1 January 2027, partly because "Plus Partner" was often confused with the Shopify Plus plan.
How often are partners promoted?
Daily, from 1 January 2027. A tier is held for at least six months once earned.
How do I join the Shopify Partner Program?
Sign up at partners.shopify.com. Joining puts you at the Registered tier.
