Aspen Publishing

Case Study

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New sales funnel launched
directly from professors to students
100+ custom PLPs (course pages)
created by professors across institutions
Shareable course URLs
used across universities to simplify access
OVERVIEW

Aspen Publishing is a top academic publisher specializing in legal education materials. Serving students, professors, and institutions, Aspen delivers industry-leading digital and print content across a wide spectrum of legal subjects.

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

Rigid Product Listing Logic

Subscription Complexity

Non-Standard Access & User Flows

A/B Testing and Variant Control

Login and Compliance Enforcement
THE CHALLENGE

Aspen Publishing needed to modernize its infrastructure while launching two key Shopify enhancements—Aspen Access, a custom course-specific shopping experience, and a subscription system integrated with its licensing platform. The challenge was balancing complex backend integrations and UX needs without disrupting existing workflows.

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THE APPROACH

SMG consulted on Shopify architecture and implementation, designing scalable systems for both Aspen Access and subscriptions. We streamlined integrations, improved flexibility, and delivered a modern Shopify foundation that empowers Aspen’s team to manage and scale with ease.

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What we did

shopify plus custom builds

Email Automation for Subscription Lifecycle

Custom PLP Builder (“Aspen Access”)

Course Page Creation & Adoption Flow

Role-Based UX and Verification Enforcement

Subscription Purchase & Renewal System

Grace Period and Lifecycle Handling

A/B Testing Integration

Apps & Integrations

Shopify Plus

VWO

Klaviyo

Aspen Publishing

IMPACT

New sales funnel launched

100+ custom PLPs (course pages)

Shareable course URLs

Subscriptions fully integrated

No third-party tools needed

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