Fine By Me

Case Study

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A Modern Luxury Experience for a Purpose-Driven Brand
Fine By Me’s new Shopify Plus site blends refined design, bespoke functionality, and social impact—bringing elevated storytelling and seamless shopping to every touchpoint.
OVERVIEW

Melody Ehsani is a Los Angeles–based designer known for blending streetwear, spirituality, and women’s empowerment. She launched Fine By Me, a luxury jewelry line that reflects her personal evolution.

Fine By Me combines fine craftsmanship with symbolic storytelling, using natural stones and spiritual motifs to express individuality and higher consciousness.

The challenges

The challenges

The challenges

The challenges

The challenges

Charity Donations

Dynamic visual storytelling through a rotating mosaic layout

Editorial blog integration for Fine By Me World

Mobile-first luxury experience with swipe interactions

Full ADA accessibility compliance

THE CHALLENGE

Fine By Me needed a digital experience that reflected its refined luxury aesthetic while supporting complex e-commerce functionality. The challenge was to merge editorial storytelling, bespoke product flows, and charitable integration into a seamless, mobile-first Shopify Plus platform without compromising the brand’s minimalist design.

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THE APPROACH

We designed and developed Fine By Me’s custom Shopify Plus site to merge luxury aesthetics with technical precision—building a dynamic mosaic homepage, bespoke inquiry flows, and an editorial blog system.
The result is a refined, mobile-first experience that elevates storytelling, simplifies high-value transactions, and connects purpose with design.

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What we did

Stay AI integration

Subscription Integration Following Shopify Guidelines

Zip-Code-Based Shipping with Zapiet

Dynamic Subscription Options in Product Templates

SEO-Optimized Subscription Product Collection

Clean Product Cards with Conditional Reviews

Informative Content Blocks for Purchase Decisions

Clear Presentation of Product Benefits and Details

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Apps & Integrations on this project

Shopify

IMPACT

Easy to edit and add content

Improved blog page with categories

Streamlined ERP operations

Scalable for product drops

Reliable email/DNS setup

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