OFRA Cosmetics

Case Study

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From an easier-to-manage backend to a smoother shopping experience,
we delivered a seamless migration, integrated rewards and Searchspring, and built a scalable foundation for OFRA’s future growth.
OVERVIEW

OFRA Cosmetics is an internationally recognized name in the beauty industry, specializing in highlighter and liquid lipstick. We are not just another makeup company or skincare line; we develop, manufacture, and distribute all of our skincare and makeup from our factory in South Florida. In addition, we are committed to providing quality cruelty-free cosmetics to beauty lovers around the world.

The challenges

The challenges

The challenges

The challenges

The challenges

Complex headless setup causing slow performance

Difficult maintenance across multiple systems

Tight pre-BFCM launch deadline

Maintain design fidelity and seamless UX

Need to preserve all custom apps and integrations

THE CHALLENGE

OFRA Cosmetics needed to transition from a complex headless setup to a native Shopify build. The challenge was to simplify site management, improve performance, and create a scalable foundation capable of supporting an extensive product catalog and future digital initiatives.

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THE APPROACH

A dynamic block system was implemented to adapt product content in real time, combining visual and functional elements (such as upsells, videos, accordions, and descriptions), allowing the Saunabox team to manage and update everything without the need for technical support.

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30% Ad Retention Increase

This item has gained popularity in the past five days.

What we did

shopify plus custom builds

Custom, Self-Managed Shopify Theme

Dynamic Product Details via Metafields

Klaviyo Integration for Automated Marketing

Meta Pixel Setup for Ad Tracking

Google Merchant Center Integration

Social Commerce with Meta Product Feed

Apps & Integrations

Shopify

Searchspring

IMPACT

Easier site management

Smooth migration of extensive product catalog

Enhanced customer experience with Searchspring

Rewards program integration

Scalable foundation for future growth

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