Southern Baked Pie Company
Case Study

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37% increase in conversion rate
within 30 days post-launch
50% drop in customer service tickets
related to delivery zones
Positive customer feedback
on UX and design aesthetics
OVERVIEW

Southern Baked Pie Company specializes in handmade, gourmet sweet and savory pies. With a growing national following, their products are crafted with premium ingredients and shipped fresh, requiring thoughtful handling and logistics.

the challenges

the challenges

the challenges

the challenges

the challenges

the challenges

the challenges

Shipping Perishables with Regional Constraints

UX & Design Refresh for Brand Alignment

Upsell Strategy for Product Detail Pages

Multi-Stakeholder Project Coordination

Custom Shipping Rules & Delivery

Scheduling SKU Data Mapping & Accuracy

Seasonal Launch Planning & Execution
THE CHALLENGE

Southern Baked Pie needed a website that not only reflected its handcrafted quality but also handled the logistical complexity of shipping perishable goods. The challenge was to improve design, UX, and fulfillment workflows while introducing features like zip-code validation and optimized upsells to boost conversions.

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THE APPROACH

We redesigned and rebuilt Southern Baked Pie’s Shopify site with a focus on performance and practicality—implementing zip-code–restricted shipping, enhanced PDPs, and strategic upsell modules. The result is a seamless, customer-friendly experience that improves conversion and simplifies logistics for the brand’s team.

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What we did

shopify plus custom builds

Southern-Inspired Custom Shopify Theme

Zip-Code-Based Shipping with Zapiet

PDP Upsells via Metafields

Urgency Messaging with Countdown & Delivery Dates

Content Strategy for Story-Driven Shopping

Subscription Flow Audit & Recommendations

Stakeholder Collaboration for Brand Consistency

Apps & Integrations

Shopify

Rebuy

Zapiet

Marker.io

Figma

IMPACT

37% conversion rate increase in 30 days

50% fewer delivery-related support tickets

Clear shipping windows lowered cart abandonment

Positive UX & design feedback

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