Orient Watch
Case Study

See live Site
Timeless Design, Elevated Experience
We reimagined Orient Watch USA’s homepage to balance heritage and innovation, creating a modern, intuitive shopping experience rooted in craftsmanship.
OVERVIEW

Orient Watch USA specializes in mechanical timepieces, blending 75 years of Japanese precision and traditional craftsmanship with modern, wearable design. The brand is celebrated for providing exceptional value, offering high-quality, in-house mechanical movements that are accessible to budget-conscious watch collectors.

THE CHALLENGE

Orient Watch USA needed a refreshed homepage that modernized the user experience without losing the brand’s refined aesthetic. The challenge was to elevate craftsmanship and core collections while making it easier for visitors to discover products and connect with the brand story.

Hero background
THE APPROACH

We reimagined the homepage as both a brand statement and a conversion tool—fusing modern UX principles with timeless design to highlight Orient’s legacy, guide product exploration, and strengthen brand connection.

Hero card image
Hero card image
Hero card image
Hero background

Explore Our Latest Case Studies

View More

We help eCommerce brands move faster and scale smarter on Shopify.