Lifelines
Case Study

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Two Domains. One Store. A Brand Built to Flow.
A full Shopify migration and custom theme build — unifying two domains into one scalable DTC storefront for a sensory wellness brand.
OVERVIEW

Lifelines is a wellness brand helping people disconnect and create through tactile art kits. They were operating two separate web presences — a Contentful-based marketing site at lifelines.com and a Shopify storefront at shop.lifelines.com — with no unified browsing or checkout experience to support a growing catalog.

the challenges

the challenges

the challenges

the challenges

Two Domains, One Experience

Complex Product Catalog

Custom Build Against a Tight Deadline

Custom Bundle Logic Outside Native Shopify
THE CHALLENGE

Lifelines already had shelf presence in retail brands across the United States. The goal was to help create a direct-to-consumer channel that reflected the brand's ethos.

THE APPROACH

Design and develop a website that showcased their customers and products.

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Lifelines

What we did

FULLY CUSTOM SHOPIFY THEME BUILD FROM FIGMA

DOMAIN MIGRATION & PLATFORM CONSOLIDATION

CUSTOM FLOWART BUNDLE BUILDER

SEO MIGRATION

SMART CART WITH UPSELL & CONDITIONAL PRICING

Lifelines
Lifelines

Apps & Integrations

Shopify

Junip

Partner Name

IMPACT

+53% Orders

+78% Total Sales

+171% Sessions

2.8% Conversion Rate on a Massive Influx of New Traffic

Migrated & Unified Two Domains Without Disrupting Live Traffic

Design and develop a website that converts but doesn't compromise on Brand

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