Huk Gear
Discount Engine Modernization & VIP B2B Migration
Huk Gear operated a legacy discounting system split between a custom POS discount app and Shopify Script Editor online, both driven by an intricate tag structure. With Shopify deprecating Script Editor by August 2025 and enforcing new requirements through Shopify Functions and POS UI Extensions, the system had to be rebuilt from the ground up — without disrupting daily operations across more than 15 store locations and over 100 internal users. We inherited, updated, and improved their discount systems — across both online and POS — while transitioning their VIP site to Shopify’s native B2B solution. All updates were made with one principle in mind: respect the existing workflows and avoid unnecessary change management.
Our Impact
- 100% transition away from deprecated systems
- 15+ POS stores live
- Zero retraining required
- Full continuity
- Future-ready architecture
- Deliverables
- Modernized Online Discount System
- Upgraded POS Discount Architecture
- Preserved Existing Team Workflows
- Migrated B2B VIP Portal to Shopify
- Improved System Performance and Flexibility
- Year
- 2024 - 2025
- Industry
- Apparel
- Fashion
Partners
Apps & Integrations on this project
Huk Gear is a leading lifestyle brand for performance fishing apparel, known for innovation, durability, and comfort on and off the water. With a national retail presence and multiple digital channels, their operations span outlet stores, flagship locations, and a robust online store.
Shopify POS + POS UI Extensions
This represents Huk Gear's point-of-sale system used in their retail and outlet stores. The project involved upgrading its architecture, specifically using POS UI Extensions, to ensure continued real-time application of location-specific discounts driven by product tags, despite the underlying system changes.
Shopify Functions API
This is a crucial Shopify tool used to build advanced custom logic for online stores. The project leveraged the Shopify Functions API to modernize Huk Gear's online discount system, migrating all legacy logic from the deprecated Script Editor to ensure future compatibility and stability.
Challenges Addressed
- Legacy POS Discount Workflow
- Script Editor Deprecation
- Incompatibility with Shopify Functions
- Granular Discount Requirements
- Incompatibility with Shopify Functions
- Internal Team Reliance on Tags
Shopify B2B
This refers to Shopify's built-in business-to-business solution. Huk Gear's custom VIP site was migrated to Shopify B2B, replicating all essential access, pricing, and checkout functionalities for their wholesale operations.
Solo Media Group (SMG)
SMG is the project partner responsible for engineering, strategy, system inheritance, and modernization. They play a pivotal role in overhauling Huk Gear's complex discount systems and transitioning their VIP portal, all while minimizing disruption and preserving existing internal workflows.
Continuous Innovation at the Heart of Huk Gear
SMG doesn't just transform; they drive the continuous evolution of Huk Gear. Their proactive approach ensures that critical operations, such as discount systems and the VIP portal, not only stay up-to-date but also anticipate future needs, securing a sustained competitive advantage and a seamless user experience.
Operational Continuity
Operational Continuity The project modernized key systems without disrupting daily operations. It respected existing workflows, avoiding retraining and minimizing risks for 100+ internal users.
Future-Ready Platform
This strategic modernization created a robust architecture. It prepares Huk Gear to scale operations and manage promotions with greater future flexibility and performance.