Huk Gear

Case Study

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Modern Systems, Zero Disruption
We rebuilt Huk Gear’s discount architecture from the ground up—migrating to Shopify Functions and POS UI Extensions without interrupting daily operations across 15+ stores.
OVERVIEW

Huk Gear is a leading lifestyle brand for performance fishing apparel, known for innovation, durability, and comfort on and off the water. With a national retail presence and multiple digital channels, their operations span outlet stores, flagship locations, and a robust online store.

the challenges

the challenges

the challenges

the challenges

the challenges

the challenges

Legacy POS Discount Workflow

Script Editor Deprecation

Incompatibility with Shopify Functions

Granular Discount Requirements

Incompatibility with Shopify Functions

Internal TeamReliance on Tags

THE CHALLENGE

Huk Gear’s discount system relied on legacy tools—a custom POS app and Shopify Script Editor—both built on complex tag logic and used across 15+ store locations. With Shopify deprecating Script Editor and shifting to Shopify Functions and POS UI Extensions, the system needed a complete rebuild. The challenge was to modernize the infrastructure without disrupting daily operations or requiring extensive retraining for over 100 internal users.

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THE APPROACH

We rebuilt Huk Gear’s discount architecture from the ground up, upgrading both POS and online systems using Shopify Functions and POS UI Extensions. Our team ensured real-time, location-specific discounting while maintaining existing workflows and user familiarity. In parallel, we transitioned Huk Gear’s VIP site to Shopify’s native B2B platform—streamlining management and future-proofing their entire discount ecosystem with minimal operational impact.

What we did

shopify plus custom builds

Custom Shopify Theme with Flexible CMS

SEO-Preserved Blog & Content Migration

Subscription Flow Integration with LOOP

Tiered Cart Logic & Conditional Discounts

Custom Checkout & Order Confirmation UX

Apps & Integrations

  • Shopify POS + POS UI Extensions
  • Shopify Functions API
  • Shopify B2B

IMPACT

100% transition away from deprecated systems

15+ POS stores live

Zero retraining required

Full continuity

Future-ready architecture

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