Lil Durk
Website Build
We launched a custom Shopify site for Lil Durk’s Deep Thoughts album, powering the “Free Durk” campaign with exclusive merch and a seamless fan shopping experience built to handle high traffic and fast drops.
Our Impact
- Six-figure sales generated within the first few months of launching a high-traffic merch site.
- The store managed over 180,000 sessions and thousands of orders.
- Successfully handled multiple high-volume drops with strong operational stability.
- Experienced minimal issues throughout the process.
- Deliverables
- Artist & Management Alignment
- DNS & Domain Migration
- Scalable Customer Support Setup
- Fast Launch with Clear Comms
- Multi-Drop Campaign Execution
- 3PL Fulfillment Integration
- Global Shipping with Tax Logic
- Centralized Sales & Inventory Reporting
- Year
- 2024
- Industry
- Apparel
- Fashion
Partners
Apps & Integrations on this project
We partnered with Lil Durk’s team to design and launch a custom Shopify website that reflects his brand's bold identity and high-volume demand. The site balances performance, style, and scalability to support limited drops and long-term merch strategy.
Shopify
This is the core e-commerce platform upon which Lil Durk's custom website was designed and launched. It serves as the foundation for handling high-volume demand, limited drops, and the overall merchandise strategy, ensuring performance, style, and scalability.
DHL eCommerce
This partner was integrated to handle the logistics of fulfilling orders. As a Third-Party Logistics (3PL) provider, DHL eCommerce was connected to the Shopify site for automated order processing and tracking, essential for managing high-volume merch drops efficiently.
Challenges Addressed
- High-Profile Merch Launch Coordination
- Complex Technical Infrastructure
- Global Shipping Logistics
- Agile Campaign Execution & Team Communication
Checkout Blocks:
This integration was utilized to customize and enhance the Shopify checkout experience. It played a role in managing global shipping rules, tax/duty support, and other specific requirements related to the checkout process, ensuring a smooth and efficient purchase flow for fans.
Flow: Automated Order Management
Flow automates order handling, such as chargeback cancellations. This ensures efficiency in managing post-purchase transactions.
Fraud Detection and Prevention
It enables automatic identification and response to high-risk orders. The system analyzes risks to protect transactions and the store.
Our Expertise, Your Success: At Solo Media Group, we don't just build; we partner. Our end-to-end involvement, from strategy to launch, ensured LIL DURK's seamless transition and a powerful new digital foundation.
Solo Media Group
Partnering with artists and their team for sucessful merch launches.