Lil Durk
Case Study

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Successfully launched a high-traffic merch site that generated six-figure sales
The store handled over 180,000 sessions, thousands of orders, and multiple high-volume drops with strong operational stability and minimal issues.
OVERVIEW

We launched a custom Shopify site for Lil Durk’s Deep Thoughts album, powering the “Free Durk” campaign with exclusive merch and a seamless fan shopping experience built to handle high traffic and rapid drops.

the challenges

the challenges

the challenges

the challenges

the challenges

the challenges

Legacy POS Discount Workflow

Script Editor Deprecation

Incompatibility with Shopify Functions

Granular Discount Requirements

Incompatibility with Shopify Functions

Internal TeamReliance on Tags
THE CHALLENGE

Lil Durk’s team needed a Shopify experience that could handle high-volume traffic and reflect the artist’s bold brand identity. The challenge was building a site that balanced performance, style, and scalability to support limited-edition drops and a long-term merch strategy.

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THE APPROACH

We built the site on Shopify, creating a custom eCommerce foundation designed for high traffic, limited drops, and long-term merch strategy, all without compromising speed or design.

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What we did

shopify plus custom builds

Artist & Management Alignment

DNS & Domain Migration

Scalable Customer Support Setup

Multi-Drop Campaign Execution

3PL Fulfillment Integration

Global Shipping with Tax Logic

Centralized Sales & Inventory Reporting

Apps & Integrations

Shopify

Loop

Matrixify

Google Tag Manager

Partner Name

IMPACT

Six-figure sales in months

180K+ sessions handled

Thousands of orders processed

High-volume drops supported

Stable operations, minimal issues

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