BAA

Case Study

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A Scalable Shopify Experience for a Modern Essentials Brand
We partnered with BAA to bring their refined core collection online through a seamless, high-performing Shopify experience. The launch drove over six figures in revenue and set the foundation for ongoing growth, seasonal drops, and long-term scalability.
OVERVIEW

Built around Bel-Air Academy's iconic IP, BAA creates highly considered cotton core garments and goods that aim to compete with the best in the world while remaining accessible, with every style priced under $200.

At its core, BAA believes that sweatpants and hoodies should never cost $1,000. While hype culture and exclusivity matter, they don’t need to be defined by price.

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

Full Shopify build

ERP Integration

Automated reporting amongst stakeholders

Ongoing maintenance and timed ‘’drops”

DNS for emails and customer service setup

THE CHALLENGE

BAA needed a website that reflected the craftsmanship and care behind its products while supporting a smooth, high-impact launch. The challenge was to translate a strong visual identity into a seamless Shopify experience that could handle demand and scale with the brand’s growth.

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THE APPROACH

Partnering with BAA’s design team, we developed a polished, high-performing Shopify site that brought the brand’s vision to life. The result was a seamless launch generating over six figures in revenue and establishing a scalable foundation for future expansion.

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What we did

shopify plus custom builds

Custom Shopify Theme with Flexible CMS

SEO-Preserved Blog & Content Migration

Subscription Flow Integration with LOOP

Tiered Cart Logic & Conditional Discounts

Custom Checkout & Order Confirmation UX

Apps & Integrations

Shopify

IMPACT

Revenue Growth

Customer Retention

Conversion Rate Optimization

Stakeholder Satisfaction

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