BAA
Website build
We partnered with BAA a to bring their vision to life, working with an external designer to develop the BAA website. Our goal was to create a look and feel that matches the quality and care embodied in BAA’s products and brand.
BAA success
- Revenue
- Add Retention
- Conversion Rate
- Stakeholder Satisfaction
- Deliverables
- Full Shopify Build
- ERP Integration
- Automatic Reporting
- Ongoing Maintanence
- Customer Service Setup
- DNS Email Set-Up
- Year
- 2025
- Industry
- Apparel
- Fashion
Partners
Apps & Integrations on this project
Built around Bel-Air Academy's iconic IP, BAA creates highly considered cotton core garments and goods that aim to compete with the best in the world while remaining accessible, with every style priced under $200.
At its core, BAA believes that sweatpants and hoodies should never cost $1,000. While hype culture and exclusivity matter, they don’t need to be defined by price.
Successful launch
BAA had an incredibly Successful web launch with over 6 figures in revenue.
Full Shopify build
We developed a fully custom Shopify theme, designed to be easily editable and manageable by the BAA team.
Continuous Support
We are continously working with BAA for ongoing maintenance and timed drops.
Aspen’s Internal System
The project integrated Shopify with Aspen's internal system and APIs to manage licensing, entitlements, and subscriptions, enabling professors to create course pages and handle subscription lifecycles.
ERP Integration
We worked with ERP software to correctly set up SKUs, weights & tools to handle taxes & duties for global shipping.
Product Cards
Clean and effective product cards that show the variants on the collection page for a quick buy
Stakeholder Reporting
We integrated a successful system for Automatic Stakeholder reporting to allow access for live updates.