Sockwell

Algolia Setup and Custom Template Build

sockwellusa.com

Sockwell partnered with Solo Media Group to overhaul their online shopping experience by implementing a fully customized search and merchandising system using Algolia. The goal was to improve product discoverability, streamline variant selection, and give the Sockwell team more control over how products are presented across the site. By moving beyond default templates and introducing tailored components, we created a seamless, scalable experience that aligns with the brand’s identity and growth goals.

Our Impact

  • Improved Discovery and Conversion
  • Visual and Functional Consistency
  • Enhanced Control for Sockwell’s Team
  • Scalable Architecture
  • Deliverables
  • Custom Algolia Search Implementation
  • Multi-Attribute Filtering & Personalization
  • AI-Driven Merchandising with Algolia
  • Interactive Color Variant Slider
  • Quick-Select Variants from Collections & Search
  • Brand-Consistent Collection Page Design
  • Enhanced Product Tiles with Rich Details
  • Year
  • 2024-2025
  • Industry
  • Apparel
  • Fashion

Partners

Apps & Integrations on this project

Sockwell is a wellness-driven retail brand specializing in premium compression socks for a wide range of lifestyles. Their products are designed for professionals on their feet all day, athletes, and individuals managing circulation or mobility challenges. As a customer-focused, performance-oriented company, Sockwell prioritizes a seamless and supportive e-commerce experience to match the purpose-driven nature of their products.

Improved Discovery and Conversion

AI-powered search and refined filters made it easier for users to find what they need, improving both user engagement and sales performance.

Visual and Functional Consistency

Custom components across search and collection views delivered a unified and professional shopping experience.

Challenges Addressed

- Inefficient Search and Filtering

- Template-Limited UI

- Fragmented Product Variant Display

- Generic Collection Pages

- Limited Merchandising Control

Enhanced Control for Sockwell’s Team

Leveraging Algolia’s backend tooling, Sockwell gained new flexibility to merchandise dynamically, prioritize seasonal or strategic SKUs, and utilize AI to tailor experiences.

Scalable Architecture

The custom implementation created a scalable foundation for future site enhancements and marketing opportunities.