Onset
Case Study

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Performance Meets Polish for the Modern Active Woman
Onset's optimized Shopify experience transforms activewear shopping into a seamless, promotion-driven journey, built for customers who demand both performance and style.
OVERVIEW

ONSET is a women’s activewear brand founded in 2021 by YouTuber LesDOHMakeup (@lesdomakeup). The brand creates apparel that balances function and style, offering pieces such as high-waisted leggings and signature sports bras made from durable performance fabrics. Designed with both fitness and lifestyle in mind, ONSET blends practicality with modern design.

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

Full Shopify build

ERP Integration

Automated reporting amongst stakeholders

Launch

Ongoing maintenance and timed ‘’drops”

DNS for emails and customer service setup
THE CHALLENGE

Upon taking over the site, multiple issues were identified across the front-end and customer experience. These included visual and functional bugs, inconsistencies in key components such as the navigation drawer, and limitations in how promotions and discounts were configured. These issues created friction for users and made campaign execution more complex.

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THE APPROACH

Solo Media Group applied a strategic optimization and maintenance approach, focused on improving customer experience, fixing inherited issues, and strengthening the technical foundation of the site without disrupting daily operations.

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30% Ad Retention Increase

This item has gained popularity in the past five days.

What we did

shopify plus custom builds

Custom, Self-Managed Shopify Theme

Dynamic Product Details via Metafields

Klaviyo Integration for Automated Marketing

Meta Pixel Setup for Ad Tracking

Google Merchant Center Integration

Social Commerce with Meta Product Feed

Apps & Integrations

Shopify

IMPACT

Revenue Growth

Customer Retention

Conversion Rate Optimization

Stakeholder Satisfaction

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