Onset

Case Study

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A Launch Strategy That Delivers Long-Term Growth
ONSET’s new Shopify experience drove stronger conversion rates, higher revenue, and repeat customers—earning full confidence from their internal team.
OVERVIEW

ONSET is a women’s activewear brand founded in 2021 by YouTuber LesDOHMakeup (@lesdomakeup). The brand creates apparel that balances function and style, offering pieces such as high-waisted leggings and signature sports bras made from durable performance fabrics. Designed with both fitness and lifestyle in mind, ONSET blends practicality with modern design.

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

THE CHALLENGES

Full Shopify build

ERP Integration

Automated reporting amongst stakeholders

Launch

Ongoing maintenance and timed ‘’drops”

DNS for emails and customer service setup

THE CHALLENGE

ONSET needed a Shopify experience that could build anticipation around product drops while maintaining control over launch-day sales. The challenge was to create a system that showcased upcoming releases, restricted early purchases, and delivered a smooth, high-demand buying experience.

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THE APPROACH

A dynamic block system was implemented to adapt product content in real time, combining visual and functional elements (such as upsells, videos, accordions, and descriptions), allowing the Saunabox team to manage and update everything without the need for technical support.

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30% Ad Retention Increase

This item has gained popularity in the past five days.

What we did

shopify plus custom builds

Custom, Self-Managed Shopify Theme

Dynamic Product Details via Metafields

Klaviyo Integration for Automated Marketing

Meta Pixel Setup for Ad Tracking

Google Merchant Center Integration

Social Commerce with Meta Product Feed

IMPACT

Revenue Growth

Customer Retention

Conversion Rate Optimization

Stakeholder Satisfaction

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