TUFT NYC
Shopify Website Build & End-to-End Booking Integration
We partnered with TUFT to design and develop a fully branded digital storefront that brings the barbershop’s modern identity online. One of the most complex components of the build was a custom booking flow integrated directly into the site using the BLVD API. This allowed customers to book services, select providers, and manage appointments — all without leaving the TUFT website.
Our Impact
- Customers can now book appointments directly from TUFT’s website without being redirected
- The booking flow reflects TUFT’s brand aesthetic and simplifies the user journey
- Staff availability and service data sync seamlessly through BLVD’s API
- Site loads quickly and is optimized for mobile-first interaction
- TUFT’s team has full control over content updates and future service changes
- Deliverables
- Custom Shopify Theme Reflecting TUFT’s Brand
- Embedded Booking Flow with BLVD API
- Real-Time Appointment Integration
- Editable Templates for Services & Content
- Design Iteration with Marker.io & Figma
- Polished UX with Animation & Responsive Design
- Scalable Foundation for Retail & Service Growth
- Year
- 2024
- Industry
- Health
Partners
Apps & Integrations on this project
TUFT is a modern barbershop experience redefining grooming in NYC. With a bold, minimal aesthetic and a service-first approach, TUFT merges elevated style with seamless convenience. The brand offers online booking, premium grooming services, and a carefully curated retail offering.
Booking Experience Preview
TUFT had a successful web launch with a fully embedded booking flow — no redirects, all via the BLVD API.
Smart Booking Flow
We implemented a branded, embedded booking experience — fast, seamless, and mobile-first.
A Barbershop and Boutique in One
Beyond cuts, TUFT offers a curated selection of grooming products and apparel — all shoppable online.
Streamlined Booking
Haircuts are now booked faster with an intuitive, mobile-first and fully embedded flow.
A Barbershop and Boutique in One
Beyond cuts, TUFT offers a curated selection of grooming products and apparel — all shoppable online.
Embedded booking = 0 redirections
Real-time availability via BLVD API Total content control via Shopify Admin Embedded booking = 0 redirections
Booking & Digital Training Hub
We integrated a successful system for Automatic Stakeholder reporting to allow access for live updates.