TUFT NYC
Case Study

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A Barbershop Experience, Reimagined Online
TUFT’s new Shopify site brings their modern brand to life with direct booking, BLVD integration, and mobile-first performance—no redirects, no friction, just seamless service
OVERVIEW

TUFT is a modern barbershop experience redefining grooming in NYC. With a bold, minimal aesthetic and a service-first approach, TUFT merges elevated style with seamless convenience. The brand offers online booking, premium grooming services, and a carefully curated retail offering.

the challenges

the challenges

the challenges

the challenges

the challenges

the challenges

Booking Experience

BLVD IntegrationWithin Shopify

Secure, Embedded API Communication

Mobile-First UI Reflecting TUFT’s Brand

Schema-Driven Content for Editable Pages

Design QA Across Stakeholders
THE CHALLENGE

TUFT needed a digital experience that reflected its modern brand while simplifying online booking. The goal was to integrate BLVD’s scheduling system directly into Shopify—allowing customers to book services, choose providers, and manage appointments without leaving the site.

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THE APPROACH

We designed and developed a branded, mobile-first Shopify experience featuring a custom embedded booking flow powered by the BLVD API. The result is a fast, seamless, and fully on-brand system that keeps every step of the client journey within TUFT’s digital storefront.

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What we did

shopify plus custom builds

Custom Shopify Theme with Flexible CMS

SEO-Preserved Blog & Content Migration

Subscription Flow Integration with LOOP

Tiered Cart Logic & Conditional Discounts

Custom Checkout & Order Confirmation UX

TUFT NYC

Apps & Integrations

Shopify

BLVD API

Marker.io

Figma

IMPACT

Direct booking on TUFT’s site

Streamlined booking aligned with TUFT’s brand

Integrated scheduling with BLVD API

Fast and mobile-first performance

Easy content and service management

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