Magento to Shopify Plus Migration

Book a migration scoping call
11 Aug 2026
Magento 2.4.6 support ends
12–16 wks
Typical migration timeline
Platinum
Shopify Partner tier

Support for Magento Open Source 2.4.6 ends on 11 August 2026. This guide covers what that means, how upgrading compares with migrating to Shopify Plus, and exactly what breaks when Magento data meets Shopify's model — written by the team that runs these migrations.

When does Magento support end?

Magento 2 support depends on your version and edition. Support for the 2.4.6 release line ended on 11 August 2026. Version 2.4.7 ends 9 April 2027, 2.4.8 ends 11 April 2028, and 2.4.9, released 12 May 2026, runs to 12 May 2029. Support for 2.4.5 ended 9 August 2025 and 2.4.4 ended 12 April 2025.

Release lineReleasedSupport endsStatus
2.4.912 May 202612 May 2029Current
2.4.8March 202611 April 2028Supported
2.4.7March 20269 April 2027Supported
2.4.6March 202611 August 2026Ends imminently
2.4.59 August 2025Unsupported
2.4.412 April 2025Unsupported
2.4.0–2.4.328 November 2022Unsupported
2.3 and earlier8 September 2022Unsupported

Dates are from Adobe's published lifecycle policy and released-versions documentation. Confirm your own version in the admin panel before making any decision — editions and versions both change over a store's life, and assuming based on when the store was built is how teams discover they are already unsupported.

The distinction most coverage blurs

Adobe offers one additional year of support at no extra cost to Adobe Commerce customers on 2.4.6 and 2.4.7. Magento Open Source gets nothing further. So the same version number carries two different deadlines depending on whether you hold a paid Adobe Commerce licence or run Open Source. Record your edition as well as your version number.

What actually happens when support ends

Nothing stops working on the day. What stops is security patching — when a vulnerability is found in core code after your line's support ends, no fix is issued for your version. For merchants handling card data, running unpatched commerce software also raises questions with PCI compliance and, increasingly, with cyber insurers. Adobe has separately introduced enforced version upgrades on Adobe Commerce Cloud, reserving the right to decommission environments running unsupported versions.

Upgrade or migrate? An honest comparison

We sell Shopify migrations. You should read this section knowing that, and it is written so you can act against our interest if that is the right call.

Upgrading Magento is not the cheap option

The common assumption is that upgrading is the conservative, low-cost choice and replatforming is the expensive one. For 2.4.9 that assumption is wrong, because the supported stack moved substantially. 2.4.9 expects PHP 8.5, MySQL 8.4 or MariaDB, Composer 2.10, OpenSearch 3, RabbitMQ 4.3, Varnish 8 and nginx 1.30. Two changes catch teams out: Elasticsearch no longer appears in the supported matrix at all, and Redis has been replaced by Valkey.

That makes an upgrade a server rebuild as much as a code change. Hosting has to be part of the conversation from day one. Add extension compatibility across every third-party module you run, and a major-version Magento upgrade is frequently within range of a replatform — while leaving you on the same platform, facing the same exercise again in two to three years.

The four real options

OptionWhen it makes sense
Upgrade to 2.4.9You have deep custom functionality with genuine competitive value, in-house Magento engineering, and infrastructure you are willing to keep owning.
Adobe Commerce as a Cloud ServiceYou want to stay in Adobe's ecosystem and move off self-managed infrastructure. Adobe's own recommended path.
Mage-OS or Magento Open SourceYou need to remove licence cost and have the engineering capacity to maintain the platform yourself.
Migrate to Shopify PlusYour constraint is release speed, checkout limitations, operational overhead, or the cost of carrying your own infrastructure — and your custom functionality can be rebuilt or replaced.

If your Magento build encodes real competitive advantage and you employ engineers who know it, upgrading is defensible. If your store is a standard catalogue carrying years of accumulated extensions, and your team waits on a developer to publish a landing page, that is what a replatform actually fixes.

What breaks when Magento data meets Shopify

Magento and Shopify model products differently. These are the mismatches that decide the real scope of a migration, and they are the reason two stores with the same product count can differ by a factor of three in cost.

Product types

Magento typeShopify equivalentDifficulty
SimpleProduct with one variantTrivial
ConfigurableProduct with variants across up to 3 optionsThe main constraint — see below
GroupedSeparate products, linked by collection or a bundle appModerate; merchandising decision required
BundleBundle app or a custom bundle builderSignificant; often custom work
VirtualProduct with shipping disabledTrivial
DownloadableDigital product plus a delivery appModerate

The three-option ceiling — the single biggest blocker

Shopify raised the per-product variant limit from 100 to 2,048 in October 2025, across all plans. It did not raise the option limit, which remains 3 per product. Magento configurable products routinely use four or more attributes, and those products cannot map one-to-one onto Shopify without restructuring.

A Magento product configured on colour, size, material and length is a four-axis product. Shopify permits three. There are three ways out, and the choice is a merchandising decision as much as a technical one: combine two attributes into a single option value, split the product and link the parts with Combined Listings so shoppers still experience one product, or move the fourth attribute to a line-item property or a custom-options app.

Audit your configurable products for option count before you budget the migration. A catalogue where 5% of products have four or more attributes is a different project from one where 60% do, and this is the number most migration quotes never ask for.

Attributes and the EAV model

Magento stores product data in an entity-attribute-value model with attribute sets — arbitrarily many attributes, defined per product type. Shopify has a flatter model plus metafields and metaobjects. Every Magento attribute has to be triaged: does it become a variant option, a metafield, a metaobject reference, a tag, or is it dead weight nobody has used in four years? Migrations that skip this triage import the dead weight and carry the mess onto a more expensive platform.

Websites, stores and store views

Magento's three-level hierarchy of websites, stores and store views has no single Shopify equivalent. Depending on why the hierarchy exists, it maps to Shopify Markets for currency and language, to expansion storefronts for genuinely separate brands, or it collapses entirely because it was only ever a workaround. A Shopify Plus contract includes your primary store plus nine expansion storefronts, which covers most multi-brand structures without additional licences.

Customer accounts

Passwords cannot be migrated from Magento — or from any platform. Shopify sends account activation invitations instead. For a store with a large logged-in customer base, that email is a launch-critical communication and needs planning, not discovering.

Magento URLs and the .html problem

Magento appends a URL suffix — by default .html — to product and category URLs, and nests products inside category paths. Shopify uses fixed prefixes: /products/, /collections/, /pages/ and /blogs/. Neither the suffix nor the nesting can be reproduced on Shopify, so effectively every indexed URL on a Magento store changes and needs a 301 redirect.

Magento URLShopify destination
/footwear/sneakers/red-shoes.html/products/red-shoes
/catalog/product/view/id/1234/products/red-shoes
/footwear/sneakers.html/collections/sneakers
/about-us.html/pages/about-us
/blog/post-title/blogs/news/post-title
/catalogsearch/result/?q=shoes/search?q=shoes
/footwear/sneakers.html?color=red/collections/sneakers?filter.p.m.custom.color=red

Magento's url_rewrite table is the most valuable asset in the whole migration and the one most often ignored. It holds every historical URL the store has ever served, including rewrites created when products were renamed years ago. Export it. Then reconcile it against a live crawl and Search Console data, because the union of those three sources is your real redirect map — and it is always larger than the product export suggests.

Shopify Plus permits up to 20,000,000 URL redirects against 100,000 on standard plans, which for a long-lived Magento catalogue is frequently the difference between a complete redirect map and a compromised one. Our Shopify Plus migration services page covers redirect strategy across all source platforms.

The Magento migration process

Twelve to sixteen weeks for a typical Magento store — longer than migrations from WooCommerce or BigCommerce, because of attribute triage and extension replacement.

1

Audit, weeks 1–3

Version and edition confirmed. Crawl the live site, export the url_rewrite table, pull Search Console and backlink data. Inventory every extension and integration. Count products by type and configurable products by option count.

2

Attribute triage and URL mapping, weeks 2–4

Every Magento attribute assigned a Shopify destination. Every URL mapped, signed off by you. Both happen before design, because both change the collection architecture.

3

Design, weeks 4–8

Concepts, then full page design in Figma.

4

Data migration to staging, weeks 6–11

Products and variants first, then customers, then order history. Verified at each stage. Shopify Plus includes unlimited staging stores, so production is never touched.

5

Extension replacement, weeks 6–13

Each Magento extension mapped to a Shopify app, rebuilt as a custom app, or retired. This is usually the longest track on a Magento project.

6

Theme build and QA, weeks 9–14

Development against approved designs, then cross-device, cross-browser, checkout and integration testing.

7

Launch, weeks 14–16

DNS cutover in your lowest-traffic window. Redirects go live with the store. Sitemap resubmitted the same day.

8

Monitoring, first 30 days

Daily Search Console checks through the first fortnight: coverage, 404s, index status, rankings on your top revenue URLs.

What a Magento to Shopify Plus migration costs

Magento migration projects at Solo Media Group start at around $20,000 and are quoted as a line-item estimate. Shopify Plus is billed separately by Shopify from $2,300 per month on a three-year term or $2,500 on a one-year term. Magento migrations sit at the higher end of our range because of attribute triage and extension replacement.

What moves the number on a Magento project specifically

  • Share of configurable products with four or more attributes — the three-option ceiling drives restructuring work
  • Number of third-party extensions requiring replacement or rebuild
  • Whether bundle and grouped products are in the catalogue
  • Depth of the websites / stores / store views hierarchy
  • Order history volume and how many years of it you keep
  • Source data hygiene — cleaning a decade of inconsistent attribute values is real work and routinely underestimated

Our full Shopify Plus cost guide covers budgeting across build types. Platform pricing above is Shopify's published figure; above a high monthly volume, billing moves to a variable platform fee whose thresholds Shopify does not publish and which should be confirmed with their Plus team rather than taken from any agency page, ours included.

Magento migrations we have run

Solo Media Group is a Platinum-tier Shopify migration company with 75+ replatforms and new builds delivered since March 2018, rated 5.0 from 37 reviews on the Shopify Partner Directory. Migrations from Magento and Adobe Commerce are the ones we are asked to run most often.

"We worked with SMG to rebuild our site from the ground up… The project involved migrating from Magento, cleaning up years of technical debt, and setting up a new Shopify experience that finally feels clean, fast, and modern."
Say It With A Condom, Magento to Shopify migration

Five Magento-specific mistakes

Budgeting from product count alone

Two catalogues of 5,000 products can differ threefold in migration cost depending on product types and attribute depth. Count configurable products by option count before you accept any quote — including ours.

Ignoring the url_rewrite table

It holds every historical URL the store has served. Migrating from the current product export alone silently drops years of accumulated link equity.

Assuming extensions have Shopify equivalents

Some do, some need rebuilding as custom apps, and some exist only because Magento could not do something natively that Shopify does. Each needs a decision in week one, not week eight.

Migrating attributes wholesale

Importing every attribute because it exists reproduces a decade of mess on a platform that costs more per month. Triage is the point of the exercise.

Treating the EOL date as the deadline

A real Magento migration takes twelve to sixteen weeks. If your support date is weeks away, the honest sequence is to patch or upgrade to buy time, then migrate properly — not to compress a replatform into the gap.

Magento to Shopify migration FAQs

When does Magento support end?

Support for the 2.4.6 release line ends 11 August 2026. 2.4.7 ends 9 April 2027, 2.4.8 ends 11 April 2028, and 2.4.9 runs to 12 May 2029. Support for 2.4.5 ended 9 August 2025 and 2.4.4 ended 12 April 2025. Adobe Commerce licence holders on 2.4.6 and 2.4.7 receive one additional year at no cost; Magento Open Source does not.

What happens if I stay on an unsupported Magento version?

The store keeps running, but Adobe stops issuing security patches for your version. New core vulnerabilities go unfixed. For merchants handling card data this raises PCI compliance questions and is increasingly relevant to cyber insurance cover.

Is it cheaper to upgrade Magento or migrate to Shopify Plus?

Not as different as most people assume. Upgrading to 2.4.9 requires PHP 8.5, MySQL 8.4 or MariaDB, OpenSearch 3 and Valkey in place of Redis, so it is a server rebuild as much as a code change, plus extension compatibility work. A major-version upgrade is often within range of a replatform — while leaving you facing the same exercise in two to three years.

How long does a Magento to Shopify Plus migration take?

Twelve to sixteen weeks for a typical store, longer than migrations from WooCommerce or BigCommerce. Attribute triage and extension replacement are the two tracks that extend a Magento project.

How much does a Magento to Shopify migration cost?

Our Magento migration projects start at around $20,000, quoted as a line-item estimate, and sit at the higher end of our migration range. Shopify Plus is billed separately from $2,300 per month on a three-year term or $2,500 on a one-year term.

Will I lose SEO traffic migrating from Magento?

Not if redirect mapping is complete before launch. Magento appends a .html suffix and nests products in category paths; Shopify does neither. Effectively every indexed URL changes, so the redirect map must be built from the url_rewrite table, a live crawl, and Search Console data together.

Can Shopify handle my configurable products?

Usually, with restructuring. Shopify allows up to 2,048 variants per product across a maximum of 3 options. Magento configurable products often use four or more attributes, which need combining, splitting with Combined Listings, or moving to line-item properties.

What happens to Magento bundle and grouped products?

Grouped products become separate Shopify products linked by collection or a bundle app. Bundles need a bundle app or a custom bundle builder. Both are merchandising decisions, made during scoping.

Does order history migrate from Magento?

Yes — complete order history including refunds and fulfilment status, alongside customers, addresses, tags and marketing consent state.

Will my customers need new passwords?

Yes. Passwords cannot be migrated from any platform. Shopify sends account activation invitations, and that email should be planned as part of launch communications.

Can I keep my Magento multi-store setup?

In most cases, restructured. Magento's websites, stores and store views map to Shopify Markets for currency and language, or to expansion storefronts for separate brands. A Plus contract includes your primary store plus nine expansion storefronts.

What if my Magento support date is only weeks away?

Patch or upgrade to buy time, then migrate properly. A twelve-to-sixteen week project compressed into a few weeks fails in the places that cost the most — redirects and integrations. Any agency agreeing to the compressed timeline is skipping work you will pay for later.

Book a migration scoping call

Bring your Magento version and edition, a product count broken down by type, and your extension list. We will tell you what the migration involves, roughly what it costs, and whether migrating now is the right sequence — including when patching first is the better answer.