Attribution Planning & Data Layer Setup
Your marketing data is only as good as your tracking setup. Without a properly configured data layer, you're flying blind—missing conversions, misattributing sales, and making decisions based on incomplete data. Pixel fires fail. Attribution breaks. Ad spend gets wasted.
Without a unified data layer, critical customer actions go untracked—add to carts, checkouts, and purchases vanish from your analytics.
When Meta, GA4, and TikTok report different numbers, you can't trust your data. Multi-touch attribution becomes impossible.
Incorrectly fired pixels mean your retargeting audiences are incomplete and your lookalikes underperform.
Post-iOS 14.5, server-side tracking and Conversions API aren't optional—they're essential for accurate measurement.
Your CRM, analytics, and ad platforms need to speak the same language. A data layer is that universal translator.
Incomplete conversion tracking losing valuable data
Misattributed sales skewing ROAS calculations
Pixel implementation errors breaking retargeting
iOS updates disrupting attribution accuracy
Disconnected platforms creating data silos
Custom dataLayer implementation capturing all ecommerce events with standardized naming conventions.
Complete Facebook/Instagram tracking with Conversions API for iOS-resilient attribution.
Full Google Analytics 4 enhanced ecommerce tracking with custom dimensions and user properties.
Server-side TikTok pixel implementation for accurate conversion tracking and audience building.
Integration with Triple Whale, Northbeam, Elevar, and other attribution tools for unified reporting.
Rigorous QA testing ensuring all events fire correctly across devices and scenarios.
Bespoke tracking for subscription flows, quiz funnels, and unique customer journeys.
GDPR/CCPA compliant tracking with proper consent mode implementation.
Platform migrations are complex, high-stakes projects. Here's why brands trust Solo Media Group to handle their most critical eCommerce transitions.
We've migrated over 100 stores from legacy platforms to Shopify with a 100% success rate and zero permanent data loss.
Our staged rollout process keeps your store live and selling throughout the entire migration process.
Comprehensive data mapping and validation ensures every customer, order, and product transfers perfectly.
Strategic redirect planning and URL structure optimization maintains your hard-earned search rankings.
From initial planning through post-launch optimization, we're with you every step of the migration journey.
Every project starts with understanding, not assumptions. We blend data, design, and development to create Shopify experiences that grow with your brand.
We start by getting to know your customers' behavior, friction points, and what drives them to buy. Real insights guide every design and development decision we make.
With clear goals in place, we map the path forward. From site architecture to tech stack recommendations, every move is intentional and aligned with growth.
We build fast, stay flexible, and communicate openly. You’ll see progress in real time, with room to adapt as priorities shift or new ideas emerge.
We measure what matters. Once live, we track performance, gather feedback, and refine continuously, turning insights into ongoing improvement.
Ready to improve tracking accuracy with a fully structured data layer and attribution strategy built to deliver cleaner insights and smarter decisions on Shopify Plus?
