GA4 + GTM Setup & Audits
Universal Analytics is gone. GA4 works completely differently—and most stores are tracking wrong. Misconfigured events, missing ecommerce data, and broken funnels mean you're making decisions without the full picture. Reports don't match reality. Optimization becomes guesswork.
Without proper GA4 ecommerce setup, view_item, add_to_cart, and purchase events either don't fire or send incomplete data—ruining your funnel analysis.
Years of quick fixes leave GTM containers messy and slow. Duplicate tags, unused triggers, and conflicting variables cause tracking conflicts and site speed issues.
A poorly structured data layer means GA4 can't access product details, user properties, or transaction data needed for meaningful segmentation and analysis.
Newsletter signups, quiz completions, video views, and scroll depth—if you're not tracking these custom events, you're missing half the customer story.
When users move between your main site, checkout, and subdomains, sessions break. Attribution falls apart and your data shows phantom drop-offs.
GA4 ecommerce events not firing correctly
Tag Manager containers bloated and disorganized
Data layer missing critical customer information
Custom events failing to capture key actions
Cross-domain tracking breaking user journeys
Complete enhanced ecommerce implementation with all required events: view_item, add_to_cart, begin_checkout, purchase, and refunds.
Clean, documented GTM containers with logical folder structures, naming conventions, and version control best practices.
Custom Shopify data layer pushing product data, user properties, and transaction details in GA4-ready format.
Bespoke events for form submissions, video engagement, scroll depth, file downloads, and unique conversion actions.
Comprehensive audit identifying gaps, fixing broken tags, removing redundancies, and optimizing container performance.
Seamless tracking across multiple domains, subdomains, and Shopify checkout with unified session data.
User-scoped and event-scoped custom dimensions capturing customer segments, LTV cohorts, and business-specific KPIs.
Rigorous QA using GA4 DebugView, GTM Preview Mode, and real-time reports to ensure 100% data accuracy.
Platform migrations are complex, high-stakes projects. Here's why brands trust Solo Media Group to handle their most critical eCommerce transitions.
We've migrated over 100 stores from legacy platforms to Shopify with a 100% success rate and zero permanent data loss.
Our staged rollout process keeps your store live and selling throughout the entire migration process.
Comprehensive data mapping and validation ensures every customer, order, and product transfers perfectly.
Strategic redirect planning and URL structure optimization maintains your hard-earned search rankings.
From initial planning through post-launch optimization, we're with you every step of the migration journey.
Every project starts with understanding, not assumptions. We blend data, design, and development to create Shopify experiences that grow with your brand.
We start by getting to know your customers' behavior, friction points, and what drives them to buy. Real insights guide every design and development decision we make.
With clear goals in place, we map the path forward. From site architecture to tech stack recommendations, every move is intentional and aligned with growth.
We build fast, stay flexible, and communicate openly. You’ll see progress in real time, with room to adapt as priorities shift or new ideas emerge.
We measure what matters. Once live, we track performance, gather feedback, and refine continuously, turning insights into ongoing improvement.
Ready to unlock accurate tracking and deeper insights with a fully optimized GA4 and GTM setup—plus comprehensive audits tailored for Shopify Plus?
