ProSupps

Case Study

See live Site
A CRO-Driven Redesign for Peak Performance
ProSupps’ optimized Shopify experience turns science-backed supplements into an inspiring, conversion-focused journey—built for athletes who demand results.
OVERVIEW

ProSupps is a global sports nutrition brand known for its high-performance supplements like HYDE® and JEKYLL®. Built for athletes who push limits, the brand combines science, energy, and authenticity to help customers train harder and perform stronger. Our challenge was to translate that same intensity into a digital experience that feels powerful, purposeful, and primed for conversion.

the challenges

the challenges

the challenges

the challenges

the challenges

Product pages overloaded with technical information but lacking clear hierarchy

Limited storytelling—focused on ingredients, not athlete transformation

Missing trust signals (reviews, certifications, retail partners)

Weak UX on mobile with friction-heavy CTAs and long scrolls

No clear upsell or bundling strategy to increase order value

THE CHALLENGE

While ProSupps had strong brand recognition and product demand, its site design didn’t match its performance-driven DNA. SMG’s goal was to build an optimized shopping experience that matched the energy and discipline of its customers—clear, motivational, and built to convert.

Hero background
THE APPROACH

ProSupps’ optimized digital experience channels its high-energy brand identity into a seamless, conversion-focused platform built for results.

Show work image
Show work image
Show work center image
Show work image
Show work image
Hero card image
Hero card image
Hero card image
Hero card image
Hero card image

30% Ad Retention Increase

This item has gained popularity in the past five days.

Apps & Integrations

Shopify

IMPACT

Higher engagement and add-to-cart rates

Increased AOV

Stronger brand trust

Reduced bounce rates

Elevated brand perception

Explore Our Latest Case Studies

View More

We help eCommerce brands move faster—with the structure and clarity to scale on Shopify.