Replatforming is accelerating, and Shopify is where most of it is heading. 88% of enterprises considering a switch say they need to move within 12 months (commercetools, 2025), while Shopify's GMV grew 32% to $115.6 billion in Q2 2026. Migrations also carry real risk: domain migrations took an average of 523 days to recover organic traffic in Search Engine Journal's study of 892 migrations.
This page collects 60+ verified statistics on why brands replatform, what it costs, how long it takes, what happens to SEO and what results follow, plus 10 new data points calculated by Solo Media Group.
Key statistics at a glance
| Statistic | Figure | Source |
|---|---|---|
| Enterprises that need to switch platforms within 12 months | 88% | commercetools, 2025 |
| Shopify GMV, full year 2025 | $378.44 billion (+29.5%) | Digital Commerce 360, 2026 |
| Shopify GMV processed per day in Q2 2026 | ~$1.27 billion | Solo Media Group calculation |
| Average time to recover organic traffic after a domain migration | 523 days | Search Engine Journal, 2025 |
| Domain migrations that never recovered after 1,000 days | 17% | Search Engine Journal, 2025 |
| Shopify's average TCO advantage over competitors | 33% (up to 36%) | Shopify-commissioned study, 2024 |
| Predictability on budget for brands moving to Shopify | 3x higher | Shopify / EY Time to Value study |
| Median Shopify store conversion rate | 1.4% | Littledata, October 2026 |
| AI-referred orders to Shopify stores, Q2 2026 | Tripled year over year | Shopify, via PYMNTS |
| Adobe Commerce 2.4.x versions past extended support | 2 of 6 | Solo Media Group analysis of Adobe's lifecycle policy |
Why do companies replatform their ecommerce sites?
Scalability and user experience are the top reasons enterprises switch platforms, each cited by 79% of decision-makers. Software end-of-life also forces moves, with three Adobe Commerce 2.4.x versions already past standard support.
| Statistic | Source |
|---|---|
| 88% of enterprises considering a switch say they need to move within 12 months | commercetools Migration Report, Fall 2025 |
| 24% need to switch within six months | commercetools, 2025 |
| 79% cite improved scalability and 79% cite better user experience as reasons to switch | commercetools, 2025 |
| 78% rank speed of innovation as a top-three consideration | commercetools, 2025 |
| 49% use total cost of ownership as a core evaluation metric | commercetools, 2025 |
| 96% of platform decisions involve a C-level executive. The CTO or CIO is involved 71% of the time and the CEO 64% | commercetools, 2025 |
| Adobe Commerce 2.4.4 extended support ended April 14, 2026, and 2.4.5 extended support ended August 11, 2026. Both now get only a time-limited, security-only transition period | Adobe Commerce lifecycle policy |
| Adobe Commerce 2.4.6 standard support ended August 11, 2026. Extended support runs to August 31, 2027 | Adobe, 2026 |
| Adobe Commerce 2.4.7 standard support ends May 31, 2027 | Adobe, 2026 |
The commercetools survey covers 150 US and UK leaders at enterprises with $250M+ in annual revenue. commercetools sells a commerce platform.
Where are brands replatforming to?
Shopify is the fastest-growing destination for mid-market and enterprise brands, with 2025 GMV up 29.5% to $378.44 billion. Its B2B GMV grew 96% in 2025, and brands including L'Oréal, Sonos and General Motors joined in Q4 2025.
| Statistic | Source |
|---|---|
| Shopify GMV reached $378.44 billion in 2025, up about 29.5% from $292.28 billion | Digital Commerce 360, Feb 2026 |
| Shopify revenue reached about $11.56 billion in 2025, up 30.1% | Digital Commerce 360, 2026 |
| Shopify B2B GMV grew 96% in 2025 and 84% in Q4 2025 | Digital Commerce 360, 2026 |
| Shopify's offline business grew 27% in 2025 | Digital Commerce 360, 2026 |
| Amer Sports, Benetton Group, General Motors, Keurig Dr Pepper, L'Oréal and Sonos joined Shopify in Q4 2025 | Digital Commerce 360, 2026 |
| Shopify GMV reached $115.57 billion in Q2 2026, up 32% year over year | Shopify Q2 2026 results |
| Shopify revenue reached $3.58 billion in Q2 2026, up 34% | Shopify, Aug 2026 |
| Shopify merchant solutions revenue grew 37% in Q2 2026, to $2.78 billion | Shopify, Aug 2026 |
| Shopify MRR reached $221 million in Q2 2026, up from $185 million | Shopify, Aug 2026 |
| Among enterprises that recently switched platforms, the most common platforms they left were Shopify (39%), SAP Commerce Cloud (35%), Salesforce Commerce Cloud (30%) and in-house builds (30%) | commercetools, 2025 |
The last row shows that brands move in both directions at the $250M+ enterprise level. Shopify's growth is strongest in the mid-market.
How long does an ecommerce replatform take?
A smaller store moving to a SaaS platform typically takes 8 to 12 weeks, while larger or custom migrations can take six months or more. Brands moving to Shopify implement about 20% faster than on competing platforms, according to a Shopify-commissioned study.
| Statistic | Source |
|---|---|
| Smaller stores moving to a SaaS platform may take 8 to 12 weeks. Larger or custom migrations may take six months or more | Shopify Replatforming Guide, 2026 |
| Brands migrating to Shopify implement about 20% faster than on competing platforms | Shopify Time to Value study (EY), via Shopify, 2026 |
| Brands migrating to Shopify are 66% more likely to implement on time | Shopify Time to Value study, 2026 |
| J. Lindeberg migrated to Shopify in 16 weeks | Shopify, 2026 |
| 96% of recent enterprise migrators say time to value was faster than expected | commercetools, 2025 |
| 94% say their processes must change to handle migration, and 24% expect to change more than half of them | commercetools, 2025 |
| Solo Media Group's Shopify builds and migrations typically take 8 to 12 weeks | Solo Media Group |
How much does an ecommerce migration cost?
Most Shopify development projects reviewed on Clutch cost under $10,000, while enterprise replatforms commonly run into six figures. Shopify says its total cost of ownership is 33% lower than competitors' on average, based on a study it commissioned.
| Statistic | Source |
|---|---|
| The average Shopify development project reviewed on Clutch costs under $10,000 | Clutch, Shopify developers, Oct 2026 |
| Ecommerce development companies on Clutch charge an average of $25 to $49 an hour | Clutch, 2026 |
| Clutch lists 10,378 Shopify development companies | Clutch, Oct 2026 |
| Shopify's TCO is 33% better than competitors' on average, and up to 36% better | Shopify TCO study, surveys Dec 2023 to Jan 2024 |
| Budgeted implementation costs on Shopify are about 23% lower than on competing platforms | Shopify Time to Value study, 2026 |
| Shopify implementations are 3x more predictable on budget | Shopify Time to Value study, 2026 |
| Bombas' migration cost about $150,000 and saved an estimated $108,000 in platform costs in year one | Shopify customer story, via Shopify, 2026 |
| Shopify Plus starts at $2,300 a month on a 3-year term, or $2,500 on a 1-year term | Shopify Plus pricing |
| Shopify Plus includes the main store plus 9 expansion stores. Each extra store costs $300 a month | Shopify Plus pricing, 2026 |
| Solo Media Group's full builds start from $20,000, migration SEO audits from $1,500, and hourly work is $150 | Solo Media Group |
How long does SEO take to recover after a migration?
Domain migrations took an average of 523 days to regain their previous organic traffic, and 17% hadn't recovered after 1,000 days. That's according to Search Engine Journal's study of 892 migrations. Google says small and medium sites typically take "a few weeks" to process a move.
| Statistic | Source |
|---|---|
| Domain migrations took an average of 523 days to match previous organic traffic (892 migrations) | Search Engine Journal, Jan 2025 |
| The 2023 edition of the same study found an average of 229 days (171 migrations) | Search Engine Journal, 2025 |
| 17% of migrations hadn't recovered after 1,000 days, down from 42% in the 2023 study | Search Engine Journal, 2025 |
| The fastest recoveries took 19, 22, 23 and 33 days | Search Engine Journal, 2025 |
| For small to medium sites, most pages move in Google's index within "a few weeks" | Google Search Central |
| Google recommends keeping redirects "generally at least 1 year" | Google Search Central |
| Shopify standard plans allow up to 100,000 URL redirects. Shopify Plus allows up to 20,000,000 | Shopify URL redirects |
The SEJ study covers domain migrations only. Platform migrations that keep the same domain aren't included.
What data doesn't transfer cleanly between platforms?
Product options, blog content and reviews are the most common data that doesn't move cleanly. Wix allows 6 product options and Shopify allows 3, and Wix can't export blog posts at all.
| Statistic | Source |
|---|---|
| Shopify allows 3 product options and 2,048 variants per product on every plan (since October 2025) | Shopify product CSV |
| Apps built on Shopify's older REST API may break above 100 variants | Shopify, 2025 |
| Shopify's product CSV import is limited to 15 MB per file | Shopify Help Center |
| Wix allows up to 6 product options and 1,000 variants per product | Wix Stores limits |
| Wix product exports cap at 5,000 rows per file | Wix Help Center |
| Wix says "it is not possible to export blog posts to other platforms" | Wix Help Center |
| A domain can't be transferred within 60 days of registration or a registrant change (ICANN lock) | Wix Help Center |
| 57% of enterprises that haven't switched cite data security and integrity concerns | commercetools, 2025 |
| 96% of recent migrators say their data stayed secure during migration | commercetools, 2025 |
What results do brands see after replatforming?
Most recent migrators report faster sites and higher revenue: 67% saw faster website speed and 63% grew revenue. Recent migrators are nearly seven times more likely to be "very satisfied" than brands still considering a switch.
| Statistic | Source |
|---|---|
| 96% of recent migrators find the new platform easier to use | commercetools, 2025 |
| 67% saw faster website speed after migrating | commercetools, 2025 |
| 65% improved scalability, and 63% increased revenue | commercetools, 2025 |
| Recent migrators are nearly 7x more likely to be "very satisfied" than potential migrators | commercetools, 2025 |
| J. Lindeberg grew revenue 70% and conversion 7% after moving to Shopify | Shopify, 2026 |
| Lifelines grew sessions 171%, total sales 78% and orders 53% after merging two domains into one Shopify store, at a 2.8% conversion rate | Solo Media Group case study |
| Alp N Rock cut page load time by about 40% with zero SEO impact after a Shopify 2.0 rebuild | Solo Media Group case study |
| 78% of enterprises measure migration success by revenue growth, 71% by customer satisfaction and 69% by ROI | commercetools, 2025 |
What conversion benchmarks should a new store aim for?
The median Shopify store converts 1.4% of sessions, the top 20% convert above 2.7% and the top 10% above 3.5%. Checkout is where most sales are lost: 70.22% of carts are abandoned.
| Statistic | Source |
|---|---|
| Median Shopify conversion rate: 1.4%. Top 20%: 2.7%. Top 10%: 3.5% (426 stores, Jul to Oct 2026) | Littledata |
| Median conversion by industry: beauty and skincare 2.8%, health and supplements 2.5%, food and beverage 2.3%, fashion 1.3%, home and furniture 0.9% | Littledata, Oct 2026 |
| The average documented cart abandonment rate is 70.22% (50 studies) | Baymard Institute |
| 40% of US shoppers abandon because of extra costs, 20% because delivery is too slow and 19% over trust in card security | Baymard Institute |
| Better checkout design can lift conversion by 35.26% on an average large ecommerce site | Baymard Institute |
| A 0.1-second mobile speed improvement lifted retail conversions by 8.4% | Deloitte, via web.dev |
| Shopify's checkout converts 15% better than competitors' on average. Shop Pay can lift conversion by up to 50% versus guest checkout | Shopify, commissioned study |
How is AI changing replatforming decisions?
AI-referred traffic and orders to Shopify stores tripled year over year in Q2 2026. 97% of enterprise commerce leaders say AI will be important to ecommerce, making AI readiness a new reason to replatform.
| Statistic | Source |
|---|---|
| AI-referred traffic to Shopify stores tripled year over year in Q2 2026, and orders through AI channels also tripled | PYMNTS, Aug 2026 |
| Half of AI-referred sessions land directly on a product page, 2.5x the rate of traditional search | PYMNTS, 2026 |
| New-buyer orders from AI channels arrive at nearly twice the rate of other channels | PYMNTS, 2026 |
| Orders from AI search platforms to Shopify stores grew 15x between January 2025 and Q4 2025 | Digital Commerce 360, 2026 |
| 97% of enterprise commerce leaders say AI will be important in shaping ecommerce | commercetools, 2025 |
| 17% expect agent-led buying to dominate within five years | commercetools, 2025 |
| Ecommerce makes up 35% of enterprise revenue on average today, expected to reach 44% within three years | commercetools, 2025 |
New data points from Solo Media Group's analysis
We combined the figures above to create these data points. Each shows its calculation, so you can check it or recalculate it with newer numbers.
| # | Data point | Calculation |
|---|---|---|
| 1 | SEO recovery after domain migrations took 2.3x longer in the 2025 study than in 2023 | 523 days ÷ 229 days = 2.28 (SEJ, 2025) |
| 2 | The average domain migration needs about 17 months to regain traffic | 523 days ÷ 30.44 days per month = 17.2 months |
| 3 | About 152 of the 892 studied migrations hadn't recovered after 1,000 days | 892 × 17% = 151.6 |
| 4 | Shopify processed about $1.04 billion in GMV per day in 2025, rising to about $1.27 billion per day in Q2 2026 | $378.44B ÷ 365 days; $115.567B ÷ 91 days |
| 5 | Two of the six Adobe Commerce 2.4.x versions in Adobe's lifecycle table are past extended support, and three are past standard support | 2.4.4 and 2.4.5 extended support ended in 2026, leaving only a time-limited, security-only period. 2.4.4, 2.4.5 and 2.4.6 standard support has ended (Adobe, checked Oct 13, 2026) |
| 6 | A 3-year Shopify Plus term costs $82,800 in platform fees, $7,200 less than three 1-year terms | $2,300 × 36 = $82,800; $2,500 × 36 = $90,000 |
| 7 | Shopify Plus allows 200x more URL redirects than standard plans | 20,000,000 ÷ 100,000 |
| 8 | A median Shopify store would need 1.9x its conversion rate to reach the top 20%, and 2.5x to reach the top 10% | 2.7% ÷ 1.4%; 3.5% ÷ 1.4% (Littledata, Oct 2026) |
| 9 | Shopify supports about 2x the variants per product that Wix does | 2,048 ÷ 1,000 |
| 10 | Enterprises expect ecommerce's share of revenue to grow 9 percentage points in three years | 44% − 35% (commercetools, 2025) |
What do these statistics mean for your migration?
The data points to three rules. Plan SEO before you build, because recovery after a bad move can take more than a year. Budget for data restructuring, because options, reviews and blogs rarely transfer cleanly. And judge the new platform on conversion and AI readiness, not just on license cost.
In our own 75+ replatforms and new builds, the projects that hold their traffic share three habits:
- A full URL inventory and redirect map, signed off before launch.
- A ranking and Core Web Vitals baseline taken before the switch.
- A launch day checklist that covers the top 50 URLs by traffic.
That's how Lifelines merged two domains and grew sessions 171% instead of losing them. For a pre-launch review, see our Shopify migration SEO audit.
Methodology
- Sources: primary sources where they exist: company filings, platform documentation, Google Search Central and published studies. Every figure cites the page it came from, linked at its first mention.
- Vendor research: studies commissioned by platform vendors (Shopify, commercetools) are labeled. Treat their comparisons with that in mind.
- Calculations: Solo Media Group's analysis uses only the figures on this page, with each formula shown.
- Freshness: data was checked between October 12 and 13, 2026. We update this page every 12 months, and sooner when Shopify reports quarterly results.
How to cite this page
Solo Media Group. "Ecommerce Replatforming & Shopify Migration Statistics (2026)." Updated October 13, 2026. https://solomediagroup.com/blogs/insights/ecommerce-replatforming-statistics
You're welcome to use any statistic from this page. Please link back to this page as the source.
Frequently asked questions
How long does it take to recover SEO traffic after a website migration?
Domain migrations took an average of 523 days to regain previous organic traffic in Search Engine Journal's 2025 study of 892 migrations, and 17% hadn't recovered after 1,000 days. Google says small and medium sites typically take a few weeks to be processed.
How many companies are planning to replatform?
88% of enterprises considering a platform switch say they need to move within 12 months, and 24% within six months, according to commercetools' Fall 2025 survey of 150 US and UK leaders at companies with $250M+ revenue.
How much does it cost to migrate to Shopify?
Most Shopify development projects reviewed on Clutch cost under $10,000, while agency-led builds commonly start around $20,000. Shopify Plus licensing starts at $2,300 a month on a 3-year term.
How long does a Shopify migration take?
Smaller stores typically migrate in 8 to 12 weeks, while larger or custom migrations can take six months or more, according to Shopify. J. Lindeberg migrated to Shopify in 16 weeks.
Why do companies replatform?
Improved scalability and better user experience are the top reasons, each cited by 79% of enterprise decision-makers in commercetools' 2025 survey. Speed of innovation ranks third at 78%.
