Alp N Rock
Theme Update
Alp N Rock’s website was running on a legacy Shopify theme that limited their ability to scale, merchandise effectively, and customize layouts. We partnered with the brand to migrate their entire storefront to a Shopify 2.0-compatible theme, unlocking the platform’s newest features and setting a foundation for performance and long-term flexibility.
Our Impact
- 100% Shopify 2.0 compatibility
- ~40% reduction in page load time
- Zero SEO impact
- Content updates
- Deliverables
- Full Theme Rebuild on Shopify 2.0
- Modular Sections & Blocks
- Improved PDPs & PLPs
- Optimized UX
- Preserved SEO & Analytics Setup
- Year
- 2024 - 2025
- Industry
- Apparel
- Fashion
Partners
Apps & Integrations on this project
Alp N Rock is a high-end fashion and lifestyle brand that blends luxury with performance. Inspired by the outdoors and conscious craftsmanship, they offer elevated apparel for women with a sense of adventure and a commitment to sustainability.
Full Theme Rebuild
Migrated Alp N Rock’s storefront to a Shopify 2.0-compatible theme, ensuring faster load times and a modernized experience.
Challenges Addressed
- Outdated Theme Architecture
- Rigid Customization Process
- Limited Site Speed & Performance
- Scalability Issues
Modular Sections & Blocks
Enabled drag-and-drop sections and app blocks throughout the site, empowering the internal team to update content independently.
Enhanced PDPs & PLPs
Product detail and listing pages were improved using native 2.0 features like metafields, variant swatches, and upsell modules for a more dynamic shopping experience.
Our Expertise, Your Success: At Solo Media Group, we don't just build; we partner. Our end-to-end involvement, from strategy to launch, ensured Alp N Rock's seamless transition and a powerful new digital foundation.
Solo Media Group
We were the driving force behind this project, providing comprehensive expertise from strategic planning and theme development to rigorous quality assurance (QA) and seamless launch support. Our dedicated team ensured Alp N Rock's successful migration and established a powerful new foundation for their online presence.
Enhanced User Experience
Streamlined mobile and desktop experiences with responsive design improvements and updated visual hierarchy.
SEO & Analytics
All redirects, metadata, and tracking scripts were carefully migrated to maintain SEO performance and data continuity.