Alp N Rock
Case Study

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100% Shopify 2.0 compatibility
achieved across all site templates
~40% reduction in page load time
due to performance improvements
Zero SEO impact
during the migration (organic traffic remained stable post-launch)
OVERVIEW

Alp N Rock is a high-end fashion and lifestyle brand that blends luxury with performance. Inspired by the outdoors and conscious craftsmanship, they offer elevated apparel for women with a sense of adventure and a commitment to sustainability.

the challenges

the challenges

the challenges

the challenges

Outdated Theme Architecture

Rigid Customization Process

Limited Site Speed & Performance

Scalability Issues
THE CHALLENGE

Alp N Rock’s website was built on a legacy Shopify theme that made it difficult to scale, merchandise products effectively, or customize layouts for new campaigns. The outdated setup limited both site performance and creative flexibility, preventing the brand from fully expressing its premium identity online.

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THE APPROACH

We migrated Alp N Rock’s storefront to a Shopify 2.0-compatible theme, modernizing the experience from the ground up. The new build improved load times, enhanced merchandising capabilities, and introduced flexible content blocks—giving the team more control and creating a strong foundation for long-term growth.

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What we did

shopify plus custom builds

Preserved SEO & Analytics Setup

Full Theme Rebuild on Shopify 2.0

Modular Sections & Blocks

Improved PDPs & PLPs

Optimized UX

Alp N Rock Case Studies - Optimizing the Shopify Store

Apps & Integrations

Shopify

Google Analytics

Klaviyo

Figma

IMPACT

100% Shopify 2.0 compatibility

~40% reduction in page load time

Zero SEO impact

Content updates

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