Bravo

Built from Zero. Engineered to Convert.

A full custom Shopify build for Bravo Pouches — a veteran-founded energy brand built from scratch with a conversion-first architecture, a custom bundle system, and a subscription experience designed to keep customers coming back.

OVERVIEW

Bravo Pouches needed more than a Shopify store — they needed a complete digital platform built around a product that challenges the energy drink category, with a brand story rooted in veterans, outdoorsmen, and clean, focused performance.

We built the entire site from scratch on Shopify: homepage, PDP, PLP, Science page, About page, FAQ, Contact, a custom bundle builder, a slide-out cart with subscription upgrade logic, and a 2-step segmented newsletter popup — all wired to Stay AI and Klaviyo, and built to scale.

THE CHALLENGES

No Existing Shopify Infrastructure

Complex Bundle Builder with Dynamic Pricing Logic

Subscription Integration Requiring Custom Cart UX

Multi-Page Build with Reusable Component Architecture

Real-Time Social Proof Counter (Pouches Sold)

Full Tracking & QA Across Desktop and Mobile

THE CHALLENGE (DEVELOPMENT)

Bravo Pouches had a strong brand identity, a veteran-founded story worth telling, and a product with real differentiation — but no digital infrastructure to match. Everything needed to be built from the ground up, from global components to page-level architecture.

The complexity wasn't just in the volume of pages. It was in the logic: a bundle builder with a segmented progress bar, a 3-can minimum, unlimited upside, and dynamic per-unit pricing; a cart drawer with free shipping thresholds, subscription upgrade offers, and upsell carousels; and a newsletter popup that segments users by intent before capturing their email. Every piece had to work together without friction — on desktop and mobile, at launch and beyond.

THE APPROACH

We structured the build around a master component library — global header, footer, FAQ accordion, video gallery, reviews section, and comparison table — built once and deployed across every page. This gave us speed, consistency, and a codebase the team could maintain without duplicating logic across the site.

The bundle builder was engineered from scratch: a segmented 10-bar progress bar, real-time per-unit price display, free shipping unlock at 5 cans, and a pricing matrix calibrated to a 3-can minimum with no upper limit. The cart drawer was designed as a complete purchase experience — subscription toggle with Stay AI, savings visibility, free shipping progress, and a You Might Also Like upsell rail. The 2-step newsletter popup connected user intent (quit nicotine, quit energy drinks, better focus) directly to dynamic Klaviyo flows.

Every page was developed from Figma with pixel-perfect fidelity, validated through a rigorous Marker.io QA process, and shipped with a full post-launch bug fix cycle — leaving the client with a site that works as hard as their product claims to.