Wild Planet Foods

Case Study

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Premium Products, Elevated Experience
We redesigned Wild Planet Foods’ website to match the quality of its products—improving clarity, subscriptions, and scalability through thoughtful design and modern infrastructure.
OVERVIEW

Wild Planet Foods is the first large-scale sustainably focused seafood company. Wild Planet strives to transform fishing into a force to reinvigorate the oceans for future generations. To do this, Wild Planet works with likeminded small-scale fishermen who follow 100% sustainable fishing practices for every product we source.

the challenges

the challenges

the challenges

the challenges

Lack of ADA Compliance and Legal Specificity in Policies

Limited Collaborationwith SMEs for Accurate Policy Updates

Need for Quick Responses to Packaging and Nutritional Changes

Difficulty Adapting to New Limited Edition Product Launches

THE CHALLENGE

Wild Planet Foods needed a website that reflected the premium quality of its products while driving stronger engagement and conversions. The challenge was to elevate both design and functionality—improving clarity, encouraging subscriptions, and enhancing the overall user experience—all within a scalable framework for future growth.

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THE APPROACH

We redesigned Wild Planet’s website with a clean, intuitive user experience that aligns with the brand’s commitment to quality and sustainability. Our team focused on optimizing product storytelling, streamlining the path to purchase, and integrating subscription functionality. The new infrastructure provides scalable content management and performance-ready systems to support long-term growth and evolving digital needs.

What we did

shopify plus custom builds

Email Automation for Subscription Lifecycle

Custom PLP Builder (“Aspen Access”)

Course Page Creation & Adoption Flow

Role-Based UX and Verification Enforcement

Subscription Purchase & Renewal System

Grace Period and Lifecycle Handling

A/B Testing Integration

Apps & Integrations

Shopify

216 Digital

Smartrr

TrueVault

IMPACT

Seamless sales experience driving online conversions

Compliance-ready site for financial standards

Innovative design within platform limits

Scalable infrastructure for future growth

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