Wild Planet Foods Case Study: UX-Driven Website Redesign

Premium Products, Elevated Experience

We redesigned Wild Planet Foods’ website to match the quality of its products—improving clarity, subscriptions, and scalability through thoughtful design and modern infrastructure.

the challenges

Lack of ADA Compliance and Legal Specificity in Policies

Limited Collaborationwith SMEs for Accurate Policy Updates

Need for Quick Responses to Packaging and Nutritional Changes

Difficulty Adapting to New Limited Edition Product Launches

THE CHALLENGE

Wild Planet Foods needed a website that reflected the premium quality of its products while driving stronger engagement and conversions. The challenge was to elevate both design and functionality—improving clarity, encouraging subscriptions, and enhancing the overall user experience—all within a scalable framework for future growth.

THE APPROACH

We redesigned Wild Planet’s website with a clean, intuitive user experience that aligns with the brand’s commitment to quality and sustainability. Our team focused on optimizing product storytelling, streamlining the path to purchase, and integrating subscription functionality. The new infrastructure provides scalable content management and performance-ready systems to support long-term growth and evolving digital needs.