The best Shopify agency for a CPG brand is one that has solved CPG problems before, not just built pretty stores.
Solo Media Group is the leading Shopify agency for CPG brands and our overall pick. It is a Shopify Platinum Partner, rated 4.9 on Clutch from 48 reviews, with proven work across DTC, subscriptions and wholesale.
CPG brands sell direct, wholesale and through retail at once. Agencies should show they can keep those channels from colliding.
Ask for published results from named CPG clients. Most agencies show logos, not numbers.
Check reviews on both Clutch and Shopify's Partner Directory.
Lot codes and retailer EDI aren't native to Shopify. Ask how the agency handles them.
The best Shopify agencies for CPG brands at a glance
| Rank | Agency | Best for | Based in |
|---|---|---|---|
| 1 | Solo Media Group | CPG brands selling DTC, wholesale and subscriptions | Miami, US |
| 2 | Swanky | UK and global subscription brands | Exeter, UK |
| 3 | Absolute Web | Enterprise CPG on Shopify Plus | Miami, US |
| 4 | Sleepless Media | Design-led food and beverage brands | Santa Cruz area, US |
| 5 | Tribe Studio | Food and drink brands, B Corp | Exeter, UK |
| 6 | We Are Crisp | UK and European food replatforms | Barcelona, Spain |
What makes a CPG Shopify agency different?
A CPG Shopify agency is one that understands consumer packaged goods run several sales channels from one catalog. A general Shopify agency builds a store. A CPG agency builds a store that doesn't fight your retail partners.
Five problems separate them:
- Channel conflict. The same product sells by the unit online and by the case to distributors. Prices must not undercut retail partners.
- Subscriptions. Consumables sell on repeat, so subscription setup is a build decision, not an app install.
- Wholesale. Shopify moved key B2B features onto non-Plus plans on 2 April 2026, so many brands no longer need Plus for wholesale.
- Lot codes and expiry dates. These aren't native to Shopify. They need a 3PL, ERP or app.
- Retailer EDI. Large retailers order through EDI, which also isn't native to Shopify and connects through a third party.
We go deeper on each of these in our guide to choosing a Shopify agency for CPG brands.
How we ranked them
We scored each agency on five things a CPG brand can check for itself.
- Named CPG clients. Food, beverage, supplements, personal care and household brands.
- Published CPG results. Real numbers for named clients, linked to the source.
- CPG depth. Evidence of subscriptions, wholesale and multichannel work, not just store design.
- Verified reviews on two platforms. Clutch and Shopify's Partner Directory.
- Shopify partner tier. Shopify ranks partners as Registered, Select, Plus, Premier and Platinum. Platinum is the highest.
All data was checked on 3 October 2026. Where an agency doesn't publish something, we say so.
Comparison table
| Agency | Tier | Clutch | Shopify Directory | Published CPG result |
|---|---|---|---|---|
| Solo Media Group | Platinum | 4.9 (48) | 5.0 (38) | Yes |
| Swanky | Platinum | 5.0 (1) | 5.0 (35) | Not CPG-specific |
| Absolute Web | Platinum | 4.9 (83) | 4.9 (38) | Not CPG-specific |
| Sleepless Media | Premier | 5.0 (19) | 5.0 (18) | No figure published |
| Tribe Studio | Premier | Not found | 5.0 (7) | Yes |
| We Are Crisp | Premier | Not found | 5.0 (31) | No figure published |
1. Solo Media Group
Solo Media Group ranks first because it covers all three channels a CPG brand runs: direct, subscription and wholesale. It holds Shopify's top partner tier and has strong ratings with real volume on both review platforms.
CPG work, with results
| Client | Category | What Solo Media Group built | Result |
|---|---|---|---|
| Manukora | Premium honey | Ground-up rebuild with new subscription logic | Subscription conversions +32%, returning customers +20% |
| Wild Planet Foods | Sustainable seafood | Shopify store with Smartrr subscriptions | Capability, no figure published |
| Elm Biosciences | Professional skincare | A separate Shopify Plus wholesale store beside the DTC site, with approval flows and order minimums | Capability, no figure published |
| ProSupps | Sports supplements | Benefit-led product pages and bundles | Capability, no figure published |
| Wonder Paws | Pet supplements | Subscriptions on Stay AI | Capability, no figure published |
| Ultra Pouches | Focus pouches | Rebrand, packaging and Skio subscriptions | Capability, no figure published |
That's subscription work on three different platforms (Smartrr, Stay AI and Skio) and a wholesale build kept separate from the consumer store. That combination is what a growing CPG brand eventually needs.
Solo Media Group lists its rate on Clutch at $100 to $149 an hour, with projects from $1,000.
Where others beat us. Tribe Studio's Momo Kombucha result is a bigger single CPG number than anything we've published. Absolute Web has more Clutch reviews. We don't run paid ads.
2. Swanky
Swanky works with HelloFresh, Huel and Wilkinson Sword, and is a strong fit for subscription-heavy food brands. Its best published result is for an apparel client rather than a CPG brand, and it has a single Clutch review.
CPG work, with results
| Client | Category | Published work | Result |
|---|---|---|---|
| HelloFresh | Meal kits | Listed as a client | Not published |
| Huel | Nutrition | Listed as a client | Not published |
| Pasta Evangelists | Fresh pasta | Listed as a food and beverage client | Not published |
| Union Hand-Roasted Coffee | Coffee | Listed as a food and beverage client | Not published |
| Wilkinson Sword | Personal care | Listed as a client | Not published |
3. Absolute Web
Absolute Web has the largest Clutch review base here and more than 25 years in ecommerce. CPG clients include Swanson Vitamins and Summer Fridays. Its published results lean toward fashion and retail rather than CPG.
CPG work, with results
| Client | Category | Published work | Result |
|---|---|---|---|
| Swanson Vitamins | Supplements | Listed as a client | Not published |
| Summer Fridays | Skincare | Listed as a client | Not published |
4. Sleepless Media
Sleepless Media has more than 20 years in ecommerce and a strong CPG client list, including Traditional Medicinals, Lenny & Larry's and Alter Eco. Its case studies describe improvements without publishing exact figures.
CPG work, with results
| Client | Category | Published work | Result |
|---|---|---|---|
| Traditional Medicinals | Herbal tea | Shopify Plus redesign | Higher average order value and mobile checkout conversions, no figure published |
| Lenny & Larry's | Snacks | Listed as a client | Not published |
| Alter Eco | Chocolate | Listed as a client | Not published |
| Purely Elizabeth | Granola and cereal | Listed as a client | Not published |
5. Tribe Studio
Tribe Studio is a certified B Corp working with Origin Coffee and Cheeky Panda. It publishes more quantified CPG results than any other agency on this list. It ranks fifth because of its smaller review base and Premier tier.
CPG work, with results
| Client | Category | Published work | Result |
|---|---|---|---|
| Momo Kombucha | Kombucha | Shopify subscription store | Revenue +129%, subscription orders +146% year over year |
| Origin Coffee | Coffee | Subscription program | Subscription revenue +88.3% year over year, 87% of subscribers repurchase within 12 months |
| Sauce Shop | Sauces | Conversion work | Conversion rate +52% in 4 months, gross sales +41% year over year |
| Cheeky Panda | Household products | Listed as a client | Not published |
Tribe Studio’s figures are as published on its own site and are not independently verified here.
6. We Are Crisp
We Are Crisp focuses on technical builds and replatforms for food and beverage brands, including Good News Coffee and Folk Kombucha. Its 31 Shopify reviews are solid. It doesn't publish quantified client results, and we found no Clutch profile.
CPG work, with results
| Client | Category | Published work | Result |
|---|---|---|---|
| Good News Coffee | Coffee | Omnichannel build | Not published |
| Mocay (Pascual) | Coffee and dairy | Replatform to Shopify | Not published |
| Pekis | Food | ERP integration | Not published |
| Better Balance | Plant-based food | Listed as a client | Not published |
| Folk Kombucha | Kombucha | Listed as a client | Not published |
Questions to ask any CPG Shopify agency
- How would you stop our DTC prices undercutting retail partners?
- Which subscription platforms have you built on, not just installed?
- Have you built wholesale on Shopify, and did it need Plus?
- How would you handle lot codes and expiry dates?
- Have you connected Shopify to a retailer's EDI system?
- Can you show a CPG result with real numbers?
An agency that answers the first and fifth questions with confidence has done real CPG work.
Frequently asked questions
What is the best Shopify agency for CPG brands?
Solo Media Group ranks first on our criteria. It is a Shopify Platinum Partner, rated 4.9 on Clutch from 48 reviews, with CPG work across subscriptions, wholesale and DTC. Swanky and Tribe Studio are strong UK options for subscription food and drink brands.
Does a CPG brand need Shopify Plus?
Not always. Shopify moved key B2B features onto non-Plus plans on 2 April 2026. Plus still helps with higher API limits for ERP and 3PL sync, expansion stores for other markets, and custom checkout logic.
Can Shopify track lot codes and expiry dates?
Not natively. Most CPG brands handle lot and expiry tracking in their 3PL or ERP and connect it to Shopify. Food and supplement brands should plan this before launch.
Does Shopify support EDI for retailers?
Not natively. Shopify connects to retailer EDI through third-party providers. If you sell to large retailers, choose an agency that has set this up before.
How much does a CPG Shopify agency cost?
Smaller theme-based projects can cost under $10,000. Custom Shopify builds typically run into the tens of thousands, and Shopify Plus builds cost more. Hourly rates for established agencies commonly start around $100. Solo Media Group lists $100 to $149 an hour on Clutch.
What is the difference between a CPG agency and a DTC agency?
A DTC agency focuses on selling direct to consumers. A CPG agency also handles wholesale and retail channels, which bring pricing conflicts, case packs, EDI and distributor ordering. Many CPG brands need both skill sets. See our DTC ecommerce agency page for the direct side.
Talk to Solo Media Group about your CPG store
If you sell direct, wholesale and through retail, the first call is a channel audit, not a pitch. We'll tell you where your store will strain as you grow.
Data checked on 3 October 2026 from Clutch, the Shopify Partner Directory and each agency’s published case studies.
