TL;DR
- B2B is no longer Plus-only. Since April 2, 2026, merchants on Basic, Grow and Advanced can sell wholesale with native Shopify B2B, “at no additional cost.”
- What moved down-plan: company profiles, up to 3 B2B catalogs, quantity rules and price breaks, net payment terms, vaulted cards, ACH (US), PO numbers, quick order lists and the free Trade theme.
- What still needs Plus: unlimited catalogs, catalogs assigned directly to one company, deposits, partial payments and payment requests per fulfillment.
- Advanced adds one more: contextual checkout and storefront through Shopify Markets, which Basic and Grow don't get.
- The upgrade trigger is pricing, not features. If you need more than 3 price lists or customer-specific pricing, you need Plus. Plus starts at $2,300/month (3-year term) versus $399/month for Advanced (billed monthly).
Feature availability verified October 12, 2026 against Shopify’s Help Center, Changelog and newsroom.
What changed for Shopify B2B in 2026?
On April 2, 2026, Shopify opened its native B2B features to Basic, Grow and Advanced plans. Before that, B2B on Shopify meant Shopify Plus or third-party wholesale apps.
Shopify's changelog says merchants on these plans “can start selling wholesale” with “up to 3 active B2B catalogs (assigned via Markets), company profiles, payment terms, volume pricing, ACH payments (U.S. only), and vaulted credit cards.” It adds: “These features are available to use at no additional cost.”
Shopify's VP of Product, Samir Pradhan, framed the change this way: “If B2B and DTC are part of the same business, the software should work that way too.”
Sources: Shopify Changelog, April 2, 2026; Shopify News: B2B for all.
Which Shopify B2B features are available on each plan?
Most B2B features are now on every paid plan from Basic up. Here's the full breakdown from Shopify's Help Center:
| Feature | Basic | Grow | Advanced | Plus |
|---|---|---|---|---|
| Companies and customers | ||||
| Companies and company locations | ✓ | ✓ | ✓ | ✓ |
| Location-level permissions | ✓ | ✓ | ✓ | ✓ |
| Catalogs and pricing | ||||
| B2B catalogs | 3 | 3 | 3 | Unlimited |
| Catalogs assigned directly to a company or location | — | — | — | ✓ |
| Quantity rules (min, max, increment) | ✓ | ✓ | ✓ | ✓ |
| Quantity price breaks | ✓ | ✓ | ✓ | ✓ |
| Payments | ||||
| Net terms and payment reminders | ✓ | ✓ | ✓ | ✓ |
| ACH (US only) | ✓ | ✓ | ✓ | ✓ |
| Vaulted credit cards | ✓ | ✓ | ✓ | ✓ |
| Deposit requirements | — | — | — | ✓ |
| Partial payments | — | — | — | ✓ |
| Payment requests per fulfillment | — | — | — | ✓ |
| Checkout and orders | ||||
| Draft order to invoice, checkout to draft | ✓ | ✓ | ✓ | ✓ |
| Easy reorders and PO numbers | ✓ | ✓ | ✓ | ✓ |
| Contextual checkout (Shopify Markets) | — | — | ✓ | ✓ |
| Storefront and staff | ||||
| Trade theme and quick order list | ✓ | ✓ | ✓ | ✓ |
| Contextual storefront (Shopify Markets) | — | — | ✓ | ✓ |
| Sales staff permissions | ✓ | ✓ | ✓ | ✓ |
| Shopify Flow with B2B objects | ✓ | ✓ | ✓ | ✓ |
The Starter plan isn't listed. On Basic, Grow and Advanced, B2B catalogs also require the new Shopify Markets.
Source: Shopify Help Center: B2B features by plan.
What still needs Shopify Plus for B2B?
Five things: unlimited catalogs, direct catalog assignment, deposits, partial payments and payment requests per fulfillment. Shopify's changelog says unlimited catalogs, direct catalog assignment, “partial payments, and deposits remain exclusive to Plus.”
What each one means in practice:
| Plus-only feature | What it lets you do | Who needs it |
|---|---|---|
| Unlimited catalogs | More than 3 price lists | Brands with many pricing tiers, regions or buyer groups |
| Direct company catalogs | One price list for one specific buyer or location | Negotiated, account-specific pricing |
| Deposit requirements | Require a deposit on companies or draft orders | Made-to-order, large or seasonal pre-book orders |
| Partial payments | Let buyers pay part now, part later | Big-ticket orders paid in stages |
| Payment requests per fulfillment | Bill each shipment as it goes out | Split shipments and backorders |
The one that matters most is catalogs. Shopify notes that “direct catalog assignment isn't available on the Basic, Grow, or Advanced plans.” On those plans, catalogs are assigned through B2B markets, so every buyer in a market sees the same prices.
Is 3 B2B catalogs enough?
For many brands starting wholesale, yes. The limit is 3 active catalogs across all B2B markets, not 3 per market. Shopify notes you “need to remove or draft an existing assignment before you can add catalogs to another market.”
A typical setup that fits in 3:
| Catalog | Example use |
|---|---|
| 1. Standard wholesale | Independent retailers, list price minus your wholesale discount |
| 2. Distributor | Deeper discount for distributors or volume buyers |
| 3. International or key accounts | A separate market, or your top tier of accounts |
When 3 stops working:
- You negotiate prices account by account.
- You sell in several countries, each with its own wholesale price list.
- You need separate price lists for retail chains, independents, distributors and online resellers.
At that point, you're either merging buyers into fewer price lists, which leaks margin, or moving to Plus.
When does upgrading to Shopify Plus for B2B pay off?
When the cost of working around the limits is higher than the price difference. Plus starts at $2,300/month on a 3-year term, or $2,500/month on a 1-year term. Advanced is $399/month billed monthly, or $299/month billed yearly. That's a difference of roughly $1,900 to $2,000 a month.
Upgrade signals:
| Signal | Why it points to Plus |
|---|---|
| You need a 4th price list | Basic, Grow and Advanced cap at 3 |
| Buyers expect their own negotiated pricing | Only Plus assigns a catalog to one company |
| You take deposits or bill in stages | Deposits and partial payments are Plus-only |
| You ship orders in parts and bill per shipment | Payment requests per fulfillment are Plus-only |
| You run wholesale apps to fake any of the above | You're paying for apps and staff time to replace Plus features |
Stay on Advanced when: you have 3 or fewer price tiers, buyers pay by card or net terms, and orders ship complete.
For the full upgrade decision beyond B2B, see when to upgrade to Shopify Plus.
What are the common Shopify B2B myths in 2026?
Many guides are out of date. Here's what Shopify's own documentation says:
| Myth | Fact |
|---|---|
| “Shopify B2B is Plus-only.” | Not since April 2, 2026. Basic, Grow and Advanced include it. |
| “You need Plus for PO numbers.” | PO numbers are on all plans from Basic up. |
| “You need an app for quantity rules or volume pricing.” | Quantity rules and quantity price breaks are native on all plans. |
| “Net terms need a third-party app.” | Net terms and payment reminders are native on all plans. |
| “You need a wholesale theme.” | The free Trade theme and the quick order list are on all plans. |
| “The Wholesale channel is the way to do B2B on Plus.” | The legacy Plus Wholesale channel was replaced by B2B on Shopify. Agency First Pier dates its deprecation to April 30, 2024, though we could not confirm that date in Shopify's own documentation. |
What results does Shopify report from B2B?
Shopify reports that B2B adopters see “up to a 33% increase in self-serve orders within six months and up to a 20% increase in reorder frequency.” It also says merchants using Shopify B2B see up to a 4.1x increase in reorder frequency compared with DTC orders.
Read these as best cases. They are Shopify's own figures, all framed as “up to,” not averages. Shopify's materials also disagree with each other on the reorder multiple: the newsroom announcement says 4.1x, while Shopify's enterprise blog gives 3.2x for the same comparison. The bigger practical win is usually self-serve ordering — buyers who used to email or phone orders can reorder from their account any time.
Source: Shopify News: B2B for all.
Can you run B2B and DTC in the same Shopify store?
Yes. Shopify says you can “use one store for both B2B and direct-to-consumer (D2C) sales, or create a separate B2B-only store.” Logged-in company buyers see their catalog, pricing and payment terms. Everyone else sees your DTC store.
One store works when: products overlap, your team is small, and you want one inventory and one set of reports.
A separate B2B store works when: the wholesale catalog, branding or checkout is very different, or wholesale has its own team.
If you're still deciding how your store should handle both, read CPG vs DTC: what the difference means for how you build the store.
How do you set up Shopify B2B on a non-Plus plan?
- Move to the new Shopify Markets if you haven't. Non-Plus B2B catalogs need it.
- Create companies and company locations for each wholesale buyer, with their contacts.
- Build up to 3 catalogs with your wholesale pricing.
- Assign catalogs through B2B markets. On non-Plus plans, this is how buyers get their prices.
- Set quantity rules and price breaks for case packs and volume tiers.
- Set payment terms per company, such as Net 30, and turn on payment reminders.
- Add the quick order list or switch your B2B experience to the Trade theme.
- Invite buyers to log in, and test a full order: catalog price, quantity rule, PO number and payment terms.
If buyers need to apply before seeing prices, set up gated wholesale access so only approved accounts see the B2B catalog.
What about ERPs, EDI and warehouses?
Native B2B handles the storefront and checkout. Most wholesale operations also need the back office connected:
- ERP: order, inventory and customer sync for brands running NetSuite, Dynamics or similar. See our Shopify ERP integration services.
- EDI: retailers like Walmart, Target, UNFI and KeHE order through EDI, not your B2B portal. See EDI for Shopify.
- Warehouse: wholesale orders ship in case packs and pallets, so your WMS has to handle them. See how to connect a WMS to Shopify.
Who builds Shopify B2B stores?
Solo Media Group is a Shopify Platinum Partner that has completed 500+ merchant projects, rated 4.9 on Clutch from 48 reviews. We set up Shopify B2B on every plan, migrate wholesale programs onto Shopify and connect them to ERP, EDI and warehouse systems.
On Renard's Cheese, a fourth-generation Wisconsin cheesemaker, Solo Media Group led the Shopify setup that brought the retail shop, the bistro and the online store onto one platform, replacing four separate systems: WooCommerce for online, a separate content website, a legacy POS for retail and a food-service system for the bistro (Shopify's case study). For Elm Biosciences, we built a gated wholesale experience on Shopify (Elm case study).
Talk to us about Shopify B2B development, or read how we approach B2B migrations to Shopify Plus.
Frequently asked questions
Is Shopify B2B available without Shopify Plus?
Yes. Since April 2, 2026, Basic, Grow and Advanced plans include native B2B: company profiles, up to 3 catalogs, quantity rules, price breaks, net terms, vaulted cards, ACH and PO numbers.
What B2B features are Shopify Plus only?
Unlimited catalogs, catalogs assigned directly to a company or location, deposits, partial payments and payment requests per fulfillment.
How many B2B catalogs do non-Plus plans get?
Three active catalogs in total, across all B2B markets. Plus is unlimited.
Does Shopify charge extra for B2B?
Not on Basic, Grow and Advanced. Shopify says the B2B features are “available to use at no additional cost.”
Can I use PO numbers on Shopify Basic?
Yes. PO numbers, draft order invoices and easy reorders are available on all plans from Basic up.
Is the Shopify Wholesale channel still available?
No. The legacy Plus Wholesale channel was replaced by B2B on Shopify. Merchants who used it are expected to migrate to B2B.
Do I need Shopify Plus for wholesale pricing?
Not for up to 3 price lists. You need Plus for more than 3, or for pricing assigned to one specific company.
