Shopify Agency in Amsterdam, NL

We are a certified Shopify Platinum Partner agency based in the United States, and we work with Amsterdam and Netherlands brands on custom development, headless commerce, ERP integration and platform migration.

We will be direct about fit. If you sell primarily to Dutch and EU customers, a local Shopify agency in the Netherlands is likely the better call. They know iDEAL, EU VAT and the European regulatory picture in their bones, and they are in your timezone. Where we are genuinely the right partner is when an Amsterdam brand is expanding into the United States and needs a development team that knows that market from the inside.

Projects start around $20,000. A typical build is 8 to 12 weeks.

When a US Shopify agency is the right choice for a Dutch brand

Most Amsterdam brands do not need a US agency. Some do, and the difference is specific.

You are launching a US storefront. Entering the American market means a different set of problems than the ones your EU store already solved: US sales tax nexus across dozens of jurisdictions with different rules, domestic 3PL and fulfillment networks, carrier logic that quotes sensibly across a continent, and payment preferences that skew heavily toward cards and buy-now-pay-later rather than iDEAL. We build for that market every day.

You need North American timezone coverage. If a growing share of your revenue comes from US customers, having a development team awake during American business hours matters for launches, incidents and peak trading periods. Amsterdam is six hours ahead of New York. That gap works in your favour when the work happens while you sleep, and against you when you need someone at 3pm Eastern.

You want US market fluency, not just execution. Product presentation, merchandising conventions, promotional cadence and customer service expectations differ meaningfully between EU and US ecommerce. That is judgement built from working in the market, not something you can specify in a brief.

You are already operating multi-region. Multi-store, multi-currency Shopify Markets setups need someone who understands both sides of the Atlantic. We have built the North American half of exactly these architectures.

If none of those describe you, we will say so on the call and point you toward a Dutch agency. That is a better outcome for both of us than a mismatched engagement.

We are specific about fit because we would rather win the projects we are genuinely best at. For a Dutch brand entering the US, that is us. We know that market from the inside, and it is a harder launch than most European brands expect.Johnathan Solorzano, Founder

How to choose the right Shopify agency

Whether you work with us or not, the same evaluation applies. The best Shopify agencies are not hard to identify once you know what to check.

Verify their standing in the Shopify Partner Directory. The Shopify Partner Program has five tiers, and merchants can see them in the directory. Tier is recalculated quarterly against commercial performance, so it reflects current activity rather than a badge earned years ago. It is a signal, not a guarantee: a smaller service provider with deep niche expertise can outperform a higher-tier agency on a specific project.

Look for technical depth over service breadth. Ask what they have built that was not a theme configuration. Custom discount logic through Shopify Functions, custom theme development, complex system integrations, headless architecture. Agencies that describe everything as Shopify solutions without naming the hard parts usually have not done them.

Ask about notable clients in your category. Not logos, outcomes. A consulting partner who can explain what changed for an enterprise Shopify brand in your vertical is worth more than one with a longer client list.

Check whether they will tell you no. The best signal in an evaluation is an agency that says a project is not right for them, or that a simpler fix beats a rebuild. That is the difference between a service provider and a partner.

Confirm what happens after launch. The first 90 days is where most of the meaningful optimization happens. Ask what ongoing support looks like and how customer satisfaction gets measured.

What we build for Amsterdam brands

Our key services span Shopify development, ecommerce strategy and ongoing optimization for online stores selling across multiple regions.

US market expansion

A North American storefront built properly: sales tax configuration, domestic fulfillment integration, US carrier logic, and payment methods American shoppers actually use.

Custom development and Shopify design

Custom themes and custom theme development built around real UX decisions rather than template configuration. Site speed and performance optimization included, because site performance drives conversion before it does anything else.

Headless commerce

Headless Shopify builds on Hydrogen or Next.js where a theme genuinely cannot deliver what the business needs. We will tell you honestly when it cannot justify the cost, which is more often than most agencies admit. Our headless commerce guide sets out the full decision framework.

B2B and wholesale portals

Account-level pricing, gated catalogs, quantity breaks and net terms with ERP integration, built for the trade, food and logistics businesses moving through the port and Schiphol. Seamless experiences for trade buyers, with pricing that matches how they actually order.

Custom integrations and system integrations

Middleware and custom apps connecting Shopify to ERP, inventory, 3PL and CRM systems, including the European technology stacks Dutch operations typically run on.

Platform migration

Shopify migration from Magento, WooCommerce, BigCommerce or a legacy platform, with complex data migration, redirect mapping and SEO preservation. A botched migration costs rankings that take months to recover. Our store redesign guide covers how we protect them.

Customer retention and loyalty

Klaviyo email marketing and marketing automation, subscriptions on Recharge, Stay.ai, Skio or Ordergroove, and loyalty programs. Retention is where the return on a build usually shows up.

Conversion rate optimization

Shopify CRO built on customer feedback and analytics, with iterative improvements that lift revenue measurably rather than a launch-and-leave handoff. See what a CRO audit covers.

Accessibility

European Accessibility Act compliance for brands selling into the EU, and ADA compliance for the US storefront. These are different standards and they need to be handled separately.

Working with us from Amsterdam

We do not have an Amsterdam office. Our development team works from New York, Miami and Los Angeles.

In practice that means roughly two to three hours of live overlap with the Amsterdam working day, typically your afternoon and our morning. We schedule syncs inside that window and run everything else asynchronously through your project management tool, a shared Slack channel and transparent progress reporting, with a dedicated project manager throughout.

For brands whose customers are largely in the US, that timezone position is an advantage rather than a compromise: work lands while your market is awake. For brands whose customers are all in the Netherlands, it is a genuine friction, and a local agency will serve you better.

We would rather set that out plainly than let you discover it in week three.

Our place in the Shopify ecosystem

Solo Media Group has been part of the Shopify Partner Program since 2018, and we work exclusively on the Shopify platform. No WordPress, no Magento, no general web development.

That focus is deliberate. The Shopify ecosystem moves quickly, and the difference between standard Shopify plans and enterprise Shopify shows up in the details: Shopify Functions, checkout extensibility, B2B, multi-store architecture. Knowing where those boundaries sit is what separates advanced Shopify work from theme configuration.

We have built for more than 500 merchants across DTC, retail and wholesale, from growing ecommerce businesses to enterprise brands. Our clients collectively generate over $500 million in annual revenue.

Tell us your revenue, your current platform, which markets you sell into, and what is actually not working. If a Dutch agency is the better fit, we will say so.