Shopify Agency in Austin, TX

We're a Shopify Platinum Partner and a Shopify development company building custom stores for Austin ecommerce brands. Our work here concentrates on the categories Austin actually produces: consumer packaged goods, food and beverage, DTC lifestyle brands, and B2B portals for the distributors and hardware companies across the metro.

We don't have an Austin office. Our team works from New York, Miami and Los Angeles, with full availability across the Central-time working day.

Why Austin brands work with us

Austin's commerce scene has a specific shape, and it isn't the one most agency case studies are built around.

CPG brands here scale nationally fast

Austin produces beverage, snack and supplement brands that go from farmers market to national retail in a couple of years. That trajectory breaks stores. A Shopify site built for a local audience of a few thousand orders behaves differently at national volume, and the failure points are predictable: inventory sync, subscription cadence, shipping logic across zones, and a product template that can't carry the SKU count.

The tech scene changes who you're talking to

Austin brands frequently have technical founders or an engineer on staff, which means the person evaluating your Shopify agency understands the stack. Integration approach, API access and site performance get scrutinized rather than taken on trust. That's a better conversation and it's one we prefer.

Food and beverage has constraints most categories don't

Perishability, shipping restrictions by state, subscription cadence tied to actual consumption rather than a default 30 days, and compliance labeling that has to live in structured data rather than a description field. These are build decisions, not settings.

Wholesale and DTC run in parallel

Austin CPG brands typically sell through retail and direct simultaneously. The architecture problem is channel conflict: pricing that doesn't undercut retail accounts, inventory that doesn't oversell, and a catalog where wholesale and DTC share products without sharing prices.

Festival and seasonal spikes are real infrastructure events

SXSW, ACL and product drops concentrate traffic into hours rather than days. A store that handles steady load fine will fall over under concurrency, and the fix is engineering rather than a bigger plan.

Austin brands usually arrive with the product figured out and the infrastructure improvised. The store got built fast because everything got built fast. Our job is normally replacing that with something that survives the next stage of growth.

Johnathan Solorzano, Founder

Who we build for

We work with brands across diverse industries, but the pattern is consistent: an ecommerce presence that has outgrown what it was originally built for.

• CPG brands scaling past local. The store worked at launch volume and is now the constraint on growth.
• Enterprise brands on Shopify Plus. Multi-store, company accounts for B2B, complex catalogs and third party integrations, where the work is systems engineering more than web design. For these brands we look closely at the differences between Shopify Plus and standard Shopify, since Plus includes 24/7 support and advanced features like Shopify Functions, though building against them is a separate job.
• Wholesale businesses adding direct. Distributors and manufacturers launching DTC alongside existing retail relationships.
• Small businesses with real complexity. Not every complicated store is large. A modest catalog with subscriptions, B2B pricing and an ERP connection is a genuine build regardless of revenue.

If your needs are genuinely simple, a good theme and a freelancer will serve you better and cost far less. We'll say so on the call.

Our Shopify development services

Our development services span design through engineering and into ongoing optimization.

Shopify web design and custom themes

Custom web design and custom themes built around brand identity and real user experience decisions rather than template configuration. UX and UI decisions have a direct, measurable effect on conversion, which is why we make them from behavioral data rather than from taste. Stunning design matters, but design that converts matters more, and they aren't automatically the same thing.

Shopify web development

Full-stack development work, custom app creation and custom development where the platform doesn't cover what the business needs. Our Shopify Plus development services extend that same approach to more complex, multi-store environments. Mobile app development and app development connecting Shopify to your existing tooling where that's genuinely required.

Scalable architecture

Custom stores built to hold up as volume grows, with catalog structure, inventory logic and checkout that behave under concurrency rather than only under test conditions.

B2B and wholesale portals

Gated catalogs, company accounts, account-level pricing, quantity breaks and net terms, connected to your ERP, inventory and 3PL systems, built by a Shopify Plus development agency used to high-volume wholesale operations.

Migrations

From Magento, WooCommerce, BigCommerce or custom platforms, with data mapping, redirect strategy and search rankings preserved. Our store redesign and migration guide covers the approach.

Conversion rate optimization

Technical audits, checkout path work, product page and mobile testing. CRO targets average order value alongside conversion rate, since both move revenue.

Site speed and performance optimization

Speed optimization, image handling, script auditing and Core Web Vitals. Site performance is a conversion problem before it's a technical one.

Technical SEO

Site architecture, structured data and the site improvements that determine whether the rest of the work gets found.

Subscriptions and email marketing

Recharge, Stay.ai, Skio or Ordergroove for replenishment, plus Klaviyo lifecycle flows. For CPG brands this is usually where the return actually shows up. Email is commonly cited at around $42 returned per $1 spent, which is why we build it into the store rather than bolting it on afterwards.

Third party integrations

ERP, 3PL, CRM and the third party tools your operation already runs on, scoped up front so they stay maintainable.

Retail and Shopify POS

Unified online and in-store inventory for multi-location retailers.

Ongoing support

Routine updates, troubleshooting and iterative optimization past launch. Month-by-month improvement compounds in a way a single push doesn't, and the first 90 days is where most of the value gets captured. Full pricing details.

What we don't do

Worth stating plainly, because Austin has plenty of full-service agencies and we're not one.

We don't run PPC, paid social or social media management. We don't do content marketing or broader marketing strategy. Instead, we point clients toward a curated list of top Shopify partners when they need specialists outside development. We don't build digital marketing strategies beyond the retention work that's coupled to how the store is engineered.

That focus is deliberate. It means the team on your project brings genuine technical expertise to this specific platform rather than splitting attention across disciplines. If you need one partner covering acquisition and development together, we'll tell you on the call and you should hire accordingly.

Working with us from Austin

We don't have an Austin office. Our team works from New York, Miami and Los Angeles, with full overlap across the Central-time working day.

Every project gets a dedicated project lead and a consistent senior team: a Shopify solution engineer on architecture, developers, an ecommerce designer and a Klaviyo specialist. As a Shopify Partner and Shopify Plus Partner in the United States, we align project management with your tools through a shared Slack channel, weekly syncs and transparent reporting, and we work with brands across Texas and the wider US.

We'd rather be plain about the remote part than imply a local presence we don't have. If having someone in the room matters, there are good Austin agencies and we'll say so.

What our clients say

Rated 5.0 from 38 reviews on the Shopify Partner Directory, across migrations, theme customization, custom apps and ongoing website management, with a track record as a Shopify Plus agency for omni-channel brands. Shopify verifies that reviewers are actual clients, which is why we'd point you there before our own testimonials page.

Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.