
ProSupps Case Study: PDP redesigned
ProSupps — a global sports-nutrition brand known for supplements like HYDE® and JEKYLL®.
Shopify Platinum Partner Serving
Norfolk, VACustom Shopify development for Norfolk-area brands — from Ghent and Ocean View to Virginia Beach and Chesapeake.


Solo Media Group is an overall top Shopify agency for Norfolk brands, and the reason is the customers Hampton Roads brands serve. Many are military families, including service members stationed overseas. We set up Shopify to ship to military addresses, verify military discounts and handle Virginia's reduced rates on food and hygiene products.
Military addresses, known as APO, FPO and DPO, are delivered through the US Postal Service, which hands parcels to the military mail system. Private carriers usually can't deliver to them. So a Shopify store serving military customers needs USPS rates enabled for those addresses, the right address format at checkout, and customs forms where required.
What we set up:
Confirm current military mail rules with USPS, since restrictions vary by destination.
Use a verification app that checks military status before the discount applies, rather than a public code anyone can share. The shopper verifies once, and the discount is applied to their order or account. That keeps the offer for service members, veterans and their families, and stops the code spreading on coupon sites.
Editorial storefronts, lookbooks, and variant/size UX built to convert.
Subscriptions, samples, and routine-based merchandising on Shopify.
High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.
Subscriptions, perishable logistics, and local pickup / POS.
Gated portals, account-level pricing, and ERP-connected ordering.
Unified online and in-store inventory, customers, and checkout.
Norfolk's combined sales tax rate is 6% in 2026: Virginia's 4.3% state rate, a 1% local tax and a 0.7% Hampton Roads transportation tax. All 21 Norfolk ZIP codes carry the same 6%. Nearby, the Historic Triangle around Williamsburg charges 7%, while much of Virginia charges 5.3%.
| Where the customer is | Combined rate |
|---|---|
| Norfolk, Virginia Beach, Chesapeake and most of Hampton Roads | 6% |
| Williamsburg, James City County and York County (Historic Triangle) | 7% |
| Most of the rest of Virginia | 5.3% |
| Groceries and essential hygiene products, anywhere in Virginia | 1% |
Sources: 2026 Virginia rate tables citing Virginia Tax. Confirm current rates with Virginia Tax.
Virginia taxes by delivery address, so Shopify Tax applies each rate automatically once you're registered.
Food for home consumption and certain essential personal hygiene products are taxed at 1% everywhere in Virginia, regardless of the local rate. Virginia dropped its state portion of the grocery tax on January 1, 2023, leaving only the 1% local tax. Prepared food and most other products pay the full rate.
For brands, that affects two groups:
Soap, toothpaste and most beauty or wellness products don't count as essential hygiene products, so confirm each product's category with your accountant before setting it in Shopify.
Once their sales into Virginia pass $100,000, or they make 200 or more separate transactions, in the current or previous calendar year. Virginia uses an "or" test, so either one is enough.
Yes. Norfolk shares Eastern time with our New York team, so we work your whole business day, with kickoffs and reviews over video. Builds start from $20,000 over 8 to 12 weeks, quoted as line items, and retainers from $3,000 a month.
We're a Shopify Platinum Partner, the top of Shopify's five tiers, with 75+ replatforms and builds since 2018.

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6%: Virginia's 4.3%, a 1% local tax and a 0.7% Hampton Roads transportation tax.
Yes. Military addresses use the Armed Forces state codes AA, AE and AP, and are delivered through USPS. Enable USPS rates for them.
Use a verification app such as ID.me or SheerID, so only eligible shoppers can redeem the discount.
Yes, at a reduced 1% rate statewide. Certain essential personal hygiene products also qualify for the 1% rate.
After more than $100,000 in sales or 200 transactions into Virginia in the current or previous year.
Ready to grow your Norfolk brand on Shopify?