Shopify Agency in Columbus, OH

We're a Shopify Platinum Partner and a team of Shopify experts building Shopify stores for Columbus ecommerce brands. Our work here concentrates where the market is: apparel and beauty DTC, consumer packaged goods, and B2B portals for the distributors running Ohio's fulfillment corridor.

We don't have a Columbus office. Our team works from New York, Miami and Los Angeles, on Eastern time with full working-day overlap.

Why Columbus brands work with us

Columbus is one of the most underrated retail cities in the country, and the reason is structural rather than cultural.

This is a headquarters town, not just a market

Columbus anchors national apparel and beauty companies, which means the talent pool here understands merchandising, buying and brand at a level most cities don't. Brands founded in Columbus tend to arrive with sophisticated expectations about product presentation and seasonal cadence, because the people running them came out of that ecosystem.

The logistics corridor changes the ecommerce math

Central Ohio sits within one-day ground shipping of roughly half the US population, and the fulfillment infrastructure here reflects that. It's a genuine competitive advantage, and most Columbus stores never surface it. Accurate delivery estimates on the product page rather than at checkout is among the cheapest conversion improvements available to a brand shipping out of this region, and one of the most commonly skipped.

Wholesale and DTC run side by side

A lot of Columbus consumer brands sell through retail partners and direct simultaneously. The hard part isn't the storefront, it's channel conflict: pricing that doesn't undercut your retail accounts, inventory that doesn't oversell across channels, and a catalog structure where wholesale and DTC share products without sharing prices. Getting that architecture wrong damages retail relationships built over years.

Apparel means variants, and variants break stores

Size and color matrices, seasonal drops, and SKU counts that multiply fast. A product template that works for a 40-SKU catalog collapses at 4,000. This is the most common technical failure we see in Columbus builds.

Beauty and CPG live on repeat revenue

Subscriptions with cadence matched to actual consumption, and email marketing that does the work after the first order. Retention is where the return on a build actually shows up, and it's usually scoped last.

Columbus brands come in with better merchandising instincts than almost anywhere else we work. What they usually need isn't design help, it's the engineering to support what they already know they want to do.

Johnathan Solorzano, Founder

Who we build for

We work across multiple industries but the pattern is consistent: brands whose ecommerce presence has outgrown what it was originally built for.

• Growing brands on a starter setup. The Shopify site launched quickly, worked fine at $500k, and is now the constraint. Usually the fix is architectural rather than visual.
• Enterprise brands on Shopify Plus. Multi-store, B2B channels, complex catalogs and integrations, where the work is systems engineering more than website design. Shopify Plus includes 24/7 support and a merchant success manager on Shopify's side, which covers the platform relationship. Building against what Plus enables is a separate job.
• Wholesale businesses adding direct. Established distributors and manufacturers building a DTC channel alongside existing retail relationships.
• Small businesses with genuine complexity. Not every complicated store is a large one. A modest catalog with subscriptions, B2B pricing and an ERP connection is a real build regardless of revenue.

What these have in common is that a template won't solve it. If your needs are genuinely simple, a good theme and a freelancer will serve you better and cost far less. We'll say so on the call.

Our Shopify development services

Our Shopify development services span design through engineering and into ongoing optimization. Related services like retention and SEO are built in rather than handed off, because they depend on how the store is constructed.

Shopify web design and custom themes

Custom theme design and UX strategy that minimizes friction and reflects your brand rather than a template. Our web design experts make website design decisions based on how customers actually behave, not on what photographs well.

Shopify web development

Full-stack development, custom app creation and custom development where the platform doesn't cover what your business needs.

B2B and wholesale portals

Gated catalogs, account-level pricing, quantity breaks and net terms, connected to your ERP, inventory and 3PL systems. For wholesale businesses this is usually the fastest route to more leads from buyers who already know your brand.

Migrations

Enterprise migrations from Magento, WooCommerce, BigCommerce or custom platforms, with data mapping, redirect strategy and rankings preserved. Our store redesign and migration guide covers the approach.

Conversion rate optimization

Technical audits to improve page-load speed and streamline checkout paths, plus product page and mobile testing. Conversion optimization targets average order value as much as conversion rate, since both move sales. The goal is measurable revenue rather than a site that feels better.

Search engine optimization

Structural updates, site architecture, structured data and Core Web Vitals for organic visibility. A fast site nobody finds isn't solving the problem either.

App integration and tech stack optimization

Making sure the back-end tools actually run smoothly together rather than fighting each other, and choosing the best apps for the job rather than the most popular ones.

Subscriptions and email marketing

Recharge, Stay.ai, Skio or Ordergroove for replenishment, plus Klaviyo lifecycle flows driving repeat purchase.

Headless commerce

Headless builds where a theme genuinely can't deliver what's needed. We'll tell you when it can't justify the cost, which is more often than most agencies admit.

Retail and Shopify POS

Unified online and in-store inventory for multi-location retailers across the Short North, Easton and the wider metro.

Ongoing support and maintenance

Routine updates, troubleshooting and iterative optimization after launch, because the first 90 days is where most of the value gets captured. Full pricing details.

How we approach a project

Custom strategies, not a template process

We don't run every project through the same playbook. What we build depends on where the revenue actually is for your business.

For some brands the answer is a new site. For others it's conversion optimization on the store they already have, which is frequently the better return and always the smaller invoice. The discovery conversation exists to figure out which, and we'd rather tell you honestly than sell you the bigger project.

Whatever we build maps to your business goals rather than a feature list. If a proposed change doesn't have a clear path to driving revenue, it doesn't belong in scope.

Part of that honesty is knowing what Shopify already does well. Its built-in tools handle product management, inventory and shipping capably out of the box, so a good build starts by using the platform properly rather than rebuilding what it already gives you. The work worth paying for is the part Shopify doesn't cover.

Working with us from Columbus

We don't have a Columbus office. Our team works from New York, Miami and Los Angeles, and Columbus sits on Eastern time with our New York team, so you get full working-day overlap rather than a few hours at the edges.

Communication is the part clients actually judge us on, and it's the thing most agency relationships fail at. Weekly syncs, a shared channel and transparent reporting are the minimum, not the pitch.

Every project gets a dedicated project manager and a consistent senior team: a Shopify solution engineer on architecture, developers, an ecommerce designer and a Klaviyo specialist. Work runs through your project management tool with a shared Slack channel, weekly syncs and transparent reporting.

We're a Shopify development agency, not a one stop shop for digital services. We don't run paid search, performance marketing or content creation. That focus is deliberate: it means the team on your build brings real technical expertise to this specific platform rather than splitting attention across disciplines. If you need a full-service partner covering brand and marketing efforts alongside development, we'll say so and you should hire accordingly.

We'd rather be plain about the remote part than imply a local presence we don't have. If having someone in the room matters, there are good Columbus agencies.

What our clients say

Rated 5.0 from 38 reviews on the Shopify Partner Directory, across migrations, theme customization, custom apps and ongoing website management. Shopify verifies that reviewers are actual clients, which is why we'd point you there before our own testimonials page.

Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.