ProSupps Case Study: PDP redesigned
ProSupps — a global sports-nutrition brand known for supplements like HYDE® and JEKYLL®.
Shopify Platinum Partner Serving
Boston, MA
Custom Shopify development for Boston-area brands — from Back Bay and the Seaport to Cambridge and Somerville.
Shopify Agency in Boston, MA
We're a Shopify Platinum Partner and a Shopify development company building custom stores for Boston businesses. Our work here concentrates where the market actually is: gated B2B portals for life-sciences suppliers and manufacturers, and DTC storefronts for the CPG, beauty and apparel brands scaling out of the region.
We don't have a Boston office. Our New York team keeps us on Eastern time with full working-day overlap.
From $20,000Typical project start, quoted as a line-item estimate
8–12 weeksTypical design-and-build timeline
Eastern timeNew York team, full working-day overlap
Why Shopify businesses in Boston choose SOLO MEDIA GROUP
Boston is anchored by biotech and life sciences, higher education, healthcare, and a deep financial-services and tech base. For consumer packaged goods, beauty, and apparel brands we build direct-to-consumer subscriptions and conversion optimization; for life-sciences suppliers and manufacturers we build gated B2B portals with account-level pricing, net terms, and ERP integrations. We also deliver Shopify POS for multi-location retail and rigorous ADA and accessibility compliance. SOLO MEDIA GROUP is a Shopify Platinum Partner with offices in New York, Miami, and Los Angeles; our New York team keeps us close to Boston brands, and we pair senior developers with AI-assisted workflows for mid-market to enterprise clients.
Shopify Services
About our Services
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Industries we serve
Fashion & Apparel
Editorial storefronts, lookbooks, and variant/size UX built to convert.
Beauty & Personal Care
Subscriptions, samples, and routine-based merchandising on Shopify.
Consumer Packaged Goods
High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.
Food & Beverage
Subscriptions, perishable logistics, and local pickup / POS.
B2B & Wholesale
Gated portals, account-level pricing, and ERP-connected ordering.
Retail & POS
Unified online and in-store inventory, customers, and checkout.
Why Boston businesses work with us
Boston produces a specific kind of ecommerce company, and it isn't the one most agency portfolios are built around.
Half the Boston market sells to other businesses
Life-sciences suppliers, lab distributors, medical device companies and manufacturers across the region need a B2B channel rather than a DTC storefront. That means gated catalogs, account-level pricing, net terms, quantity breaks and purchase order workflows, integrated with the ERP already running the business. Shopify Plus handles this natively now, which is a genuine shift: a decade ago these companies bought a dedicated B2B platform and paid enterprise prices for it.
We've built exactly this. ELM Biosciences needed a wholesale channel supporting bulk orders from dermatologists and other medical professionals. We launched a dedicated Shopify Plus B2B expansion store with gated access, wholesale pricing and automated ordering rules, and we still maintain it while running weekly A/B tests alongside their team.
Regulated selling has requirements most stores don't
Restricted products, account verification before purchase, documentation attached to SKUs, and customer-specific catalogs where not every buyer sees every product. These are custom solutions rather than settings, and they're the part that gets underestimated in scoping.
Boston buyers are technical
The biotech, higher education and financial services base means the person evaluating your agency often understands the stack. Integration approach, internal systems, API access and site performance get scrutinized rather than taken on trust. That's a better conversation and it's one we prefer.
Consumer brands here scale nationally
Boston CPG, beauty and apparel companies tend to grow fast and hit the ceiling of a store built quickly at launch. The pattern is familiar: traffic climbing while conversion rate flattens on a Shopify store that was fine at the time and isn't now.
Boston has more sophisticated B2B buyers than almost anywhere we work, and the strangest thing is how many of them are still paying enterprise prices for a portal Shopify Plus does natively. Most of the value we add here is telling people what they no longer need to buy.
Johnathan Solorzano, Founder
What our clients say
Rated 5.0 from 38 reviews on the Shopify Partner Directory, across platform migrations, theme customization, custom apps and ongoing website management. Shopify verifies that reviewers are actual clients, which is why we'd point you there before our own testimonials page.
Still paying enterprise prices for a B2B portal?
Our Shopify development services
Our development services span design through engineering into ongoing support, delivering solutions tailored to how your business actually operates. We build Shopify websites and Shopify storefronts for brands at every stage, from first custom build through to large enterprises scaling across multiple channels.
- Shopify web design and custom themes. Custom designs and theme customization built around brand identity and real UX design decisions. Responsive design across every device, because a site that works on desktop and struggles on mobile is losing most of its traffic.
- Shopify web development. Full-stack development, custom app creation and custom development where the platform doesn't cover what your business needs.
- B2B and wholesale portals. Gated catalogs, account-level pricing, net terms and quantity breaks, connected to your ERP, inventory and internal tools.
- Platform migrations. From Magento, WooCommerce, BigCommerce or custom platforms, with data mapping, redirect strategy and rankings preserved. Our store redesign and migration guide covers the approach.
- Conversion rate optimization. Technical audits, checkout path work and mobile testing. Conversion optimization targets average order value alongside conversion rate, since both move revenue per visitor.
- Performance optimization. Site speed, image handling, script auditing and Core Web Vitals. Site performance affects both conversion and how search engines rank you.
- SEO foundations. Site architecture and structured data to improve visibility. Shopify includes built-in SEO tools covering meta fields, sitemaps and URL structure, and most stores use a fraction of them. Configuring what's already there costs nothing and is usually the first thing we check.
- Subscriptions and email marketing. Recharge, Stay.ai, Skio or Ordergroove for replenishment, plus Klaviyo automation driving repeat purchases from the first order. For consumer brands this is where the return typically shows up.
- Integrations across tech stacks. Connecting Shopify to ERP, inventory, 3PL, CRM and the internal systems your operation already runs on, scoped up front so they stay maintainable.
- Retail and Shopify POS. Unified online and in-store inventory that streamlines operations for multi-location retailers.
- Maintenance services and ongoing support. Routine updates, troubleshooting and iterative optimization past launch, because the first 90 days is where most of the value gets captured. Full pricing details.
Who we build for
We work across multiple industries, but the pattern is consistent: brands whose store has outgrown what it was originally built for.
- Life-sciences and B2B suppliers needing a wholesale channel with real account structure.
- CPG, beauty and apparel brands scaling past the setup that worked at launch.
- Enterprise brands on Shopify Plus running multi-store, B2B and complex integrations, where the work is systems engineering more than web design.
- Smaller businesses with genuine complexity. Not every complicated store is a large one. A modest catalog with subscriptions, B2B pricing and an ERP connection is a real Shopify project regardless of revenue.
- Marketing and ecommerce leads inheriting a problem. Often the person who calls us is a marketing manager who inherited a store built by someone else and needs it to do things it wasn't designed for.
If your needs are genuinely simple, a good theme and a freelancer will serve you better and cost far less. We'll say so on the call.
Why Boston brands choose us as their Shopify partner
Choosing the right partner matters more than choosing the right platform. Boston has no shortage of Shopify development companies, and the honest differences between them come down to a few things.
- A proven track record you can verify. Over 500 merchants since 2018, 75+ replatforms and net-new builds, and 5.0 from 38 reviews on Shopify's own directory. Shopify verifies those reviewers are real clients, which is why we point you there rather than to a testimonials page we control.
- Technical expertise, not just design. Our Shopify developers handle custom apps, integrations and checkout logic, not only theme configuration. Ask any agency you're considering what they've shipped that wasn't a theme. The answers separate quickly.
- Strategic thinking before execution. We start with your project goals and business goals rather than a feature list. Sometimes the right answer is a smaller engagement than you came for, and we'd rather say that than sell you a rebuild you don't need.
- Tailored solutions for unique challenges. A life-sciences B2B portal and a beauty subscription store share almost nothing architecturally. We build for the problem rather than reusing the last project.
- A trusted partner for long term growth. Most of our clients stay for years. Long term scalability is a build decision made at the start, not a phase you bolt on when traffic arrives.
What we don't do
We're a Shopify development company, not a full-service digital agency. We don't run paid search, paid social or content marketing, and we don't handle brand strategy.
That focus is deliberate. It means the team on your Shopify project brings genuine technical depth to this specific platform rather than splitting attention across disciplines. If you need one partner covering digital marketing and development together, we'll tell you on the call and you should hire accordingly.
Working with us from Boston
We don't have a Boston office. Our New York team sits on Eastern time with you, so there's full working-day overlap rather than a few hours at the edges, and Boston is a short trip when a project warrants being in the room.
Every engagement gets a dedicated project lead and a consistent senior team: a Shopify solution engineer on architecture, developers, an ecommerce designer and a Klaviyo specialist. Project management runs through your tools with a shared Slack channel, weekly syncs and transparent reporting. Most clients stay with us for years rather than treating launch as the finish line.
We'd rather be plain about the remote part than imply a local presence we don't have.
Why Solo Media Group
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Selected Work
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Ultra Pouches
ULTRA focus pouches — a portable, on-the-go health product for instant focus and energy.
Wild Planet Foods Case Study: UX-Driven Website Redesign Focused on Subscriptions & ADA Compliance
Wild Planet — a sustainable wild-caught seafood and consumer packaged goods brand; UX-driven redesign focused on subscriptions and ADA compliance.
We don't just plug tools in — we build ecosystems that scale.
From subscriptions to retention, upsells to reviews, we work with vetted, proven tech partners that enable performance, flexibility, and speed.
View All Partners
Shopify
We've worked with over 500+ Shopify merchants
Rebuy
Upsells, Smart Carts, AI Upsell reccomendations
Recharge
Subscriptions, Bundled Subscriptions, Gift with subscription
Yotpo
Reviews, Retention, Loyalty, and more
Loop
Returns that work with your 3PL, and maintain revenue
Klaviyo
E-Mail/SMS, Retention, Automation and Flows
FAQS
Shopify Agency in Boston
Do you have an office in Boston?
No. Our offices are in New York, Miami and Los Angeles. Our New York team works Eastern time with full overlap with the Boston working day, and Boston is close enough that we travel for kickoffs and major milestones when a project warrants it.
Do you build B2B stores for life-sciences suppliers?
Yes, and it's the most common Boston project. Shopify Plus supports gated catalogs, account-level pricing, quantity breaks, net terms and purchase order workflows, connected to your ERP and inventory. We built exactly this for ELM Biosciences, supporting bulk orders from dermatologists and medical professionals.
Can you handle restricted products and account verification?
Yes. Customer-specific catalogs, verification before purchase, documentation attached to SKUs and approval workflows are all buildable. This is custom development rather than configuration, so it needs scoping properly up front.
Can you connect Shopify to our ERP and internal systems?
Yes. We build integrations connecting Shopify to ERP, inventory, 3PL, CRM and internal tools, scoped in writing so they're reliable and maintainable rather than fragile.
How do you improve conversion rate on an existing store?
Technical audits first, since site speed and checkout friction usually cost more conversions than design does. Then product page, mobile and checkout testing based on how customers actually behave. Often the highest-return work is on the store you already have rather than a new site, and if that's the honest answer we'll give it.
Does Shopify have built-in SEO tools?
Yes. Shopify handles meta fields, sitemaps, URL structure, canonical tags and mobile responsiveness natively. Most stores use a fraction of what's available, so configuring what's already there is usually the first thing we check before proposing anything custom.
What areas around Boston do you serve?
Boston, Cambridge, Somerville, Brookline, Newton, Waltham, Quincy and the wider Greater Boston area, plus brands across New England.
Do you build innovative solutions or just standard Shopify stores?
Both, and the honest answer is that most stores need less custom work than people expect. Shopify's built-in tools cover more than most merchants use. Where we build custom software is when there's a genuine gap: bespoke checkout logic, ERP middleware, or workflows the platform doesn't support. Custom for its own sake adds maintenance cost without adding value.
About Solo Media Group
Does Solo Media Group serve Boston, MA?
Yes — Solo Media Group serves Boston and the wider Greater Boston area. We're a Shopify Plus & Platinum Partner agency that has designed, built, and scaled 500+ Shopify stores over 8 years, generating $500M+ in annual revenue for our clients. Our New York team works Eastern time with full overlap with the Boston working day, through shared project tools with a dedicated project lead and weekly reporting.
What does Solo Media Group do?
Solo Media Group is a senior design and development studio for commerce brands. We design, build, and grow Shopify stores end to end — brand-led design, custom development and integrations, email and retention marketing, and ongoing support. One team handles strategy, design, engineering, and QA, so you're not stitching together multiple vendors.
What kinds of brands do you work with?
We work with direct-to-consumer and retail-first brands across beauty, wellness, food and beverage, consumer packaged goods, and specialty retail — from new-brand launches to established businesses replatforming or scaling. We're especially strong with brands that sell across multiple channels (direct-to-consumer, retail, wholesale, and POS).
Who works on my project?
A dedicated senior team: a Shopify solution engineer for architecture, engineers for development and custom apps, e-commerce-focused designers, a Klaviyo/email specialist for retention, and a project lead who runs communication and keeps the work on schedule. You work with the same team throughout — no hand-offs to junior staff.
Design
What is your design process?
We run a proven four-phase design process in Figma: (1) Brand discovery — a brand exercise, asset collection, competitive landscape, and a mood board; (2) Concepts and mood boarding — early creative directions that establish the visual language, tone, and feel before full design; (3) Full site design — iterative design of every key page; (4) Handoff — final designs with engineering notes, then development.
Development & Shopify
Do you build on Shopify?
Yes — Shopify and Shopify Plus are our core platform. We build custom themes, apps, and integrations, and we architect stores for performance, maintainability, and growth.
What's the difference between Shopify and Shopify Plus — which do I need?
Standard Shopify fits most single-brand stores. Shopify Plus adds enterprise features and lets you run up to 10 storefronts ("expansion stores") under one organization — useful if you operate multiple brands, currencies, or regions. We'll recommend the right plan based on your structure; you purchase the Shopify license directly.
Can I edit and maintain the site myself after launch?
Yes. We build on editable, well-structured themes so your team can update content and pages without opening a development ticket for every change. We also provide documentation and a walkthrough at handoff.
Do you build custom apps and integrations?
Yes. We build custom middleware and apps to connect Shopify with the systems your business runs on — ERPs and POS systems, Salesforce and other CRMs, subscription platforms, and custom logic unique to your business. Integrations are scoped up front so they're reliable and maintainable.
Do you set up Shopify POS for retail?
Yes. For brands with physical retail, we set up Shopify POS and keep inventory in sync between online and in-store, so both channels run off one source of truth.
Can you support B2B and wholesale?
Yes. We build B2B and wholesale experiences using Shopify Plus's native B2B features — gated portals, tax-exempt handling, customer-specific pricing, and automated renewals — often connected to your CRM.
Migrations
Can you migrate my store to Shopify?
Yes. We regularly migrate stores to Shopify from Magento / Adobe Commerce, WooCommerce, BigCommerce, OpenCart, and other platforms — including the design, data, and integration work required to run the new store.
Will I lose my SEO or traffic when I migrate?
Protecting search rankings is a core part of how we plan a migration. We map redirects and preserve technical SEO so you don't see a post-launch traffic drop — in past migrations we've replatformed stores with no SEO dip after launch.
Do you migrate product, customer, and order data?
Yes. We migrate products, variants/SKUs, customers, and order history, along with catalog structure, collections, and metafields. For large catalogs we confirm the exact data scope (for example, how much order history to bring over) during discovery.
Timeline
How long does a Shopify build take?
A typical new build runs about 8–12 weeks from design kickoff to launch. Smaller, more focused builds can be 4–6 weeks. Migrations depend on data and integration complexity.
What determines the timeline?
The biggest factor is how quickly feedback comes back from your side. With a single decision-maker and prompt, consolidated feedback each round, we move fast; with multiple stakeholders and longer review cycles, timelines extend. Custom integrations and data migration also affect scope.
How fast can you launch?
When speed matters — for a retail debut or seasonal launch — we can compress the design phase and run multiple design teams in parallel across projects. Focused builds can launch in as little as 8 weeks with quick turnarounds on approvals.
Pricing & Engagement
How much does a Shopify site cost?
Design-and-build projects start around $20,000, quoted as a line-item estimate so you can see what each piece costs. Retainers start at 20-hour engagements or $3,000 per month for ongoing support and maintenance services.
How does payment work?
Projects are billed against milestones — for example, a percentage on signing to begin design, at design approval, at development start, and at launch. Invoices are typically net 15. We agree on the schedule up front in the statement of work.
Do you work on retainer or per project?
Both. Many engagements are fixed-scope projects; others are ongoing retainers for continuous design and development. Retainers start at 20-hour engagements or $3,000/month, and for brands with variable workloads we can combine project (tranche) billing with a small retainer to keep us on call.
Do you offer design-only engagements?
Yes. If you have your own development team, we can provide design-only services and deliver production-ready Figma files for your engineers to build.
Integrations, Retention & Tracking
Do you set up Klaviyo / email & SMS?
Yes. We integrate Klaviyo with your store and build core lifecycle flows — welcome, abandoned cart, browse abandonment, and post-purchase — plus campaigns and segmentation strategy.
Can you fix email deliverability?
Yes. If your sender reputation has suffered, we rebuild it methodically — for example, using high-engagement, protected sending to restore reputation before scaling campaigns again — and set up segmentation and win-back flows to improve retention.
Do you set up subscriptions?
Yes. We set up subscription programs on platforms like Stay.ai and ReCharge, and we can migrate subscription communications into Klaviyo for better segmentation. Subscriptions work well for routine- and regimen-based products to lock in recurring revenue.
Do you handle analytics, pixels, and product feeds?
Yes. We set up GA4, marketing pixels (Google, Meta, TikTok), product feeds for Google and Meta, and reviews that syndicate to Google Shopping and Facebook — so your tracking and ad infrastructure are ready at launch.
Quality & Support
How do you handle QA and testing?
Every build goes through dedicated QA — cross-device and cross-browser testing, checkout and integration testing, and pre-launch bug fixing — before it ships. All work lives in version control, so changes are reviewed and reversible.
What happens after launch — do you offer support?
Yes. Builds include a 30-day post-launch support window for fixes on the original scope, and ongoing support is available through flexible retainers for continued design, development, and optimization.
How do you communicate and manage projects?
We adapt to your process. We work in your project management tool (such as Asana), share a Slack channel for real-time questions, hold weekly syncs, and provide transparent time and progress reporting so you always know where things stand.
Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.
Ready to grow your Boston brand on Shopify?
