ProSupps Case Study: PDP redesigned
ProSupps — a global sports-nutrition brand known for supplements like HYDE® and JEKYLL®.
Shopify Platinum Partner Serving
Cape Town, SA
Custom Shopify and Shopify Plus development for Cape Town brands — the CBD, Woodstock, Sea Point, and beyond.
Shopify Agency in Cape Town, South Africa
We're a US-based Shopify Platinum Partner working with Cape Town, South Africa brands on custom development, international expansion and B2B.
We'll be direct about fit. If you sell primarily to South African customers, a Cape Town based agency is almost certainly the better choice. They know PayFast and Yoco, they understand local logistics, and they cost a fraction of what we do — Cape Town agency projects typically run R35,000 to R120,000, while ours start around R370,000 equivalent.
Where we're genuinely the right partner is when a South African brand is exporting into the United States and needs a development team that knows that market from the inside. Typical build is 8 to 12 weeks.
When a US Shopify agency makes sense for a South African brand
Most Cape Town brands don't need us. Some do, and the difference is specific.
You're launching a US storefront
Selling into America means a different problem set: sales tax nexus across dozens of jurisdictions with different rules, domestic 3PL and fulfillment, carrier logic that quotes sensibly across a continent, and payment preferences weighted toward cards and buy-now-pay-later rather than EFT or PayFast. We build for that market daily.
You have two peak seasons and one store
This is the Cape Town-specific problem nobody writes about. Local ecommerce peaks December through March on Southern Hemisphere summer and tourism. The US market peaks October through December. A brand selling both ways has two distinct seasons six months apart, running on one catalog with one inventory position. That needs deliberate architecture — market-specific merchandising, separate promotional calendars, and stock allocation that doesn't strand your US Black Friday inventory in a Cape Town warehouse.
You need multi-currency done properly
Selling in ZAR locally and USD or EUR abroad isn't a currency toggle. It's market-specific pricing rather than raw conversion, correct tax handling per market, and Shopify Markets configured so each storefront can rank independently.
You want overlap with US business hours
Cape Town runs on SAST (GMT+2), six to seven hours ahead of New York depending on US daylight saving, which South Africa doesn't observe. Your afternoon is our morning — roughly two to three hours of live overlap, and work lands overnight ready for your morning.
If none of that describes you, hire locally. We'll say so on the call rather than let you find out in week three.
A leading Shopify agency for DTC brands scaling internationally
As one of the top Shopify agencies working with mid-market and enterprise DTC merchants, Solo Media Group helps brands unlock the full potential of the platform. We build, migrate and optimize stores for companies where ecommerce is the primary revenue channel, not a side channel.
Since 2018 we've delivered 75+ replatforms and custom builds across 500+ merchants, and we hold Platinum status, the top tier of Shopify's Service Track. One in-house team handles strategy, design and engineering from first call through post-launch support, so nothing gets lost in a handoff between a design shop and a development shop.
For a Cape Town brand selling domestically, that depth is more than you need and more than you should pay for. For one entering the US market, it's the specific thing a local agency can't offer.
What Cape Town's market actually looks like
Some context worth having, whoever you hire.
- Cape Town has roughly 6,730 Shopify stores against Johannesburg's 10,436 — a smaller but more design-led market, weighted toward lifestyle, wellness, apparel, wine and specialty food.
- Seasonality is unusually pronounced. Cape Town ecommerce peaks December to March on tourism, where Johannesburg runs flatter year-round. That concentration means your peak-season store performance matters disproportionately.
- Mobile checkout completion runs 8–12% higher than Gauteng. A desktop-first build is the wrong way round for this market.
- The talent is genuinely strong. Cape Town's design schools and creative sector have made it Africa's leading tech and creative hub, which is precisely why we'd point you toward a local agency for local work.
Why work with a US Shopify Platinum Partner
Not best in Cape Town — we're not there. Here's what we bring that a local agency generally can't, and it's narrow.
Platinum tier, the top of Shopify's five-tier Service Track, above Premier, Plus, Select and Registered. Assessed on delivered enterprise work and recalculated quarterly rather than earned once. Check it in the Shopify Partner Directory in about ten seconds — and check any agency you're considering the same way.
500+ merchants since March 2018, 75+ replatforms, and clients generating over $500M annually on stores we built.
5.0 from 38 verified reviews on Shopify's own directory, where Shopify confirms reviewers are genuine clients rather than a testimonials page we control.
US market fluency. Merchandising conventions, promotional cadence, shipping expectations and customer service norms differ meaningfully between markets. That's judgment built from working in it, not something you can brief.
The South African brands we do our best work for are the ones treating the US as a real launch rather than a currency setting. That's a different build, and it's the only reason to hire an American agency instead of a Cape Town one.
Johnathan Solorzano, Founder
Shopify Services
About our Services
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Industries we serve
Fashion & Apparel
Editorial storefronts, lookbooks, and variant/size UX built to convert.
Beauty & Personal Care
Subscriptions, samples, and routine-based merchandising on Shopify.
Consumer Packaged Goods
High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.
Food & Beverage
Subscriptions, perishable logistics, and local pickup / POS.
B2B & Wholesale
Gated portals, account-level pricing, and ERP-connected ordering.
Retail & POS
Unified online and in-store inventory, customers, and checkout.
Our Shopify services
US market expansion
A North American storefront built properly: sales tax configuration, domestic fulfillment integration, US carrier logic and the payment methods American shoppers actually use.
Multi-currency and Shopify Markets
Market-specific pricing, correct tax handling and independent SEO per market for brands selling in ZAR and abroad simultaneously.
Custom development and web design
Custom themes and app development built around brand identity, with conversion optimization and SEO optimization included rather than sold separately. See Shopify Plus development.
Store build and migration
New builds and store migration from WooCommerce, Magento or custom platforms, with data mapping, redirect strategy and search rankings preserved. See Shopify Plus migration services and our migration guide.
B2B and wholesale portals
Gated catalogs, account-level pricing and net terms with ERP integration, for the manufacturers and exporters serving markets abroad. See Shopify B2B development.
Custom apps and app integrations
Where the platform doesn't cover what your ecommerce business needs, including connections to the systems your operation already runs on. See Shopify app development and Shopify ERP integration.
Email marketing and subscriptions
Klaviyo lifecycle flows and subscriptions. For food, wine and wellness brands this is usually where online revenue actually compounds.
Ongoing support
Post-launch support services, performance monitoring and iterative improvement rather than ending at handover.
What we don't do: paid media, Google Ads, social media marketing or content marketing. If you need acquisition and development from one partner, hire accordingly and we'll say so.
Is the US a real launch or a currency setting?
How to choose a Shopify agency in Cape Town, SA
Applies to us and to every Cape Town based agency you'll speak to.
- Verify Shopify Partner status in the directory, not the badge on the website. Tiers recalculate quarterly, so a badge may be out of date. Select Partners suit standard setups for small to mid-sized businesses; Plus and Premier matter for enterprise scaling and multi-store architecture.
- Treat vague timelines as a red flag. A store build should come with dates. Basic Shopify store setup typically runs two to three weeks; custom builds considerably longer.
- Ask for an itemized quote mapping cost to deliverable. And be wary of quotes below the market floor — locally, work priced under R35,000 is usually templated rather than built.
- Ask for revenue-anchored case studies with specific figures, not logo walls. Before-and-after page speed metrics are a reasonable ask too.
- Ask what project management tools they use and who's actually on your project. An in-house senior team gives you continuity; a rotating cast doesn't.
- Ask about post-launch support before you sign, not after.
Our fuller guide: how to choose a Shopify agency.
What our clients say
Rated 5.0 from 38 reviews on the Shopify Partner Directory. Shopify verifies reviewers are actual clients.
Why Solo Media Group
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Selected Work
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We don't just plug tools in — we build ecosystems that scale.
From subscriptions to retention, upsells to reviews, we work with vetted, proven tech partners that enable performance, flexibility, and speed.
View All Partners
Shopify
We've worked with over 500+ Shopify merchants
Rebuy
Upsells, Smart Carts, AI Upsell reccomendations
Recharge
Subscriptions, Bundled Subscriptions, Gift with subscription
Yotpo
Reviews, Retention, Loyalty, and more
Loop
Returns that work with your 3PL, and maintain revenue
Klaviyo
E-Mail/SMS, Retention, Automation and Flows
Cape Town Shopify FAQ
Working with us from Cape Town
Do you have an office in Cape Town?
No. Our offices are in New York, Miami and Los Angeles. We work with South African brands remotely with roughly two to three hours of daily overlap with SAST business hours. We're generally the right fit for Cape Town brands expanding into the US rather than those selling primarily domestically.
Should we hire a Cape Town based agency instead?
Often, yes, and we'll tell you if we think so. Local agencies know PayFast, Yoco, The Courier Guy and Cape Town's tourism-driven seasonality from daily practice, they work in your timezone, and they cost substantially less — typically R35,000 to R120,000 against our roughly R370,000 equivalent starting point. Hire us when you're entering the US market and need a team that knows it.
Can you help us launch in the United States?
Yes, and it's our strongest use case for South African brands. That means US sales tax nexus configuration, domestic 3PL and fulfillment, carrier logic, and payment methods weighted toward cards and BNPL rather than local South African gateways.
How do you handle two peak seasons?
This is the specific Cape Town export problem. Local demand peaks December to March; US demand peaks October to December. We build market-specific merchandising and promotional calendars so each storefront reflects its own season, with inventory allocation that doesn't strand US holiday stock in the wrong hemisphere.
Can you build multi-currency for ZAR and USD?
Yes. Shopify Markets configuration with market-appropriate pricing rather than raw currency conversion, correct tax treatment per market, and SEO configured so each version can rank independently.
Will we lose search rankings if we migrate?
Not if it's planned properly. We map redirects one to one before launch, audit content on top-ranking pages before it moves, and preserve technical SEO foundations. Rankings lost in a rushed migration typically take months to recover.
What does a Shopify project cost with you?
Design-and-build projects start around $20,000 USD, quoted as a line-item estimate. Retainers start at 20-hour engagements or $3,000 per month. That's materially above the Cape Town market rate, which is the honest reason most local brands should hire locally.
Ready to grow your Cape Town brand internationally?
Tell us your revenue, your current platform, which markets you sell into, and what's actually blocking you. If a Cape Town agency is the better fit, we'll say so.
Design-and-build projects start around $20,000 USD, quoted as a line-item estimate. Retainers start at 20-hour engagements or $3,000 per month — full breakdown on Shopify Plus cost.
Ready to grow your Cape Town brand on Shopify?
