ProSupps Case Study: PDP redesigned
ProSupps — a global sports-nutrition brand known for supplements like HYDE® and JEKYLL®.
Shopify Platinum Partner Serving
Detroit, MI
Custom Shopify development for Detroit-area brands — from Corktown and Midtown to Dearborn and Royal Oak.
Shopify Agency Detroit, MI
We're a Shopify Platinum Partner building custom Shopify stores for Detroit brands: B2B wholesale portals with ERP and 3PL integration for automotive-aftermarket suppliers, manufacturers and distributors, and direct-to-consumer storefronts with subscriptions for the apparel, food and consumer packaged goods companies scaling out of the metro.
We don't have a Detroit office and would rather say so than imply local presence. Eastern time gives full working-day overlap with our New York team. Local knowledge of this market matters, and we'd rather demonstrate it in the fitment section below than claim it in a sentence.
PlatinumTop Shopify tier
500+Merchants served since March 2018
75+Replatforms delivered
5.0 (38)Client reviews on the Partner Directory
Why Shopify businesses in Detroit choose SOLO MEDIA GROUP
Detroit anchors a manufacturing, automotive and design economy that now includes a thriving base of apparel, spirits and consumer products brands. For automotive-aftermarket suppliers, manufacturers and distributors we build B2B wholesale portals with account-level pricing and ERP, inventory and 3PL integrations. For apparel, food and consumer packaged goods companies we build direct-to-consumer storefronts with subscriptions and conversion optimization, and multi-location retailers in Corktown and Midtown get Shopify POS unifying online and in-store inventory. We also handle ADA remediation and enterprise migrations from Magento and custom platforms.
SOLO MEDIA GROUP is a Shopify Platinum Partner with offices in New York, Miami and Los Angeles, and we pair senior developers with AI-assisted workflows for mid-market to enterprise brands.
Why do automotive aftermarket suppliers need a different Shopify build?
Because fitment data is the product. An aftermarket catalog isn't a list of items, it's a matrix of year, make, model, submodel and engine, and a customer who orders the wrong part returns it. Shopify allows three options per product, which no fitment matrix fits inside. That constraint has to be solved with metafields, a fitment lookup and a filtered search experience before any design work starts.
Detroit produces more brands with this problem than any other US market, and it's the one thing a generalist agency won't see coming. Getting it wrong doesn't produce a worse site; it produces returns, support volume and dealers who stop ordering.
The build shape. Fitment held in structured metafields rather than description text. A vehicle selector that filters against it. Cross-reference by OEM part number. And inventory that resolves correctly when the same part fits eleven vehicles. That's ecommerce systems work, not web design.
Why Detroit brands work with us
Detroit anchors a manufacturing, automotive and design economy that now includes a thriving base of apparel, spirits and consumer products brands. Detroit businesses tend to arrive with one of two problems, and they need different solutions.
Suppliers, manufacturers and distributors
For automotive-aftermarket suppliers we build B2B wholesale portals with account-level pricing and ERP, inventory and 3PL integrations. Complex integrations across diverse business models are the key technical requirement here, and they're where a Shopify project either scales or stalls.
Apparel, food and consumer packaged goods
For these companies we build direct-to-consumer storefronts with subscriptions and conversion optimization. Ecommerce brands in this category live on repeat purchase, so retention strategy is where the growth actually compounds.
Multi-location retail
Multi-location retailers in Corktown and Midtown get Shopify POS unifying online and in-store retail inventory. We also handle ADA remediation and enterprise migrations from Magento and custom platforms.
Clear communication through weekly syncs and a shared channel is the minimum rather than the pitch.
Shopify Services
About our Services
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Industries we serve
Fashion & Apparel
Editorial storefronts, lookbooks, and variant/size UX built to convert.
Beauty & Personal Care
Subscriptions, samples, and routine-based merchandising on Shopify.
Consumer Packaged Goods
High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.
Food & Beverage
Subscriptions, perishable logistics, and local pickup / POS.
B2B & Wholesale
Gated portals, account-level pricing, and ERP-connected ordering.
Retail & POS
Unified online and in-store inventory, customers, and checkout.
What our clients say
Rated 5.0 from 38 reviews on the Shopify Partner Directory, where Shopify verifies that reviewers are actual clients. That's why we'd point you there before our own testimonials page.
How many vehicles does your catalog have to fit?
Our Shopify services for Detroit businesses
Shopify web development
Full-stack Shopify web development with clean code, because a store built on clean architecture stays fast and scalable as the catalog grows. Custom development is what ensures site performance holds at volume rather than at demo scale. See Shopify Plus development.
Shopify web design and custom themes
Custom storefronts matched to your brand identity and the actual customer journey rather than a template. Effective design increases conversion rates, and custom themes are how brand identity and user experience get built in rather than layered on. We work as a design partner rather than a design agency handing off to someone else to build it.
B2B and wholesale portals
Account-level pricing, order minimums, net terms and dealer permissions, connected to your ERP. See Shopify B2B development.
ERP, inventory and 3PL integration
Shopify Plus integrates with a wide range of third-party service providers, and the work is making data flow correctly at scale rather than in a demo. See Shopify ERP integration.
Custom apps and complex integrations
Where nothing off the shelf covers the functionality you need, including the fitment lookups aftermarket suppliers depend on. See Shopify app development.
Migrations from Magento, WooCommerce and BigCommerce
Shopify Plus supports migration from Magento, WooCommerce, BigCommerce and legacy custom platforms. Migrating properly improves both site performance and SEO rather than risking them. See Shopify Plus migration services, and if a replatform has already cost you rankings, a migration SEO audit finds the cause in 48 hours.
Conversion rate optimization
Increasing conversions through tested changes rather than assumed ones. CRO is the discipline that turns a website from a brochure into a channel, and we measure it on revenue rather than on how the site feels. See conversion rate optimization.
Site speed and mobile
Your store should load in under three seconds. Fast load times improve user experience and conversion rates directly, and mobile optimization is what reduces checkout drop-off. See Shopify speed optimization.
Technical SEO
Clean collection architecture and keyword mapping, plus the structured data that determines whether your marketing efforts get found at all. SEO and analytics configured properly so you can see what the work did.
Retention marketing
Klaviyo automations, subscriptions and lifecycle flows. Subscription models make revenue more predictable, and automation is what makes retention scale without headcount. See Shopify subscriptions setup.
Ongoing support
Ongoing support and continuous performance optimization past launch, because post-launch is where improvements compound and where an unmaintained store quietly degrades.
How to evaluate a Shopify agency in Detroit
The same test applies whether you hire us or not.
- Verify Shopify Partner status on the directory. Partner status is the baseline credibility check, and the tier is visible on Shopify's own site rather than on the agency's. Five tiers: Registered, Select, Plus, Premier, Platinum. We're at Platinum. Verify it.
- Evaluate technical capabilities, not the portfolio alone. Ask what they've built beyond theme configuration. Technical expertise shows in custom checkout work, complex integrations and custom apps.
- Ask for measurable outcomes rather than aesthetic ones. A case study that shows a redesign without a number is a portfolio piece. Ask what moved and over what period.
- Review case studies in your industry. Aftermarket fitment, wholesale dealer portals and subscription CPG are genuinely different problems, and relevant industry experience shortens the learning curve.
- Ask how they communicate. Communication during a project is what clients actually judge an agency on, and it's the thing most relationships fail at rather than the code.
Our fuller guide: how to choose a Shopify agency.
Shopify Plus for Detroit manufacturers and enterprise brands
Shopify Plus is the platform tier built for enterprise-level scalability, with customization options standard plans don't offer: custom checkout, multi-store management, unlimited B2B pricing catalogs and advanced automation.
Whether you need it turns on named capability rather than revenue. For a Detroit manufacturer the usual trigger is dealer count: three pricing catalogs covers distributor, dealer and direct, and beyond that you need Plus. Count your price lists before anyone quotes you.
What makes us different from other agencies
Design and engineering sit in one embedded team, so a finding doesn't become a ticket in someone else's backlog. That's the whole difference, and it's why brands stay with us for years rather than cycling through providers.
We're a Shopify Platinum Partner with 500+ merchants served since March 2018 and 75+ replatforms delivered, with clients generating more than $500M a year on stores we built. For HUK Gear that meant ERP integration plus inventory synced across 59 Shopify POS locations, built working directly with their CIO. That's how we deliver results we can point to rather than a logo wall.
Before working with them, we went through four or five different providers, and none came close to the level of service we've received from Johnathan, Michele, and their team.
ADEGEN — Shopify Partner Directory review
We're a Shopify development agency, not a full-service marketing firm. We don't run paid search, social or advertising campaigns. We build the retention side because it's coupled to how the store is engineered. That focus means the team on your build brings genuine depth to this platform rather than splitting attention.
Why Solo Media Group
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Selected Work
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Wild Planet Foods Case Study: UX-Driven Website Redesign Focused on Subscriptions & ADA Compliance
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We don't just plug tools in — we build ecosystems that scale.
From subscriptions to retention, upsells to reviews, we work with vetted, proven tech partners that enable performance, flexibility, and speed.
View All Partners
Shopify
We've worked with over 500+ Shopify merchants
Rebuy
Upsells, Smart Carts, AI Upsell reccomendations
Recharge
Subscriptions, Bundled Subscriptions, Gift with subscription
Yotpo
Reviews, Retention, Loyalty, and more
Loop
Returns that work with your 3PL, and maintain revenue
Klaviyo
E-Mail/SMS, Retention, Automation and Flows
Detroit Shopify FAQ
Working with us in Detroit
Do you have a Detroit office?
No. Our offices are in New York, Miami and Los Angeles. Detroit is on Eastern time so you get a full working-day overlap with our New York team, and we travel for kickoffs where a project warrants it. If daily in-person contact matters, hire locally and we'll say so.
Can you build a fitment-based catalog for automotive aftermarket?
Yes. Fitment data belongs in structured metafields with a vehicle selector filtering against it, plus OEM cross-reference and inventory that resolves when one part fits many vehicles. Shopify's three-option limit means a fitment matrix cannot live in variants, and solving that is an architecture decision made before design.
Can you migrate us from Magento without losing rankings?
Yes. Migrations from Magento and WooCommerce are the most common work we do. Redirects mapped one to one before launch, product data verified before transfer, and your existing store stays live while we build. If traffic has already dropped, a migration SEO audit finds the cause in 48 hours.
How fast should our Shopify store load?
Under three seconds, and faster on mobile. Load time affects conversion directly, and mobile performance is where most checkout drop-off originates. We measure against real user field data rather than lab scores.
What does a Shopify project cost?
Design-and-build projects start around $20,000 as a line-item estimate, so you can see the cost of each piece and cut scope before signing. Retainers from 20 hours or $3,000 a month.
Can you help us sell wholesale and direct without channel conflict?
Yes. Pricing rules per customer group, channel-aware inventory that prevents overselling, and a catalog where wholesale and direct share products without sharing prices. For a dealer network that architecture protects relationships built over years.
Do you offer ongoing support after launch?
Yes. A support window on original scope, then a retainer to manage maintenance, monitoring and continuous optimization. An unmaintained store degrades quietly, and post-launch is where most of the success actually gets built.
What areas do you serve?
Detroit, Dearborn, Royal Oak, Ann Arbor, Warren, Troy, Sterling Heights, Livonia and the wider metro, plus brands across Michigan and the Midwest.
Does Solo Media Group serve Detroit, MI?
Yes. We're a Shopify Platinum Partner serving Detroit, Dearborn, Royal Oak, Ann Arbor, Warren, Troy and the wider metro from offices in New York, Miami and Los Angeles. We've served 500+ merchants since March 2018 and delivered 75+ replatforms, rated 5.0 from 38 reviews on the Shopify Partner Directory. Projects start around $20,000, retainers from $3,000 a month — full breakdown on Shopify Plus cost — and Eastern time gives full working-day overlap.
Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.
Ready to grow your Detroit brand on Shopify?
