Shopify Agency in Grand Rapids, MI

We're a Shopify Platinum Partner building custom Shopify stores for Grand Rapids brands. This is a B2B town with a consumer products scene attached, and most agencies get the emphasis backwards. Our work here concentrates on dealer portals for furniture makers and distributors, and direct-to-consumer subscriptions for West Michigan's craft beer and specialty-food brands.

We don't have a Grand Rapids office. Grand Rapids is on Eastern time, so you get a full working-day overlap with our New York team rather than a few hours at the edges.

Can a furniture manufacturer sell wholesale and direct on the same Shopify store?

Yes, and since April 2026 you no longer need Shopify Plus for the basics. Native B2B is available on all paid Shopify plans, giving you company accounts, account-level pricing, net payment terms, purchase order numbers and self-serve dealer ordering. Plus adds unlimited pricing catalogs against a cap of three, and the ability to assign a catalog to a specific dealer.

That change matters more in Grand Rapids than in most markets, because a manufacturer here typically has dealers, reps and direct customers buying the same products at three different prices. Until April, doing that natively meant Plus. Now the question is how many pricing tiers you actually run.

Why Grand Rapids brands work with us

Grand Rapids built its name on office and home furniture manufacturing, and that legacy shapes how we work here. This is a B2B town with a consumer products scene attached, and most agencies get the emphasis backwards.

For makers and distributors we build wholesale storefronts with gated catalogs, account-level pricing, order minimums and net terms, plus the ERP and inventory integrations that keep dealer orders in sync. Configuring a wholesale portal properly is ecommerce systems work rather than web design, and it's where furniture and consumer products brands see the return.

West Michigan's craft beer and specialty-food scene leans on direct-to-consumer subscriptions, bundling and conversion rate optimization. Subscriptions lift retention, bundling lifts average order value, and email flows are what keep churn down. Cadence matched to actual consumption rather than a default 30 days is the build decision most brands get wrong. See Shopify subscriptions setup.

The Medical Mile's healthcare and life-sciences suppliers need ADA-compliant, well-structured stores with complex catalogs and documentation held in structured fields rather than description text.

Ecommerce industries we serve in West Michigan

Grand Rapids agencies tend to cater to the industries the region actually produces, and ours is no different. We work with B2C and B2B brands across:

• Furniture and office manufacturing. Dealer portals, account-level pricing, ERP-connected ordering.
• Craft beer and specialty food. Subscriptions, bundling, retention.
• Healthcare and life sciences. ADA-compliant stores with complex catalogs and structured documentation.
• Consumer products and retail. Where ecommerce solutions frequently need to connect online and offline systems, so a sale in a showroom and a sale online resolve to one inventory number.

That last point is the one most ecommerce brands in this region underestimate. Physical retail and commerce online aren't two systems that report to each other, they're one system with two front ends, and building them separately is how inventory drift starts. See Shopify POS.

The dealer pricing decision, mapped

The question every Grand Rapids manufacturer asks first is how many pricing tiers they need. Here's the answer as a decision rather than a sales conversation.

Count your actual price lists before anyone quotes you. If the answer is three or fewer, an agency recommending Plus for B2B reasons alone is either out of date or upselling. See Shopify Plus vs Shopify.

What our clients say

Rated 5.0 from 38 reviews on the Shopify Partner Directory, where Shopify verifies that reviewers are actual clients. That's why we'd point you there before our own testimonials page.

Our Shopify services

B2B and enterprise

Wholesale portal configuration, pricing structures, order minimums, net terms and dealer permissions. Shopify Plus adds advanced automation, multi-store management and custom checkout for mid-market to enterprise brands.

Custom theme development

Mobile-responsive web design built to convert rather than to photograph well. Customized solutions where your catalog genuinely needs them, standard Shopify where it doesn't. See Shopify Plus development.

Shopify web design that converts

We're a web design agency in the sense that matters commercially, not decoratively. Web design decisions get made from behavioral data, because a professional store and a converting one aren't automatically the same thing.

High-converting stores are designed to optimize user experience first: navigation that matches how your customers shop, product pages that carry the information a dealer or a consumer actually needs, and mobile behavior treated as the default rather than an adaptation.

Creativity matters, and it's most useful when constrained by a measurable outcome. We create layouts that hold up when your catalog triples, which is a less impressive brief than a redesign and a more useful one.

ERP and CRM integration

Automating data flow between Shopify and the platforms your operation already runs on, so inventory stays accurate across online and offline retail. See Shopify ERP integration.

Custom app development

Connecting third-party tools and apps where nothing off the shelf covers the functionality you need. See Shopify app development.

Migrations

From Magento, WordPress and WooCommerce, BigCommerce or legacy custom platforms, with zero data loss, effectively zero downtime, and SEO preserved through one-to-one 301 redirects. See Shopify Plus migration services, and if traffic has already dropped after a replatform, a migration SEO audit finds the cause in 48 hours.

Ecommerce SEO

Site architecture, structured data and the technical work that determines whether Google finds the rest of it. Organic growth compounds in a way paid doesn't.

Conversion rate optimization

Mapping and improving the user paths that lead to a sale, tested rather than assumed. See conversion rate optimization.

Performance optimization

Page load times and mobile responsive behavior, measured against real user field data rather than lab scores. See Shopify speed optimization.

Ongoing support

Maintenance, monitoring and growth consulting past launch. Launching a site is the start of the project, not the end, and post-launch strategy is where most of the value gets captured.

Our Shopify web development process

Every project follows the same process, and we'd rather you saw it before signing than discovered it in week three.

• 1. Discovery. Your platform, your dealer price lists, your integrations, and what's actually blocking growth. We set expectations on timeline and investment here rather than after a proposal.
• 2. Architecture. Catalog structure, pricing rules and integration mapping, decided before any web development work starts. This is the step that determines whether the website holds up at scale.
• 3. Design. Your vision translated into layouts built to convert. Creative work grounded in how customers actually behave rather than in what photographs well.
• 4. Build. Senior developers on your project throughout, not a rotating bench. Same team from architecture to launch.
• 5. QA and launch. Real test orders through every payment method, every integration verified, performance checked before go-live rather than after.
• 6. Ongoing. We act as an extension of your team rather than a vendor you re-brief each time. That continuity is the point: an agency that already knows your codebase ships faster on the next thing.

Our resources go into the layer that compounds. If a proposed change has no clear path to revenue, it doesn't belong in scope, and we'll say so.

What makes us different from other Shopify agencies

Design and engineering sit in one embedded team, so a finding doesn't become a ticket in someone else's backlog. That's the whole difference, and it's why brands stay rather than cycling through providers.

We're a Shopify Platinum Partner with 500+ merchants served since March 2018, 75+ replatforms delivered, and clients generating more than $500M a year on stores we built. For HUK Gear that meant ERP integration plus inventory synced across 59 Shopify POS locations, built working directly with their CIO.

Before working with them, we went through four or five different providers, and none came close to the level of service we've received from Johnathan, Michele, and their team.

ADEGEN — Shopify Partner Directory review

That pattern is common. Brands cycle through agencies that can build a storefront but can't solve the operational problem underneath it, and each rebuild starts over.

Does Solo Media Group serve Grand Rapids, MI?

Yes. We're a Shopify Platinum Partner serving Grand Rapids, Kentwood, Wyoming, Grandville, Holland and West Michigan from offices in New York, Miami and Los Angeles. We've served 500+ merchants since March 2018 and delivered 75+ replatforms, rated 5.0 from 38 reviews on the Shopify Partner Directory. Projects start around $20,000, retainers from $3,000 a month — full breakdown on Shopify Plus cost — and Eastern time gives full working-day overlap.

Tell us how many dealer price lists you run, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.