ProSupps Case Study: PDP redesigned
ProSupps — a global sports-nutrition brand known for supplements like HYDE® and JEKYLL®.
Shopify Platinum Partner Serving
Houston, TX
Custom Shopify development for Houston-area brands — from The Heights and Montrose to Sugar Land and The Woodlands.
Shopify Plus Agency Houston, TX
We're a Shopify Platinum Partner and Shopify Plus development agency building for Houston ecommerce brands. Our work here concentrates where the market actually is: B2B portals for manufacturers, industrial suppliers and distributors, ERP integration for companies running legacy enterprise software, and DTC storefronts for the consumer, food and healthcare brands scaling out of the region.
We serve Houston remotely from offices in New York, Miami and Los Angeles, on Central time. Projects start around $20,000. Typical build is 8 to 12 weeks; complex migrations 16 to 24 weeks.
Why Solo Media Group is one of the top Shopify agencies for Houston brands
Plenty of agencies list Shopify among a dozen platforms they support. We do one thing: Shopify. No WordPress, no Magento, no general web development.
Certified Shopify Platinum Partner — the top tier of Shopify's Service Track, above Premier, Plus, Select and Registered. Tier is reassessed every quarter against delivered enterprise work, so it reflects current activity rather than a badge earned three years ago. Verify ours, or any agency's, in the Shopify Partner Directory in about ten seconds.
500+ merchants since March 2018, including 75+ replatforms and net-new builds, with clients generating more than $500M a year on stores we built. That volume means your project benefits from patterns already proven on stores like yours rather than solved for the first time on your budget.
5.0 from 38 verified reviews on Shopify's own directory, where Shopify confirms reviewers are genuine clients. Any agency chooses which testimonials appear on its website. Nobody chooses which reviews appear on Shopify's.
One senior team from discovery through launch — a Shopify solution engineer on architecture, developers on custom apps and integrations, an ecommerce designer, a Klaviyo specialist and a project lead. Team transparency matters here: you should know who's actually building your store before you sign, not meet them in week three.
We'll tell you when we're not the answer. Budgets under $20,000, brands wanting paid media alongside development, or stores where a targeted fix beats a rebuild. We say so on the call.
Why Houston brands work with us
Houston is the most B2B-weighted major ecommerce market in the country, and most agency location pages get that backwards.
The industrial supply chain runs on catalogs nobody has digitized properly
Energy services, petrochemical suppliers, industrial distributors and equipment manufacturers across the metro sell to other businesses, and their commerce problem isn't a storefront. It's a catalog with 40,000 SKUs, customer-specific pricing negotiated per account, net-30 terms, and quantity breaks that vary by contract.
Most of these companies still take orders by phone, email or a PDF price list emailed quarterly. The buyer knows exactly what they want, has bought it eleven times before, and has no way to reorder it in under fifteen minutes.
Shopify Plus B2B handles this natively now, which is a genuine shift — a decade ago these companies bought a dedicated B2B platform and paid enterprise prices for it. Gated catalogs, company accounts, account-level pricing, net terms and approval workflows are platform features rather than custom builds. See Shopify B2B development.
The hard part isn't the portal. It's connecting it to the ERP that's been running the business since 2004.
Legacy ERP integration is the actual Houston project
Houston runs on older enterprise software. SAP, Oracle, JD Edwards, Epicor, and a meaningful number of custom systems built in-house two decades ago and never replaced because they work.
Connecting Shopify to legacy enterprise software is custom app development, not an app install. There's no listing in the App Store for your 2004 order management system. The work is API integration and middleware — and where we'd push back on conventional agency advice, we generally build direct integrations rather than routing through a middleware platform when the connection is business-critical. Fewer moving parts, fewer places for a sync to fail silently. See Shopify ERP integration.
Shopify Plus matters here specifically for higher API limits, which is what makes complex integrations viable where they'd throttle on a standard Shopify plan. See Shopify Plus vs Shopify.
Healthcare and life sciences need gated everything
The Texas Medical Center cluster produces suppliers selling to clinicians and institutions rather than consumers. That means account verification before purchase, restricted product visibility, documentation attached to SKUs, and catalogs where not every buyer sees every product.
We build exactly this. Elm Biosciences needed a wholesale channel for bulk orders from dermatologists and medical professionals — a dedicated Shopify Plus B2B expansion store with gated access, wholesale pricing and automated ordering rules, which we still maintain while running weekly A/B tests alongside their team.
Port logistics changes fulfillment expectations
Houston's port and distribution infrastructure means brands here often have sophisticated logistics and unsophisticated storefronts. Accurate delivery estimates on the product page rather than at checkout is among the cheapest conversion improvements available, and one of the most commonly skipped.
What's changing in ecommerce right now
The biggest shift in 2026 is that your storefront is no longer read only by humans.
Shopify deployed Storefront MCP servers to every store in early 2026 under the Universal Commerce Protocol, an open standard co-developed with Google. When a buyer asks an AI assistant to source a product, the agent queries that endpoint and reads your structured product data rather than browsing your site.
For Houston's industrial suppliers this has a specific consequence. B2B buyers increasingly research through AI assistants, and an agent evaluating API 6D gate valve, 300 class, stocked is parsing structured attributes — not reading a PDF spec sheet or a paragraph description. Product data held in metafields is legible to it. The same catalog work that makes your portal usable for humans determines whether you're discoverable at all.
Run a product search against your own store's MCP endpoint and read what an agent sees. Check Sales channels → AI agents in your Shopify admin.
Shopify Services
About our Services
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Direct-to-Consumer
We help direct-to-consumer brands grow by designing, building, and optimizing high-performing Shopify stores whether it's a full site redesign, a migration to Shopify, or ongoing conversion rate optimization and UX improvements.
Retail/POS
We create seamless Shopify POS integrations that connect your online and in-store systems—so sales, inventory, and customer data all stay in sync.
Wholesale/B2B
We help brands launch and scale B2B on Shopify—customizing the experience for every buyer, from wholesale to trade and beyond.
Industries we serve
Fashion & Apparel
Editorial storefronts, lookbooks, and variant/size UX built to convert.
Beauty & Personal Care
Subscriptions, samples, and routine-based merchandising on Shopify.
Consumer Packaged Goods
High-volume catalogs, bundles, and direct-to-consumer + retail inventory sync.
Food & Beverage
Subscriptions, perishable logistics, and local pickup / POS.
B2B & Wholesale
Gated portals, account-level pricing, and ERP-connected ordering.
Retail & POS
Unified online and in-store inventory, customers, and checkout.
Our Shopify development services
B2B and wholesale portals
Gated catalogs, company accounts, account-level pricing, net terms, quantity breaks and approval workflows on native Shopify Plus B2B, connected to your ERP. See Shopify B2B development.
ERP integration and complex integrations
Custom apps and API integrations connecting Shopify to SAP, Oracle, NetSuite, JD Edwards and custom legacy systems, plus CRM, inventory, 3PL and WMS. Scoped so they stay maintainable rather than fragile. See Shopify ERP integration.
Shopify app development and custom software development
Custom apps where the platform doesn't cover what your ecommerce operations need. See Shopify app development.
Custom themes and web design
Custom theme development built around brand identity and real UX decisions rather than template configuration, with creative design that serves conversion rather than only aesthetics. See custom Shopify Plus design and build.
Custom checkout
Checkout extensibility and Shopify Functions for discount logic, payment customization and validation that a standard Shopify plan can't express.
Migrations
From Magento, WooCommerce, BigCommerce or custom platforms, preserving SEO equity, historical customer data and order history. Complex migrations run 16 to 24 weeks. See Shopify Plus migration services and our migration guide.
Shopify Markets and multi-store
Multiple storefronts under one organization for brands running separate markets, brands or channels — relevant for Houston's energy companies operating internationally.
Shopify Flow and automation tools
Order routing, approval workflows, customer tagging, inventory alerts and fraud review without custom code. Most stores use a fraction of what's available.
Retail and POS
Unified commerce bridging DTC, B2B and POS on one inventory source.
Subscriptions and customer retention
Recharge, Stay.ai, Skio or Ordergroove with custom billing logic where needed, plus Klaviyo email marketing. Subscription models raise customer lifetime value in a way acquisition spend doesn't. See Shopify subscriptions setup.
Conversion rate optimization and performance
Site speed, mobile UX, technical SEO and ongoing optimization after launch. Ecommerce stores need continuous updates, security checks and feature scaling — launch isn't the finish line. See conversion rate optimization and Shopify speed optimization.
Headless commerce
Headless builds where a theme genuinely can't deliver. We'll tell you honestly when it can't justify the cost, which is more often than most agencies admit.
What we don't do
We're a Shopify development agency, not a full-service digital marketing shop. We don't run paid search, paid social, content marketing or broader marketing strategy.
That focus is deliberate — it means the team on your build brings genuine technical expertise to this platform rather than splitting attention across disciplines. If you need acquisition and development from one partner, we'll say so on the call and you should hire accordingly.
What our clients say
Rated 5.0 from 38 reviews on the Shopify Partner Directory, where Shopify verifies that reviewers are actual clients.
How long does it take your buyers to reorder?
Working with us from Houston
We don't have a Houston office. Our team works from New York, Miami and Los Angeles, on Central time with full working-day overlap.
Local market context helps on technical projects, and it isn't the same thing as being local. What matters more for a Houston B2B build is whether the team has connected Shopify to a legacy ERP before, not whether they can meet you for coffee in the Galleria. If in-person presence is a genuine requirement for you, there are good Houston agencies and we'll say so.
Every engagement gets a dedicated project lead and a consistent senior team. Work runs through your project management tool with a shared Slack channel, weekly syncs and transparent reporting, and continues into ongoing support after launch. If you're still comparing options, our fuller guide covers the questions worth asking: how to choose a Shopify agency.
Why Solo Media Group
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Shopify Platinum Partner
Top 5% of Shopify agencies, vetted by Shopify — with deep Plus and Premier experience.
Senior Developers
You work with engineers who ship — not a rotating junior bench learning on your budget.
Enterprise-Grade
Shopify Plus builds with ERP, 3PL, and POS integrations, plus custom middleware.
Long-Term Partner
Most clients stay with us for years of ongoing engineering, not a single project.
AI-Assisted Delivery
Modern, AI-assisted workflows that move faster without sacrificing quality.
Performance-Focused
Core Web Vitals, conversion rate optimization, and clean, maintainable code that scales.
Selected Work
View More
Ultra Pouches
ULTRA focus pouches — a portable, on-the-go health product for instant focus and energy.
Wild Planet Foods Case Study: UX-Driven Website Redesign Focused on Subscriptions & ADA Compliance
Wild Planet — a sustainable wild-caught seafood and consumer packaged goods brand; UX-driven redesign focused on subscriptions and ADA compliance.
We don't just plug tools in — we build ecosystems that scale.
From subscriptions to retention, upsells to reviews, we work with vetted, proven tech partners that enable performance, flexibility, and speed.
View All Partners
Shopify
We've worked with over 500+ Shopify merchants
Rebuy
Upsells, Smart Carts, AI Upsell reccomendations
Recharge
Subscriptions, Bundled Subscriptions, Gift with subscription
Yotpo
Reviews, Retention, Loyalty, and more
Loop
Returns that work with your 3PL, and maintain revenue
Klaviyo
E-Mail/SMS, Retention, Automation and Flows
Houston Agency Shopify FAQ
Working with us in Houston
Do you have an office in Houston?
No. Our offices are in New York, Miami and Los Angeles, and we work with Houston brands across the full Central-time working day using shared project tools with a dedicated project lead. We travel for kickoffs and major milestones where a project warrants it.
Do you build B2B portals for industrial suppliers and distributors?
Yes, and it's the most common Houston project. Shopify Plus B2B supports gated catalogs, company accounts, account-level pricing, quantity breaks and net terms natively, connected to your ERP and inventory. For many distributors this replaces a legacy B2B platform at materially lower total cost.
Can you connect Shopify to our legacy ERP?
Yes. Connecting Shopify to older enterprise systems — SAP, Oracle, JD Edwards, Epicor or custom in-house software — is custom app development rather than an app install. We generally build direct integrations rather than routing through middleware when the connection is business-critical, because fewer moving parts means fewer places for a sync to fail silently.
Why does Shopify Plus matter for complex integrations?
Higher API limits, primarily. Integrations that throttle on a standard Shopify plan become viable on Plus, alongside checkout extensibility, native B2B, multiple storefronts and Shopify Flow automation.
Can you handle account verification and restricted products?
Yes. Customer-specific catalogs, verification before purchase, documentation attached to SKUs and approval workflows are all buildable. This is custom workflow territory rather than configuration, so it needs scoping properly up front.
Will we lose SEO rankings if we migrate from Magento?
Not if it's planned properly. We map redirects one to one before launch, audit content on top-ranking pages before it moves, and preserve historical customer data and order history alongside SEO equity. Complex migrations run 16 to 24 weeks including reconciliation.
How do you approach conversion optimization after launch?
Site speed and mobile UX first, since both usually cost more conversions than design does, then product page and checkout testing based on how customers actually behave. Ongoing optimization continues on retainer rather than ending at handover.
What does a Shopify project cost?
Design-and-build projects start around $20,000, quoted as a line-item estimate so you can see what each piece costs. Retainers start at 20-hour engagements or $3,000 per month.
What areas do you serve?
Houston, Sugar Land, Katy, The Woodlands, Pearland, Cypress, Spring and the wider Houston metro, plus brands across Texas.
Ready to grow your Houston brand on Shopify?
Tell us your revenue, your current platform, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.
Design-and-build projects start around $20,000, quoted as a line-item estimate so you can see what each piece costs. Retainers start at 20-hour engagements or $3,000 per month — full pricing on Shopify Plus cost.
Ready to grow your Houston brand on Shopify?
