Shopify Agency in Birmingham, AL

Why do Birmingham's medical supply distributors need a different Shopify build?

Because the buyer is a purchasing department, not a shopper. A medical or industrial distributor selling into UAB, hospital systems and contractors needs contract pricing per account, purchase order numbers, net terms, quantity breaks and ERP-connected inventory. None of that is a storefront problem. Native Shopify B2B moved to all paid plans in April 2026, so the entry cost is lower than most Birmingham agencies will tell you.

That change matters here more than in most cities. Birmingham's economy runs on healthcare around UAB, banking, and manufacturing rooted in its steel heritage — sectors where the customers are institutions with procurement processes rather than consumers with carts.

See Shopify B2B development.

Why Shopify businesses in Birmingham choose SOLO MEDIA GROUP

Birmingham anchors central Alabama with major healthcare and biotech employers around UAB, a strong banking and finance sector, manufacturing rooted in its steel heritage, and a growing food and beverage scene. That mix produces two distinct kinds of online business, and most agencies are built for one.

For industrial, medical-supply and distribution companies we build gated B2B and wholesale portals with account-level pricing, tiered wholesale pricing and ERP integrations. This is where complex integrations decide whether the ecommerce site reduces operational load or adds to it. See Shopify ERP integration.

For the food, health and consumer brands scaling nationally we build direct-to-consumer subscription and conversion rate optimization storefronts. Direct-to-consumer brands here compete against national players from a smaller market, which makes retention the whole economics.

Multi-location retailers get Shopify POS unifying online and in-store inventory.

Every build is ADA-compliant, verified with axe-core rather than asserted.

SOLO MEDIA GROUP serves Birmingham remotely, backed by offices in New York, Miami and Los Angeles. We don't have an Alabama office and would rather say so than imply one. Central time gives near-full working-day overlap with our New York team, and clear communication through weekly syncs is the minimum rather than the pitch.

What your ERP integration actually needs to decide first

Most Shopify agency proposals treat ERP integration as a line item. It's a design decision, and getting it wrong is the most expensive mistake available on a distribution build.

Every data type needs one owner and one direction of travel. When two systems both believe they own inventory, you get drift, and drift is what people mean when they say their integration keeps breaking.

Our Shopify services

Shopify website design and custom themes

Shopify website design built in Liquid rather than configured from a template. Brand design covers strategy, identity and customer experience together, because visual branding that doesn't reflect the brand amplifies nothing. Custom themes improve online sales performance measurably, and thumb-stopping visuals matter most in a market where buyers compare fast. See Shopify Plus development.

Custom Shopify development

Custom Shopify development and bespoke builds tailored to specific business requirements, going beyond what basic themes express. Where nothing off the shelf fits, we build it. See Shopify app development.

Shopify migration

Shopify migration from Magento, WooCommerce, BigCommerce or custom ecommerce platform builds. Magento to Shopify Plus is the most common route we run. Migrations transfer product data, customers and order history securely, with SEO preservation and URL structure protected through one-to-one 301 redirects. See Shopify Plus migration services.

B2B and wholesale

Gated portals, tiered pricing for wholesale customers, net terms and ERP-connected ordering.

Shopify Plus and international expansion

Advanced automation, high-volume scaling, advanced reporting, multi-store management and international expansion through expansion storefronts. See Shopify Plus vs Shopify.

Integrations

The Shopify ecosystem runs to thousands of apps, and effective integration streamlines backend operations rather than adding to them. A good agency tells you which to install rather than build.

Shopify SEO and technical work

Shopify SEO covering site architecture, structured data and the SEO strategy that determines whether the rest gets found. SEO-friendly design enhances organic growth.

Performance optimization

Store audits, site speed and mobile responsiveness. Fast-loading sites improve customer experience and conversion together. Responsive design is the baseline for mobile-first engagement. See Shopify speed optimization.

Conversion rate optimization

A/B testing and performance enhancement focused on product pages and checkout paths, because that's where most stores lose the sale. See conversion rate optimization.

Retention and email marketing

Subscriptions and email marketing flows. Email is commonly cited at around $42 returned per $1 spent, and retention costs a fraction of acquisition — which is why we build it into the store rather than bolting it on. See Shopify subscriptions setup.

Ongoing support

Ongoing support covering technical troubleshooting, scaling strategy and iterative optimization past launch, because long-term growth compounds where a single push doesn't.

Why Solo Media Group is one of the top Shopify agencies for Birmingham brands

Three things, and all of them are checkable before you call us.

Platinum tier, verified on Shopify's own directory. Shopify's 2026 partner program runs five performance-based tiers: Registered, Select, Plus, Premier, Platinum. We're at the top one. That's not our claim about ourselves — it's Shopify's assessment, on the one source we don't control. Check it before reading another word.

Depth on the work Birmingham brands actually need. For HUK Gear that meant ERP integration plus inventory synced across 59 Shopify POS locations, built working directly with their CIO. For Elm Biosciences, a gated Shopify Plus B2B expansion store for a dermatologist network with automated ordering rules, the closest analogue to a medical-supply distributor build. Those are the projects most agencies describe and few have run.

A track record you can verify. 500+ merchants served since March 2018, 75+ replatforms delivered, and clients generating more than $500M a year on stores we built. Rated 5.0 from 38 verified reviews.

Before working with them, we went through four or five different providers, and none came close to the level of service we've received from Johnathan, Michele, and their team.

ADEGEN — Shopify Partner Directory review

The project involved migrating from Magento, cleaning up years of technical debt, and setting up a new Shopify experience that finally feels clean, fast, and modern.

Say It With A Condom — Shopify Partner Directory review

How to choose a Birmingham Shopify agency

Here are the things you need to consider.

• Verify the tier on Shopify's Partner Directory, not the badge on the site. Five tiers, Platinum at the top.
• Ask what platforms they've migrated from. Every agency has Shopify experience. Fewer understand the platform you're leaving, and Magento, WooCommerce and BigCommerce each fail differently.
• Ask them to produce the source-of-truth table for your systems. If they can't, the integration isn't scoped.
• Ask for references from companies your size. A $50M case study tells you little about a $5M project.
• Ask what happens after launch. Ongoing support is where most of the value accumulates and it's the question people forget.

Our fuller guide: how to choose a Shopify agency.

Does Solo Media Group serve Birmingham, AL?

Yes. We're a Shopify Platinum Partner serving Birmingham, Homewood, Hoover, Vestavia Hills, Mountain Brook and central Alabama from offices in New York, Miami and Los Angeles. We've served 500+ merchants since March 2018 and delivered 75+ replatforms, rated 5.0 from 38 reviews on the Shopify Partner Directory. Projects start around $20,000, retainers from $3,000 a month — full breakdown on Shopify Plus cost — and Central time gives near-full working-day overlap.

Ready to grow your Birmingham brand on Shopify?

Tell us your platform, how many pricing tiers you run, and what's actually not working. If a targeted fix serves you better than a rebuild, we'll say so.